Sebastián is available for hire
Hire SebastiánSebastián Flores
Verified Expert in Design
Designer
Location
Guadalajara, Mexico
Toptal Member Since
April 1, 2022
Sebastián is a thoughtful designer who combines a rare mix of skills and experience. He has collaborated on large-scale projects for B2B and B2C products for Fortune 500 companies and startups. His excellent sense of collaboration and effective design process allows Sebastián to solve complex problems, considering each product's usefulness, usability, and aesthetics as the central axis.
Work Experience
Senior Product Designer
2022 - PRESENT
Navgar
- Drove the design strategy for a new startup, from research to implantation.
- Established the design and research principles, from user interviews to UI components and brand assets.
- Created the user personas, design guidelines, interaction model, and design system.
Technologies: Figma, Hotjar
UX Mentor
2020 - 2022
CareerFoundry
- Provided motivational feedback and advice to students both in writing and via video calls on creating an industry-ready portfolio of project work in line with current standards and best practices.
- Crafted individualized video reviews of students' work, highlighting creative successes and areas for improvement to showcase in-demand skills and design processes.
- Applied extensive industry experience to guide students on potential career paths within their field of study.
Technologies: Figma, Miro, UX Mentoring, Sitemaps, User Journeys, UX Design, Product Design
Principal UX Designer
2020 - 2022
Oracle
- Conceptualized an innovative system for Oxford University that allows scientists to analyze and compare COVID-19 genetic samples in real-time and around the world.
- Designed innovative software for the telecommunications, state and local, and facilities industries.
- Drove the design strategy and evangelized UX and UI best practices. Worked in close collaboration with research, design, dev, and political compliance. Provided an end-to-end design effort from strategy to prototyping and testing.
Technologies: Figma, Usability, Accessibility, Visual Design, Data Visualization, User Research, Management, Enterprise SaaS, Enterprise Systems, Enterprise Startups, UX Design, UI Design, MVP Design, Web UI Design, Dashboards, Dashboard Design, User Personas, Design Systems, UX Research, Visualization Design, Agile UX, Agile, Coaching, User Journeys, Sitemaps, Product Design, SaaS Design, Style Guides
Senior UX Designer
2019 - 2020
Envato
- Redesigned the mobile version of the website, improving the conversion by 35%.
- Revamped the checkout flow, improving conversion by 15%.
- Remodeled various functionalities for mobile and desktop versions, improving usability considerably, all based on data.
- Designed creative and functional solutions that improve the user experience and positively impact the business side through human center process design methods.
Technologies: Figma, Hotjar, Usertesting.com, Visual Design, User Research, Interaction Design (IxD), Accessibility, Usability, Usability Testing, Sketch, Zeplin to HTML, Agile UX, Mobile UI, Mobile UX, Responsive UI, Design Systems, Icon Design, Wireframing, User Flows, UX Research, Sitemaps, User Journeys, UX Design, Product Design, B2B, Style Guides
Senior UX Designer
2015 - 2019
Propelics
- Designed a healthcare directory for an important Fortune 500 company in San Francisco, California.
- Conceived the app's design for one of the largest car battery manufacturing companies, also a Fortune 500.
- Sketched an app for a Fortune 500 real estate company.
Technologies: Sketch, User Experience (UX), UI Design, iOS UI Design, iOS UX Design, Accessibility, Interaction Design (IxD), User Research, Usability, Usability Testing, Planning, Adobe, User Journeys, Sitemaps, UX Design, Product Design, SaaS Design, Style Guides
UX/UI Designer
2011 - 2014
Brand Creators
- Designed dozens of websites for different industries.
- Performed art direction and visual design for different types of brands.
- Developed creative concepts for different media as part of my role.
Technologies: Sketch, Illustrator CC, Photoshop CC, Sitemaps, Style Guides
User Interface Designer
2008 - 2011
ITIS Group
- Designed applications for desktop and web for financial systems.
- Created digital tools for different insurance companies.
- Sketched management systems and websites for customers.
Technologies: Illustrator CC, Photoshop CC, Sitemaps
Education
2002 - 2007
Master's Degree in Graphic Design
University Jose Marial Vargas - Caracas, Venezuela
Certifications
JANUARY 2022 - PRESENT
Project Management Professional (PMP)
Project Management Institute (PMI)
SEPTEMBER 2019 - PRESENT
UX Management: Strategy and Tactics
Interaction Design Foundation