Sebastián Flores
Verified Expert in Design
Designer
Guadalajara, Mexico
Toptal member since April 1, 2022
Sebastián is a thoughtful designer who combines a rare mix of skills and experience. He has collaborated on large-scale projects for B2B and B2C products for Fortune 500 companies and startups. His excellent sense of collaboration and effective design process allows Sebastián to solve complex problems, considering each product's usefulness, usability, and aesthetics as the central axis.
Work Experience
Senior Product Designer
Navgar
- Drove the design strategy for a new startup, from research to implantation.
- Established the design and research principles, from user interviews to UI components and brand assets.
- Created the user personas, design guidelines, interaction model, and design system.
- Worked at a startup conducting user research and interviews, developing insights, and creating solutions for user problems. This role led me to uncover unmet needs, improving user engagement and satisfaction through targeted, effective solutions.
Principal Product Designer
Oracle
- Built next-generation software for highly complex scenarios in industries such as telecommunication, healthcare, state, etc. Drove the design strategy and managed the end-to-end design effort, from strategy to prototyping and testing.
- Developed advanced software for Oxford University to enhance understanding of the COVID-19 genome. This tool aids in analyzing genomic data, significantly contributing to global efforts in combating the COVID-19 pandemic.
- Built a high-complexity public safety software using AI to enhance security measures and keep people safe. This advanced solution leverages AI to analyze data and provide real-time safety insights.
- Developed software for 5G networks to project and forecast data usage and future financial needs. This tool prevents telecom system failures by providing predictive insights on network demand and resource allocation.
- Drove design strategy and promoted UX best practices. Worked with research, design, development, and political compliance teams. Provided comprehensive design efforts, from strategy to prototyping and testing, ensuring seamless and effective UX.
UX Mentor
CareerFoundry
- Provided motivational feedback and advice to students both in writing and via video calls on creating an industry-ready portfolio of project work in line with current standards and best practices.
- Crafted individualized video reviews of students' work, highlighting creative successes and areas for improvement to showcase in-demand skills and design processes.
- Applied extensive industry experience to guide students on potential career paths within their field of study.
Senior UX Designer
Envato
- Redesigned the mobile version of the website, improving the conversion by 35%.
- Revamped the checkout flow, improving conversion by 15%.
- Remodeled various functionalities for mobile and desktop versions, improving usability considerably, all based on data.
- Designed creative and functional solutions that improve the user experience and positively impact the business side through human center process design methods.
Senior UX Designer
Propelics
- Designed a healthcare directory for an important Fortune 500 company in San Francisco, California.
- Conceived the app's design for one of the largest car battery manufacturing companies, also a Fortune 500.
- Sketched an app for a Fortune 500 real estate company.
UX/UI Designer
Brand Creators
- Designed dozens of websites for different industries.
- Performed art direction and visual design for different types of brands.
- Developed creative concepts for different media as part of my role.
User Interface Designer
ITIS Group
- Designed applications for desktop and web for financial systems.
- Created digital tools for different insurance companies.
- Sketched management systems and websites for customers.
Education
Master's Degree in Graphic Design
University Jose Marial Vargas - Caracas, Venezuela
Certifications
Project Management Professional (PMP)
Project Management Institute (PMI)
UX Management: Strategy and Tactics
Interaction Design Foundation
Skills
Tools
Figma, Sketch, Adobe CC, Adobe, Miro, InVision, Hotjar, Usertesting.com, Illustrator CC, Photoshop CC, Lookback
Platforms
Adobe Suite, Web, iOS, Android, Useberry
Industry Expertise
Healthcare, Transportation & Shipping
Other
UX Design, UI Design, Usability, Accessibility, Interaction Design (IxD), Mobile Design, Prototyping, Desktop Web Design, Mobile Web Design, Visual Design, Zeplin to HTML, User Experience (UX), Wireframing, Dashboards, Mobile UI, Mobile UX, App UI, App UX, Enterprise, Enterprise Systems, Mobile App UI, Web UI, Web Design, WebApp, User Flows, Responsive Layout, Responsive UI, Color Schemes, Dashboard Design, Web UI Design, UX Flows, Enterprise Design, Enterprise Software, Web UX, Personas, Web App Design, Product Design, User Interface (UI), Web App UX, Web UX Design, UX Wireflows, UX Documentation, Mobile App Design, Design Leadership, User Stories, Information Architecture (IA), Web App UI, Sitemaps, Discovery Workshops, Project Estimation, Style Guides, Management, Enterprise SaaS, UX Research, Data Visualization, User Research, Usability Testing, Planning, Testing, Art Direction, Design Systems, Icon Design, Web Dashboards, Color Palettes, User Roles, User Personas, Task Flows, User Interviews, Enterprise Startups, Android UI Design, Coaching, UX Mentoring, Healthcare Services, Responsive Web Design (RWD), Leadership, Logo Design, Visual Identity, Brand Design, Strategy, Brand Guidelines, Marketplace Design, Mobile Apps, App Design, Workflow, SaaS Design, Responsive Design, Interactive Maps, User Journeys, SaaS, Software Design, B2B, iOS UI Design, iOS UX Design, MVP Design, Agile UX, DataViz, Healthcare IT, Biotechnology, Cloud, Direct Response, Visualization Design, Agile, Brand Positioning, Google Material Design
Experience
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