Darwin Álvarez
Verified Expert in Design
Designer
Medellín - Antioquia, Colombia
Toptal member since September 16, 2022
Darwin is a senior designer with over seven years of experience in product and UX/UI design. He also has experience owning a digital agency, launching and selling his products to over 30 clients. Thanks to his extensive experience working with engineers, executives, and marketing teams, combined with his multidisciplinary skills and strategic thinking, Darwin knows how to ensure user needs are aligned with business goals in designing innovative and delightful experiences.
Work Experience
Lead UX Designer
MercadoLibre
- Contributed to the design of a tool that automates supplier management processes.
- Created a new flow that streamlines the return of unwanted merchandise from Fulfillment centers, thereby saving storage costs.
- Designed a new interaction that makes handling and managing roles and accounts on a vendor platform easier.
- Developed and implemented an effective information hierarchy by architecting the platform's content structure, making it easier for suppliers to find, add, and manage their products.
- Implemented architectural design strategies, contributing to the creation of a user-friendly and scalable platform for suppliers, ultimately enhancing the user experience for both suppliers and customers on Mercado Libre.
Head UX Designer
Red Valley LLC
- Grew the UX design team to 12 members from scratch.
- Led the design process from conception to launch of three innovative products for legal tech, fintech, and eCommerce.
- Helped standardize and improve the design processes.
- Mentored fellow designers and supported their career paths.
- Built a specialized UX research team and collaborated with them to democratize research and empower anyone in the organization to create and consume research insights and make more informed decisions.
- Encouraged and spread the UX culture to the whole organization.
Lead UX Designer
Energy Media Marketing Agency
- Helped duplicate the company's prices by establishing design processes and reducing delivery times to launch better-quality products.
- Grew the design team to four members and mentored fellow designers.
- Implemented hand-off strategies with developers to reduce friction between design and development and halve the time spent on QA processes.
Founder
Chezco Digital Agency
- Established project management and client onboarding processes.
- Launched and sold our B2B product to over 30 clients.
- Designed and launched four products to the market.
UX/UI Product Designer
Freelance Clients
- Increased conversion rates of clients' businesses by designing functional landing pages.
- Built an efficient workflow and standardized design processes, which allowed me to work more effectively and efficiently.
- Developed excellent communication skills by managing multiple projects for dozens of clients across various industries.
Web Designer
Grandpa
- Designed a super admin portal for our product to manage transactions and permissions, optimizing the time spent registering and managing users.
- Improved several user transaction flows, allowing users to complete their tasks faster.
- Enhanced the visual quality of the landing page and core product.
Education
Professional Training Program in Multimedia Design
SENA National Training Service - Medellín, Colombia
Certifications
Agile Methodologies
EAFIT University
Advanced UX/UI Design
Coderhouse
Product Management
Crehana
UX/UI Teams Leadership
Crehana
Mobile Apps Design
Crehana
Google UX Design
Google | via Coursera
Skills
Tools
Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Slack, Asana, Miro, Google Slides, Figma, Maze, Google Analytics, Zeplin, FigJam, Jira, Adobe Creative Suite
Languages
Visual Design Language, HTML, CSS
Platforms
Web, Useberry, iOS, Android, WordPress, Shopify, Adobe Suite
Industry Expertise
Technology, Investments
Other
Notion, Agile, Scrum, Project Management, UX Design, UI Design, Interaction Design (IxD), Information Architecture (IA), User-centered Design (UCD), Product Benchmarking, User Metrics, Key Performance Indicators (KPIs), User Stories, A/B Testing, Management, Mobile UI, Mobile UX, Mobile Design, Prototyping, Product Design, ClickUp, Web Usability, Dashboard Design, Web App Design, Platform Design, Web Design, Design Strategy, eCommerce Design, SaaS, Mobile App Design, Mobile Apps, Redesign, User Flows, UX Review, Responsive Web Design (RWD), High-fidelity Prototypes, Cross-platform UX, System Design, Design Collaboration, User Experience (UX), User Interface (UI), Landing Page Design, Landing Page Optimization, MVP Design, UX Strategy, UX Audits, Web UI Design, Marketplace Design, eCommerce, Dashboards, Web App UX, Tables, Learning Management Systems (LMS), SaaS Design, Web Portals, Form Design, Web Dashboards, Data Visualization, B2C, B2B, B2B2C, UX Architecture, Design Leadership, User Personas, Wireframing, Interactive Prototypes, High-fidelity Mockups, Early-stage Startups, eCommerce UX, Mockups, Product Consultant, Consulting, Web App UI, Web Application Design, Business to Business to Consumer (B2B2C), Pitch Decks, Software, Fundraising, Kanban, UX Research, UI Motion, Remote User Testing, Objectives & Key Results (OKRs), UX Leadership, Design Systems, Web Accessibility, Visual Design, Motion Design, Branding, Quantitative Research, Qualitative Research, User Roles, User Research, Workshop Facilitation, Audience Targeting, Enterprise SaaS, Customer Journeys, UI Components, Illustration, Responsive UI, Architectural Design, CX Strategy, UX Writing, Web UX Design, TV, Communication, Crypto, UX Flows, Task Flows, Flowcharts, UX Wireframes, UX Prototyping, UI Prototyping, Marketplace Platforms, Web UI, Artificial Intelligence (AI)
Experience
Tools
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