Darwin is available for hire
Hire DarwinDarwin Álvarez
Verified Expert in Design
Designer
Location
Medellín - Antioquia, Colombia
Toptal Member Since
September 16, 2022
Darwin is a senior designer with over seven years of experience in product and UX/UI design. He also has experience owning a digital agency, launching and selling his products to over 30 clients. Thanks to his extensive experience working with engineers, executives, and marketing teams, combined with his multidisciplinary skills and strategic thinking, Darwin knows how to ensure user needs are aligned with business goals in designing innovative and delightful experiences.
Work Experience
Lead UX Designer
2022 - PRESENT
MercadoLibre
- Contributed to the design of a tool that automates supplier management processes.
- Created a new flow that streamlines the return of unwanted merchandise from Fulfillment centers, thereby saving storage costs.
- Designed a new interaction that makes handling and managing roles and accounts on a vendor platform easier.
- Developed and implemented an effective information hierarchy by architecting the platform's content structure, making it easier for suppliers to find, add, and manage their products.
- Implemented architectural design strategies, contributing to the creation of a user-friendly and scalable platform for suppliers, ultimately enhancing the user experience for both suppliers and customers on Mercado Libre.
Technologies: A/B Testing, Agile, Figma, Adobe Experience Design (XD), UX Leadership, User Flows, UX Flows, Task Flows, Flowcharts, Wireframing, UX Wireframes, Prototyping, UX Prototyping, UI Prototyping, eCommerce UX, eCommerce, Marketplace Platforms, Mockups, Web UI, Web, Form Design, User Interface (UI), High-fidelity Mockups, iOS, Android, Product Consultant, Consulting, Web App UI, Responsive UI, Web Application Design, Architectural Design, CX Strategy
Head UX Designer
2021 - 2022
Red Valley LLC
- Grew the UX design team to 12 members from scratch.
- Led the design process from conception to launch of three innovative products for legal tech, fintech, and eCommerce.
- Helped standardize and improve the design processes.
- Mentored fellow designers and supported their career paths.
- Built a specialized UX research team and collaborated with them to democratize research and empower anyone in the organization to create and consume research insights and make more informed decisions.
- Encouraged and spread the UX culture to the whole organization.
Technologies: Figma, Adobe Experience Design (XD), Useberry, Maze, Google Analytics, Adobe Photoshop, Adobe Illustrator, Slack, Notion, Zeplin, Interaction Design (IxD), Information Architecture (IA), Qualitative Research, Quantitative Research, Web Usability, User Flows, User Interface (UI), ClickUp, Motion Design, Visual Design, Product Design, Web Accessibility, Prototyping, Design Systems, Mobile Design, Mobile UX, Mobile UI, Management, UX Leadership, A/B Testing, User Stories, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), User Metrics, Product Benchmarking, Remote User Testing, FigJam, Scrum, Agile, Kanban, Project Management, UX Design, UI Design, UX Research, UX Writing, UI Motion, User-centered Design (UCD), Dashboard Design, Web App Design, Platform Design, Web Design, Design Strategy, eCommerce Design, SaaS, TV, Redesign, Mobile Apps, UX Review, Responsive Web Design (RWD), High-fidelity Prototypes, Cross-platform UX, System Design, Design Collaboration, User Experience (UX), Landing Page Design, Landing Page Optimization, MVP Design, UX Strategy, UX Audits, Web UI Design, Marketplace Design, eCommerce, Dashboards, Web App UX, Tables, SaaS Design, Web Portals, Form Design, User Roles, Web Dashboards, Data Visualization, B2C, B2B, Business to Business to Consumer (B2B2C), B2B2C, UX Architecture, Mobile App Design, Design Leadership, User Personas, User Research, Workshop Facilitation, Audience Targeting, Interactive Prototypes, High-fidelity Mockups, Enterprise SaaS, eCommerce UX, Web, Mockups, UI Components, Shopify, iOS, Android, Product Consultant, Consulting, Web App UI, Responsive UI, Web Application Design, Architectural Design
Lead UX Designer
2019 - 2021
Energy Media Marketing Agency
- Helped duplicate the company's prices by establishing design processes and reducing delivery times to launch better-quality products.
- Grew the design team to four members and mentored fellow designers.
- Implemented hand-off strategies with developers to reduce friction between design and development and halve the time spent on QA processes.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Asana, Google Analytics, Jira, Interaction Design (IxD), Information Architecture (IA), Qualitative Research, Quantitative Research, Web Usability, User Flows, User Interface (UI), WordPress, Miro, ClickUp, Slack, Motion Design, Visual Design, Product Design, Web Accessibility, Prototyping, Design Systems, Mobile Design, Mobile UX, Mobile UI, Management, UX Leadership, A/B Testing, User Stories, Key Performance Indicators (KPIs), User Metrics, Product Benchmarking, Remote User Testing, FigJam, Zeplin, Notion, Scrum, Agile, Kanban, Project Management, UX Design, UI Design, UX Research, UX Writing, UI Motion, User-centered Design (UCD), Dashboard Design, Web App Design, Platform Design, Web Design, Design Strategy, eCommerce Design, SaaS, Redesign, Mobile Apps, UX Review, Responsive Web Design (RWD), Crypto, High-fidelity Prototypes, Cross-platform UX, System Design, Design Collaboration, User Experience (UX), Landing Page Design, Landing Page Optimization, MVP Design, UX Strategy, UX Audits, Web UI Design, Marketplace Design, eCommerce, Dashboards, Web App UX, Tables, Learning Management Systems (LMS), SaaS Design, Web Portals, Form Design, User Roles, Web Dashboards, Data Visualization, B2C, B2B, Business to Business to Consumer (B2B2C), B2B2C, UX Architecture, Mobile App Design, Design Leadership, User Personas, User Research, Workshop Facilitation, Interactive Prototypes, High-fidelity Mockups, Enterprise SaaS, eCommerce UX, Web, Mockups, UI Components, Shopify, iOS, Android, Product Consultant, Consulting, Web App UI, Responsive UI, Web Application Design
Founder
2018 - 2020
Chezco Digital Agency
- Established project management and client onboarding processes.
