Shilpi Seth, Designer in Singapore, Singapore
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Shilpi Seth

Verified Expert  in Design


Singapore, Singapore
Toptal Member Since
February 24, 2020

Shilpi is a UX/UI designer with 7+ years of industry experience spanning eCommerce, manufacturing, luxury goods, and consumer goods industries. She has successfully led projects of all sizes, from web design to product, branding, and system design. Shilpi strives to create digital experiences that empower people and solve real-world problems aligned to business goals. She is driven by tight deadlines and limitless creativity.


Work Experience

UX Designer

2019 - 2019
  • Improved the internal pilot app, Smart Design, to become an external tool for lead generation.
  • Helped customers understand their interior design needs and arrive at a projected cost estimate.
  • Contributed to the value proposition statement.
  • Created user research, competitive research, and proto-personas.
Technologies: Adobe Illustrator, InVision, Adobe InDesign, Sketch

UX/UI Design

2018 - 2019
  • Developed a solution for mothers to protect their children (under 6 years old) from sexual abuse in India.
  • Designed a handheld device for children supported with an app "Peppa GoWhere" to be controlled by mothers.
  • Led the user research, creating personas, detailed customer journey, arriving feature mapping and user flow, sitemap, user testing, and high fidelity prototype.
  • Did gorilla user testing for observing the users perform a task.
Technologies: Adobe InDesign, Figma, Adobe Photoshop, Adobe Illustrator, Sketch

Senior Experience Designer

2017 - 2019
Greenlam Laminates Pte Ltd
  • Led digital marketing throughout the APAC region (Philippines, Indonesia, Malaysia, Thailand).
  • Created physical mood boards, social media content, photography, collaborate with sales and marketing for digital brand positioning, coordinate & guide the different marketing teams in different countries.
  • Suggested changes to their existing website based on heuristic evaluation and coordinated with the IT team for implementation.
  • Handled collateral, design, and interior set up strategy and sourcing materials.
  • Managed numerous social media platforms, including Fb, Instagram, LinkedIn, Pinterest, and houzz in order to generate brand awareness and build experience, for all the office across APAC region.
Technologies: Wondershare, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator

Freelancer UX/ Graphic Design

2014 - 2019
Self Employed
  • Designed logos, websites, branding materials, and various social media content for multiple clients. The majority of this work was completed remotely and within the scheduled time.
  • Instituted particular (own) handmade herbal products brand by participating in various exhibitions.
  • Accomplished an extensive assortment of cross-media projects, including branding, illustrations and UI design for startups.
Technologies: Photography, Video Editing, InVision, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

UX/Graphic Designer

2014 - 2017
IIa Technologies Pte Ltd
  • Initiated and introduced the UX process of building a website and its interaction and creating an intuitive and immersive website as a team. Led the team by training and involving the whole team (novice to UX process) including the CEO through the right process (ideas, keywords, website concept, design, and core basics of the project). Collaborated with marketing and design agencies for user research for the US market.
  • Helped to reshape the "Pure Grown Diamond" website through the agile UX process–desktop research and defining proto personas.
  • Successfully delivered a minimalist yet interactive website for a luxury lifestyle brand while also giving it a luxury treatment through research, ideation, detailed design, and delivery with an emphasis on rapid prototyping, frequent validation with end-users and creatively approaching constraints. Followed the basic steps of strategy, scope, structure, skeleton, and surface design.
  • Led the branding and marketing for the brand’s physical store.
  • Created packaging design for the brand.
  • Coordinated with vendors.
  • Managed end-to-end brand awareness and external communications.
  • Created an impact by designing and testing data visualization.
Technologies: Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator

Interaction Designer Consultant

2013 - 2013
Niche Media Channel
  • Reviewed their website and provided design solutions to solve user needs and business challenges through user research, information architecture, interaction design, and prototyping.
  • Recreated landing page and signup process making it responsive to increase the no. of signups.
  • Designed mobile app and pitched it to the director and project team for execution.
Technologies: Balsamiq, Adobe Photoshop, Adobe Illustrator

UX Designer

2012 - 2012
  • Worked on internal forums for an eCommerce platform to improve the process and increase efficiency in solving user problems.
  • Headed user research and wireframing with competitive analysis, information architecture, user testing, and low fidelity wireframes.
  • Led head-to-toe UX efforts from user research, competitive analysis, user scenario study, Information Architecture, wireframes, visual, interaction, to user testing.
  • Encouraged and involved the entire office to take part in brainstorming sessions. Tagged along with delivery guys for my user research and field study, and conducted user interviews resulting in Internal forums for an eCommerce brand to fast process and increase efficiency in solving the user problems.
Technologies: Photography, Axure, Adobe Photoshop, Adobe Illustrator
2010 - 2012

Master's Degree in Information and Interface Design

National Institute of Design (NID) - India

2006 - 2010

Bachelor's Degree in Engineering in Information Technology



UX Transormed

Academy Xi


Adobe CC, Sketch, UX Tools, InVision, Figma, Adobe Experience Design (XD), Manufacturing, Balsamiq, Principle, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Photoshop CC, Balsamiq Mockups


iOS, Android, Axure

Industry Expertise

Real Estate


UX Design, Prototyping, Branding, Wireframing, Design Thinking, UX Research, UX Prototyping, Customer Journeys, User Personas, Graphics, Mobile UI, eCommerce, UI Design, Responsive Web Apps, Design Strategy, User-centered Design (UCD), Responsive UX Design, Mobile UX, Interaction Design (IxD), UX Sketching, Empathy Mapping, Value Proposition Canvas, Wondershare, Photography, Video Editing, Lead Generation, Web UX, WebApp, Ecosystem, Recommendation Systems, User Research, Personas, Team Management, Commercial Real Estate, Space Planning, Pricing Models, 3D Floor Plan Design, Mobile App UI, Validated User Research, Competitor Analysis & Profiling, Contextual Inquiry, Childcare, Location-aware Technology, Biometrics, EH&S, GPS, Ethnographic Studies, Ethnographic Interviews, Infographics, Social Engagement, Oncology & Cancer Treatment, Awareness Campaigns, Women's Health, Product Design, Digital Marketing, Agile UX, Web UI, Social Media Kits, Strategy, Illustration, Interactive UX, Luxury Industry, Digital Marketing Best Practices, Minimalism, Holistic UX Design, Design Tools, Buyer Personas, Web UX Design, eCommerce UX, Forums & Social Networking Portals, User Engagement, Information Architecture (IA), Forum Design, Customer Support, B2C, Consumer-facing Product Design, High-fidelity Prototypes, UI Branding, UX Strategy, Intuitive UX Design, Card Sorting, Marketing Strategy

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