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Saurabh Mathur
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since July 15, 2017
Bio
Saurabh is a hands-on design leader with 18+ years building & scaling products across fintech, mobility, edtech, foodtech, eCommerce, & crypto/blockchain. He leads end-to-end from UX research & IA to UI, motion, and design systems, working closely with engineering & product. He’s built and mentored design teams, co-founded two startups in the B2B/B2C space, and is currently exploring AI-native DesignOps and workflows for design teams. He previously worked at SlideShare (LinkedIn) and Babbel.
Portfolio
YUNAR - Loyalty App by Deutsche Bank
Loyalty ProgramsMobile Wallet
Maidforbnb - Two-sided Cleaning Crew Marketplace
Mobile DesignBrandingMarketplacesB2B
ShareThatMeal | UNICEF
iOS App DesigniOS UI DesigniOS Design TrendsiOS UX DesignNon-governmental Organizations (NGOs)Mobile+ 5 more
Experience
- UI Design - 15 years
- User Interface (UI) - 10 years
- Mobile App Design - 7 years
- Sketch - 7 years
- User Experience (UX) - 6 years
- iOS - 6 years
- Figma - 4 years
- Android - 3 years
Tools
- Sketch
Work Experience
Director of UX Design
2023 - 2024
Stealth-mode startup (Multi-protocol Enterprise Crypto Staking) / NDA
- Joined as a founding designer, collaborating with the technical founders to distill their vision and lead discovery as a design and product stakeholder. Led workshops to gather requirements, design Information Architecture, and high-level user flows.
- Created user journeys, user flows, and wireframes with corresponding Jira stories to steer business and engineering stakeholders towards a concrete workflow.
- Created early prototypes via iterative collaboration with the founders to enable the engineering teams to stay unblocked and model their architectures while high-fidelity designs showed up.
- Built a brand identity for our enterprise crypto staking platform with logo, color scheme, typography, and a full-blown design system/component library from the ground up.
- Curated and hired external design contractors to build a small team and mentored them into a dual-track (discovery and delivery) working model with Agile sprints and ceremonies to streamline the function.
- Designed responsive, clean, intuitive, high-fidelity designs tailored for the savvy consumer and enterprise customers we were pursuing. Prototyped and delivered highly intuitive and innovative UX flows, such as recovery phrase widgets.
- Created marketing and pitch-deck assets for our cyrpto staking and wallet management platform in pursuit of it's early stage startup outreach and financing efforts.
- Created a Landing page and marketing micro-site with intuitive and interactive rewards calculators to aid with our early GTM efforts.
- Designed browser extensions for ecosystem extensions to our platform, such as external wallets (Metamask, Ledger).
- Designed transactional email and SMS assets for user engagement with the platform.
Technologies: Figma, Crypto, Cryptocurrency Wallets, Blockchain Wallets, Bitcoin, Design Management, Fintech, Mobile Wallet, SaaS, User Interface (UI), User Experience (UX)
Design Lead UX & UI
2023 - 2023
Majr - Crypto-social Engagement Layer on YouTube
- Led product discovery and requirement-gathering workshops with the founders to architect Information architecture, taxonomy, and high-level user journeys and flows.
- Collaborated iteratively on wireframes and user flows with the product and engineering team to establish source-of-truth documents that guided engineering, leadership, and design to iron out dependencies and pursue architectural tasks.
- Created a design language and a design system (Figma component library) to build the web and browser extension ecosystem product.
- Designed high-fidelity responsive designs for the multi-platform product: Native browser extension, SaaS dashboard on web, and marketing landing pages.
- Created high-fidelity prototypes for user testing and review.
Technologies: Figma, Crypto, BTC Wallet, Mobile Wallet, Blockchain, Browser Plugins, SaaS, Enterprise SaaS, Cryptocurrency, Cryptocurrency Wallets, Content, Social, User Interface (UI), User Experience (UX)
Head of UX Design
2021 - 2023
Charge Technology Group, Inc.