- Launched and sold our B2B product to over 30 clients.
- Designed and launched four products to the market.
Technologies: Adobe Experience Design (XD), Adobe Photoshop, Adobe Illustrator, Jira, Miro, Slack, WordPress, Interaction Design (IxD), Information Architecture (IA), Web Usability, User Flows, User Interface (UI), Asana, Motion Design, Visual Design, Product Design, Prototyping, Mobile Design, Mobile UX, Mobile UI, Management, UX Leadership, A/B Testing, User Stories, User Metrics, Product Benchmarking, Google Analytics, Zeplin, Scrum, Agile, Kanban, Project Management, UX Design, UI Design, UX Research, UX Writing, UI Motion, User-centered Design (UCD), Branding, Dashboard Design, Web App Design, Platform Design, Web Design, Design Strategy, eCommerce Design, SaaS, Redesign, Mobile Apps, UX Review, Responsive Web Design (RWD), High-fidelity Prototypes, Cross-platform UX, System Design, Design Collaboration, User Experience (UX), Landing Page Design, Landing Page Optimization, MVP Design, UX Strategy, UX Audits, Web UI Design, eCommerce, Dashboards, Web App UX, Tables, Learning Management Systems (LMS), SaaS Design, Web Portals, Form Design, User Roles, Web Dashboards, Data Visualization, B2C, B2B, B2B2C, Business to Business to Consumer (B2B2C), UX Architecture, Mobile App Design, Design Leadership, User Personas, Workshop Facilitation, Interactive Prototypes, High-fidelity Mockups, Enterprise SaaS, eCommerce UX, Web, Mockups, UI Components, Product Consultant, Consulting, Responsive UI, Web Application Design
UX/UI Product Designer
2016 - 2018
Freelance Clients
- Increased conversion rates of clients' businesses by designing functional landing pages.
- Built an efficient workflow and standardized design processes, which allowed me to work more effectively and efficiently.
- Developed excellent communication skills by managing multiple projects for dozens of clients across various industries.
Technologies: Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Interaction Design (IxD), Information Architecture (IA), Web Usability, User Flows, User Interface (UI), WordPress, Miro, Branding, Motion Design, Visual Design, Product Design, Prototyping, Mobile Design, Mobile UX, Mobile UI, Management, A/B Testing, Google Analytics, Project Management, UX Design, UI Design, UX Writing, UI Motion, Dashboard Design, Web App Design, Platform Design, Web Design, Design Strategy, eCommerce Design, SaaS, Redesign, Mobile Apps, UX Review, Responsive Web Design (RWD), High-fidelity Prototypes, Cross-platform UX, System Design, Design Collaboration, User Experience (UX), Landing Page Design, Landing Page Optimization, MVP Design, UX Strategy, UX Audits, Web UI Design, Marketplace Design, eCommerce, Dashboards, Web App UX, Tables, Learning Management Systems (LMS), SaaS Design, Web Portals, Form Design, User Roles, Web Dashboards, Data Visualization, B2C, B2B, Business to Business to Consumer (B2B2C), B2B2C, UX Architecture, Mobile App Design, Interactive Prototypes, High-fidelity Mockups, Enterprise SaaS, eCommerce UX, Web, Mockups, UI Components, Illustration, Product Consultant, Consulting, Responsive UI, Web Application Design
Web Designer
2014 - 2016
Grandpa
- Designed a super admin portal for our product to manage transactions and permissions, optimizing the time spent registering and managing users.
- Improved several user transaction flows, allowing users to complete their tasks faster.
- Enhanced the visual quality of the landing page and core product.
Technologies: Adobe Illustrator, Adobe Photoshop, HTML, CSS, Branding, Visual Design, Product Design, Prototyping, Mobile Design, UI Design, UX Design, Dashboard Design, Web App Design, Platform Design, Web Design, Design Strategy, SaaS, Redesign, UX Review, Responsive Web Design (RWD), High-fidelity Prototypes, Cross-platform UX, System Design, Design Collaboration, User Experience (UX), Landing Page Design, Landing Page Optimization, MVP Design, UX Strategy, UX Audits, Web UI Design, Dashboards, Web App UX, Tables, SaaS Design, Web Portals, Form Design, User Roles, Web Dashboards, Data Visualization, B2C, B2B, B2B2C, Business to Business to Consumer (B2B2C), Interactive Prototypes, High-fidelity Mockups, Enterprise SaaS, eCommerce UX, Web, Mockups, Illustration, Product Consultant, Consulting, Responsive UI, Web Application Design
Education
2012 - 2014
Professional Training Program in Multimedia Design
SENA National Training Service - Medellín, Colombia
Certifications
SEPTEMBER 2022 - PRESENT
Agile Methodologies
EAFIT University
JULY 2022 - PRESENT
Advanced UX/UI Design
Coderhouse
MARCH 2022 - PRESENT
Product Management
Crehana
DECEMBER 2021 - PRESENT
UX/UI Teams Leadership
Crehana
NOVEMBER 2021 - PRESENT
Mobile Apps Design
Crehana
MAY 2021 - PRESENT
Google UX Design
Google | via Coursera
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