Sebastián Flores, Designer in Guadalajara, Mexico
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Sebastián Flores

Verified Expert  in Design


Guadalajara, Mexico
Toptal Member Since
April 1, 2022

Sebastián is a thoughtful designer who combines a rare mix of skills and experience. He has collaborated on large-scale projects for B2B and B2C products for Fortune 500 companies and startups. His excellent sense of collaboration and effective design process allows Sebastián to solve complex problems, considering each product's usefulness, usability, and aesthetics as the central axis.


Work Experience

Senior Product Designer

2022 - PRESENT
  • Drove the design strategy for a new startup, from research to implantation.
  • Established the design and research principles, from user interviews to UI components and brand assets.
  • Created the user personas, design guidelines, interaction model, and design system.
  • Worked at a startup conducting user research and interviews, developing insights, and creating solutions for user problems. This role led me to uncover unmet needs, improving user engagement and satisfaction through targeted, effective solutions.
Technologies: Figma, Hotjar

Principal Product Designer

2020 - 2022
  • Built next-generation software for highly complex scenarios in industries such as telecommunication, healthcare, state, etc. Drove the design strategy and managed the end-to-end design effort, from strategy to prototyping and testing.
  • Developed advanced software for Oxford University to enhance understanding of the COVID-19 genome. This tool aids in analyzing genomic data, significantly contributing to global efforts in combating the COVID-19 pandemic.
  • Built a high-complexity public safety software using AI to enhance security measures and keep people safe. This advanced solution leverages AI to analyze data and provide real-time safety insights.
  • Developed software for 5G networks to project and forecast data usage and future financial needs. This tool prevents telecom system failures by providing predictive insights on network demand and resource allocation.
  • Drove design strategy and promoted UX best practices. Worked with research, design, development, and political compliance teams. Provided comprehensive design efforts, from strategy to prototyping and testing, ensuring seamless and effective UX.
Technologies: Figma

UX Mentor

2020 - 2022
  • Provided motivational feedback and advice to students both in writing and via video calls on creating an industry-ready portfolio of project work in line with current standards and best practices.
  • Crafted individualized video reviews of students' work, highlighting creative successes and areas for improvement to showcase in-demand skills and design processes.
  • Applied extensive industry experience to guide students on potential career paths within their field of study.
Technologies: Figma, Miro, UX Mentoring, Sitemaps, User Journeys, UX Design, Product Design

Senior UX Designer

2019 - 2020
  • Redesigned the mobile version of the website, improving the conversion by 35%.
  • Revamped the checkout flow, improving conversion by 15%.
  • Remodeled various functionalities for mobile and desktop versions, improving usability considerably, all based on data.
  • Designed creative and functional solutions that improve the user experience and positively impact the business side through human center process design methods.
Technologies: Figma, Hotjar,, Visual Design, User Research, Interaction Design (IxD), Accessibility, Usability, Usability Testing, Sketch, Zeplin to HTML, Agile UX, Mobile UI, Mobile UX, Responsive UI, Design Systems, Icon Design, Wireframing, User Flows, UX Research, Sitemaps, User Journeys, UX Design, Product Design, B2B, Style Guides

Senior UX Designer

2015 - 2019
  • Designed a healthcare directory for an important Fortune 500 company in San Francisco, California.
  • Conceived the app's design for one of the largest car battery manufacturing companies, also a Fortune 500.
  • Sketched an app for a Fortune 500 real estate company.
Technologies: Sketch, User Experience (UX), UI Design, iOS UI Design, iOS UX Design, Accessibility, Interaction Design (IxD), User Research, Usability, Usability Testing, Planning, Adobe, User Journeys, Sitemaps, UX Design, Product Design, SaaS Design, Style Guides

UX/UI Designer

2011 - 2014
Brand Creators
  • Designed dozens of websites for different industries.
  • Performed art direction and visual design for different types of brands.
  • Developed creative concepts for different media as part of my role.
Technologies: Sketch, Illustrator CC, Photoshop CC, Sitemaps, Style Guides

User Interface Designer

2008 - 2011
ITIS Group
  • Designed applications for desktop and web for financial systems.
  • Created digital tools for different insurance companies.
  • Sketched management systems and websites for customers.
Technologies: Illustrator CC, Photoshop CC, Sitemaps
2002 - 2007

Master's Degree in Graphic Design

University Jose Marial Vargas - Caracas, Venezuela


Project Management Professional (PMP)

Project Management Institute (PMI)


UX Management: Strategy and Tactics

Interaction Design Foundation


Figma, Sketch, Adobe CC, Adobe, Miro, InVision, Hotjar,, Illustrator CC, Photoshop CC, Lookback


Adobe Suite, Web, iOS, Android, Useberry

Industry Expertise

Healthcare, Transportation & Shipping


UX Design, UI Design, Usability, Accessibility, Interaction Design (IxD), Mobile Design, Prototyping, Desktop Web Design, Mobile Web Design, Visual Design, Zeplin to HTML, User Experience (UX), Wireframing, Dashboards, Mobile UI, Mobile UX, App UI, App UX, Enterprise, Enterprise Systems, Mobile App UI, Web UI, Web Design, WebApp, User Flows, Responsive Layout, Responsive UI, Color Schemes, Dashboard Design, Web UI Design, UX Flows, Enterprise Design, Enterprise Software, Web UX, Personas, Web App Design, Product Design, User Interface (UI), Web App UX, Web UX Design, UX Wireflows, UX Documentation, Mobile App Design, Design Leadership, User Stories, Information Architecture (IA), Web App UI, Sitemaps, Discovery Workshops, Project Estimation, Style Guides, Management, Enterprise SaaS, UX Research, Data Visualization, User Research, Usability Testing, Planning, Testing, Art Direction, Design Systems, Icon Design, Web Dashboards, Color Palettes, User Roles, User Personas, Task Flows, User Interviews, Enterprise Startups, Android UI Design, Coaching, UX Mentoring, Healthcare Services, Responsive Web Design (RWD), Leadership, Logo Design, Visual Identity, Brand Design, Strategy, Brand Guidelines, Marketplace Design, Mobile Apps, App Design, Workflow, SaaS Design, Responsive Design, Interactive Maps, User Journeys, SaaS, Software Design, B2B, iOS UI Design, iOS UX Design, MVP Design, Agile UX, DataViz, Healthcare IT, Biotechnology, Cloud, Direct Response, Visualization Design, Agile, Brand Positioning, Google Material Design

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