- Headed a multi-product design team as a hands-on Head of UX Design to deliver across several fintech mobile and web products for almost two years.
- Managed business and product stakeholders across multiple disciplines and geographies to deliver end-to-end fintech products with a small design team. Represented the design function in planning and strategy sessions with the leadership.
- Created hands-on full-stack design frameworks from user research, interviews, UX design, wireframes, and prototypes to atomic design systems and high-fidelity UI designs and motion prototypes.
- Architected a dual-track DesignOps with custom tooling, sprint ceremonies, and a custom design dashboard that enabled the design teams to run discovery and delivery in parallel with P&E teams across two-week sprints.
- Hired, coached, and mentored a fully-remote, distributed design team across product design and marketing design disciplines.
- Architected performance management frameworks to enable designers to up-skill, t-shape, and deliver on team expectations and business goals.
- Led several cross-functional research and discovery workshops and user interviews (service design, UX design) to enable new and ambitious green-field fintech projects to take off in collaboration with product and business stakeholders.
- Architected Design Systems for mobile (iOS) fintech products from scratch and mentored late-hire designers to take ownership of building out and maintaining Figma libraries.
- Delivered ancillary design deliverables for business stakeholders, such as product demos, presentations, montages, moodboards, etc, for collaboration on business goals.
- Offered a Director of UX Design position in-house at the end, owing to my solid performance, which was eventually not materialised due to insurmountable remote employment challenges across the EU.
Technologies: UX Design, UI Design, Fintech, Product Design, Mobile App Design, Branding, Mobile Wallet, Cryptocurrency Exchanges, Cryptocurrency Wallets, Cryptocurrency Payments, User Interface (UI), User Experience (UX)
Product Design Lead
2018 - 2019
Yunar (a Deutsche Bank Company)
- Served as a design lead at Yunar, a Deutsche Bank company, building the fastest-growing loyalty app in the fintech space.
- Managed and mentored a design team in an organization with more than 120 employees in Berlin, Germany.
- Managed the tools, processes, and collaboration frameworks with product and engineering.
- Hired and mentored embedded designers in full-stack teams.
- Built and maintained a comprehensive atomic design component system.
- Collaborated and communicated with branding to deliver a unified design experience across all user touch-points.
- Set up and facilitated design sprints and workshops to tackle product challenges from a design perspective.
- Oversaw the delivery schedules and growth roadmap for the overall design framework at Yunar.
Technologies: User Research, User Testing, Abstracts, Sketch, Figma, Design Sprints, Scrum, Agile, Communication, Branding, UX Design, UX Research, Design Leadership, UX Strategy, Conversational Interfaces, Conversational UX, Product Design, Apple Human Interface, Human Interface Design, Prototyping, User Interface (UI), User Experience (UX)
Lead Product Designer
2018 - 2019
Jetpack
- Designed a peer-to-peer consumer marketplace native iOS app for campus students (Piloted at Stanford University).
- Completely overhauled the key user flows and journeys of the app, helped create a brand identity and an extensive Atomic design component system for the mobile apps in Figma.
- Responsible for product inputs, micro-copy and UI and UX design (wireframes) for the app.
- Conceptualized and designed engagement and retention patterns in the app via vanity metrics and leaderboards aimed at a younger audience.
- Built the iOS app on Apple HIG guidelines with the client's CI.
Technologies: iOS, Figma, Sketch, UI Design, Mobile App Design, UX Design, UX Research, UX Strategy, Conversational Interfaces, Conversational UX, Human Interface Design, User Interface (UI), User Experience (UX)
Lead Product Designer
2018 - 2019
ZipIQs
- Designed and managed product for native Android app for a B2B delivery fleet management platform for retailers.
- Designed and implemented a brand styleguide based on the client's market positioning and competitive landscape.
- Conducted UX research on involved stakeholders for a deep dive into how the use-case was being served currently, to validate the UX choices that were being made.
