Sara Gonzalez
Verified Expert in Design
Designer
Edinburg, TX, United States
Toptal member since November 2, 2016
As a co-founder and chief creative officer at Create the Bridge, Sara brings eight years of expertise in creating immersive brand experiences, digital innovation, and large-scale design systems. Passionate about integrating user experience, design, and technology to create engaging and intuitive experiences across diverse platforms, Sara is leading CTB’s digital experience practice with a focus on beautiful and functional design solutions.
Portfolio
Procured.ai
Campus Feed
TimeWalla
EndoBarrier
Lezay
Matt's Cash & Carry
Work Experience
Co-founder | CCO | Designer
Create the Bridge
- Designed an appointment booking platform for a startup out of Boston that included the back-end admin roles, management role, and user-facing application as well as a consumer-facing website.
- Planned the design of the user interface, user experience, and workflow of a platform, in conjunction with a team at MIT, that redefines how machine design is verified and authenticated.
- Worked with a startup designing a curated beauty product platform, eCommerce website, user-facing web-application, and custom admin CMS back-end and mobile application.
- Designed a retail energy brokerage platform, user-facing web application and admin back-end as well as a marketing website. Worked with a designer providing creative direction on branding and identity.
- Worked with India based startup, designing their property search platform, web-application with roles that included the customer/user account management, and admin back-end as well as their developer property management back-end, landing page, and full website.
Adjunct Professor
University of Texas Rio Grande Valley
- Taught upper-level graphic design classes.
- Led groups of students in working with non-profit clients to render creative services for experience that would later be included in the professional portfolios, many of which went on to win Addy awards for the pieces created during our time working together on their projects.
- Organized a Design Week that included a lecture series with speakers from around the state of Texas that held professional positions in various areas of the design and creative industry. Also included a design competition and a lunch-in with the speakers.
Production and Special Editions Coordinator
Texas Student Media
- Edited content for magazine-style publication along with designing elements within the publication.
- Coordinated production schedules of daily publications with the printer.
Graphic Designer
Texas Student Media
- Worked under the senior designer creating all marketing and advertising collateral for the organization.
Graphic Designer
UT Campus Environmental Center
- Created graphic content for both digital and print marketing material.
Graphic Designer
EPP Marketing
- Designed several websites for construction and development companies.
Graphic Designer
Vielma & Associates
- Created layout and graphics for a bi-weekly publication.
- Worked on branding for new construction companies.
- Created both digital and print ads.
Education
Master of Arts Degree in Advertising
University of Texas at Austin - Austin, Texas
Bachelor of Arts Degree in Graphic Design
University of Texas - Pan American - Edinburg Texas
Skills
Tools
Photoshop CC, Sketch, InVision App, InVision, Adobe InDesign, XMind, Adobe Illustrator, Adobe Lightroom, Adobe Photoshop, Cinema 4D
Platforms
Figma
Industry Expertise
Real Estate
Other
Pitch Decks, Web Applications, Websites, Prototyping, Mobile Design, Product Design, User Experience (UX), Project Management, Wireframing, Information Architecture (IA), User Interface (UI), Print Design, Brand Identity, Illustration, Mobile Apps, Mobile UI, Content Management Systems (CMS), Photography, Web App Design, Mobile App Design, Website CMS, eCommerce Platforms, eCommerce Web Design, eCommerce, Web Design, Startups, Apps, High-fidelity Mockups, Dashboards, Reports, Infographics, UX Design, Responsive UI, Icon Design, Style Guides, Creative Direction, Art Direction, Responsive, UI Style Guides, User Roles, SaaS, Web App UI, Social Media, Higher Education, Social Media Content, Student Engagement, Graphic Design, UI Design, Presentation Design, Local & Municipal Government, Procurement, Enterprise, High-fidelity Prototypes, Marketplaces, Platform Design, Dashboard Design, B2B
Experience
- InVision App - 8 years
- Product Design - 8 years
- User Experience (UX) - 8 years
- Wireframing - 8 years
- Information Architecture (IA) - 8 years
- Mobile Design - 8 years
- Sketch - 4 years
- Figma - 1 year
Tools
- Sketch
- InVision App
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