- Created a Material Design-based mobile app UI and interaction design.
- Designed an Atomic Design component library.
- Managed the team (a Toptal managed project) as a product manager and collaborated with client and engineering.
Technologies: Figma, Sketch, Material Design, Android, Mobile App Design, UI Design, Branding, UX Research, UX Design, UX Strategy, Conversational Interfaces, User Interface (UI), User Experience (UX)
UX Lead
2017 - 2018
Deliveryhero
- Led UX design and research at DeliveryHero (Pizza.de), the largest food-tech company in Berlin, Germany on a project to streamline and unify the core back-office B2B apps for order and restaurant management.
- Audited the UX and created the design and information architecture.
- Conducted stakeholder interviews and mapped the customer journey all the way to the interaction design.
- Created the conceptual wireframing, the design system, and high-fidelity UI design for the web apps on a massive ecosystem of 17 legacy web apps; this ecosystem was used by a large group of customer care agents and leaders spread across five functional teams.
Technologies: Figma, Sketch, UX Design, User Interviews, UX Research, UX Strategy, User Interface (UI), User Experience (UX)
Senior Product Designer (Freelance)
2015 - 2016
Babbel
- Worked as a multi-platform designer for Android, iOS, and the web for Babbel—the world's leading language learning platform.
- Crafted UX designs and wireframes for mobile and the web.
- Created static (Principle/InVision) and interactive (Framer) motion prototyping.
- Crafted designs for the iOS and the responsive web.
- Worked on micro-copy and tonality.
- Integrated material design principles for the native Android app design.
- Created the design for a conversational UI/chatbot.
- Worked in Google Design sprints and the Agile methodology.
Technologies: Adobe Illustrator, Adobe Photoshop, UXPin, Pixate Studio, Principle, Zeplin, InVision, Sketch, UX Strategy, User Interface (UI), User Experience (UX)
Design Head | Co-founder | CEO
2014 - 2015
Halfbake
- Created the user interface and experience design as a co-founder of a B2B SaaS startup.
- Made a roadmap collaboration and feedback tool for agile teams.
- Handled the motion prototyping for the web and mobile interactions.
- Developed the front-end development to ship the MVP.
- Worked on micro-copy and tonality.
- Designed branding and chose the typography.
- Conducted user research and designed the product roadmap.
- Worked on social media design and pitch-deck designs.
Technologies: Adobe Illustrator, Adobe Photoshop, InVision, Zeplin, Sketch, User Interface (UI), User Experience (UX)
Co-founder | CEO | UI/UX Designer
2012 - 2014
Motorpaneer
- Conceptualized and crafted the product strategy for an extensive B2C technology startup in the automotive space concerning a data-driven, personalized new car recommendation engine.
- Worked on the branding, typography, and art-direction for Motorpaneer.
- Conducted user Research.
- Crafted wireframes and led the visual design.
- Led the creative direction for the social media design and content.
- Handled the micro-copy and tonality.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, User Interface (UI), User Experience (UX)
UI/UX Designer | Co-founder
2011 - 2012
Noobjob Interactive
- Led the UI/UX design and development for the web and mobile-based microsites and advergames for FMCG brands like Pepsi, Yahoo, Airtel, Hewlett Packard, Samsung, and Intel.
- Created Flash animations for advergames and microsites.
- Developed with ActionScript 3.
- Handled the micro-copy and tonality.
- Led the art-direction for illustrations.
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, Flash Animation, User Interface (UI), User Experience (UX)
UI Designer | Flash Engineer
2008 - 2011
SlideShare
- Worked on the user interface design and development (using Flash and ActionScript 3) for SlideShare (now acquired by LinkedIn)—the world's largest presentation sharing platform.
- Designed and developed Slideshare's content viewer, video player, and embeddable widgets used by millions of active users every day.
- Designed the user interface for web-based slide viewers, video player, and embeddable widgets.
- Developed with ActionScript 3.
- Handled the micro-copy and tonality.
- Implemented analytics (Google and other third parties).
Technologies: Adobe Flash, Adobe Illustrator, Adobe Photoshop, User Experience (UX)
Design Head | Co-founder
2008 - 2008
HashInclude
- Designed (UI/UX) and developed (Flash and ActionScript 3) campaign microsites and advergames for new media brands like Microsoft, John Players, and ACK Media (India).
- Crafted the user interface design for microsites and advergames.
- Developed with ActionScript 3.
- Worked on Flash animation and motion prototyping.
- Handled the micro-copy and tonality.
- Led the art direction for illustrations and branding.
Technologies: Adobe Flash, ActionScript 3, Adobe Illustrator, Adobe Photoshop, Flash Animation
Flash Games Designer and Developer
2006 - 2008
Webchutney
- Designed (UI/UX) and developed (Flash/ActionScript 3) based advergames for FMCG and retail brands such as Pepsi, Mountain Dew, Lay's, Mirinda, Citibank, and others.
- Crafted the user interface designs for microsites and advergames.
- Designed Flash animations and motion prototypes.
- Developed with ActionScript 3.
- Handled the micro copy and tonality.
- Led the art directions for branding and illustrations.
Technologies: Flash, ActionScript 3, Adobe Photoshop, Flash Animation
Skills
Tools
Adobe Photoshop, Adobe Flash, UXPin, Framer Prototyping, Sketch, Zeplin, InVision, Principle, Microsoft PowerPoint, Adobe Illustrator, Flash, Pixate Studio, Illustrator CC, Claude
Languages
Charity, ActionScript 3, CSS, HTML5
Platforms
Mobile, iOS, Web, Android, Figma, OS X
Industry Expertise
Automotive
Other
Product Design, UI Design, Branding, Mobile App Design, Communication, Design Sprints, User Testing, User Research, Responsive UI, Responsive, Responsive Web Design (RWD), Web App Design, Web Design, Mobile Design, B2B2C, B2B, Apps, Web UX, Android UI Design, Android App Design, iOS Design Trends, iOS UI Design, Android Design Guidelines, Web App UI, Typography, UI Animation, iOS App Design, iOS UX Design, Mobile UI, Mobile UX, Social Design, App Design, App UI, B2C, Customer Research, Landing Pages, Landing Page Design, Two-sided Marketplaces, Android Material Design, Mobile App UI, Android Screens, Interaction Design (IxD), Fintech, Donations, Marketplaces, MVP Design, Minimum Viable Product (MVP), Rapid Prototyping, User Personas, User Stories, Visual Design, Information Architecture (IA), Responsive Web Apps, Web UI Design, Web UX Design, Dashboard Design, Dashboards, Startups, SaaS, Enterprise SaaS, Information Design, Web App UX, User Experience (UX), Web UI, User Flows, Microcopy, Wireframing, User Journeys, Google Material Design, User Interface (UI), UX Research, UX Design, Marketplace Design, Design Systems, Atomic Design, Material Design, Apple Human Interface, Presentation Design, PowerPoint Design, Business to Business to Consumer (B2B2C), UX Strategy, Conversational Interfaces, Conversational UX, Human Interface Design, Prototyping, Agile, Scrum, Brand Identity, Motion Graphics, Design Leadership, User Interviews, Abstracts, Game Design, Non-governmental Organizations (NGOs), Mobility, Scooters, Flash Animation, Mobile Wallet, Cryptocurrency Exchanges, Cryptocurrency Wallets, Cryptocurrency Payments, Crypto, Blockchain Wallets, Bitcoin, Design Management, Cursor AI, Lovable, BTC Wallet, Blockchain, Browser Plugins, Cryptocurrency, Content, Social, UXPilot, v0.dev, Subframe, Relume, Non-fungible Tokens (NFT), Loyalty Programs
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