Silvana Brandan Martinez
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since July 9, 2020
As a senior product designer with 8+ years of experience leading design initiatives for high-profile projects and organizations, Silvana has dedicated her career to designing user experiences that balance visual design with functionality. By working closely with product and engineering teams, she has addressed complex, open-ended challenges by translating them into practical, user-centered design solutions
Work Experience
Senior UX Designer
Toptal Clients
- Facilitated key partnerships with leading entities in the industry, resulting in enhanced product designs and improved user experience metrics.
- Adopted an exacting approach to design, ensuring even the minutest detail, from pixels to interactions, was optimized for superior user experience.
- Collaborated on branding initiatives to craft distinctive visual narratives, aligning them with the brand's essence and competitive positioning.
- Led the transformation of an inventory tool for a global food supplier, focusing on streamlining operations and expediting purchase processes.
- Adopted a forward-thinking design methodology, proactively identifying and addressing potential user experience challenges before implementation.
UI/UX Designer
Coto Cicsa
- Spearheaded the UX division, establishing the strategic direction for design solutions, analyzing data insights, and delivering both qualitative and quantitative evaluations.
- Directed UX and UI initiatives for Coto, Argentina's premier marketplace. Established a comprehensive design system, fostered team collaboration and communication, executed usability assessments, and consistently applied a user-centric approach.
- Evaluated various facets of the business by leveraging business insights, comprehending key metrics, and transforming organizational goals and objectives into digital user experiences.
- Collaborated with a team of developers to architect and craft in-house systems and applications, utilizing Ionic frameworks and Zeplin tools.
- Oversaw user research and conceptualized user personas, narratives, and storyboards. Crafted innovative design concepts, formulated user flows, and advanced from wireframes to the final UI execution.
Freelance
An Online Freelance Agency
- Executed the redesign of numerous global eCommerce platforms for diverse clients.
- Oversaw the conceptualization, design, and development of front-end interfaces, ensuring responsive and intuitive user experiences. Leveraging methodologies, I played a crucial role in enhancing user engagement and satisfaction across all platforms.
- Planned and executed user research and competitive analysis. Employed methodologies for user insights and transitioned seamlessly from wireframing to prototyping to ensure optimal design outcomes.
- Maintained direct contact with clients, planned and designed platforms, met customer needs and expectations through business strategies, and used design thinking and a user-centered approach to develop user flows and analysis.
- Established continuous communication with clients while strategizing and architecting platform designs. Aligned customer requirements with business strategies, employing a design-thinking methodology.
- Prioritized a user-centric approach in developing user flows and conducting comprehensive analyses.
UI Designer
Motif Media
- Spearheaded the design and development of the Mofif website collaboratively; crafted and finalized a design system that optimized the user experience, ensuring a harmonious blend of design, functionality, and multimedia content.
- Redesigned the company logo that was successfully implemented in videos and digital advertising.
- Designed the company's visual identity. The updated design was effectively incorporated into video content and digital advertising initiatives, enhancing our brand's consistent and strong presence across all digital platforms.
- Collaborated closely with the development team, integrating Agile methodologies to streamline processes and optimize productivity. This approach ensures a user-friendly interface and enhances the overall user experience.
Designer
Salvador San
- Undertook a comprehensive redesign of the company's website interface, emphasizing understanding and integrating customer preferences. This process was closely aligned with our overarching business objectives.
- Worked hand-in-hand with the development team, ensuring that the design vision was accurately translated into the final product. This collaboration bridged the gap between aesthetics and functionality.
- Crafted a comprehensive brand identity guide, serving as the foundational blueprint for developing the eCommerce app. This guide ensured consistent visual and functional elements.
- Conducted an in-depth exploration of emerging technologies and Agile methodologies, aiming to keep our processes at the forefront of industry standards.
Education
Bachelor's Degree in Graphic Design
UBA University - Buenos Aires, Argentina
Certifications
UI Certified, Interaction Designer
Interaction Design Foundation
UI Certified, Mobile Apps Development
UX Certified, Design Thinking
Interaction Design Foundation
Skills
Tools
Sketch, Marvel, InVision, Zeplin, Figma, Adobe Experience Design (XD), Adobe Illustrator, Help+Manual, Sketch 3
Languages
HTML, CSS4, CSS
Platforms
Adobe Suite, Visual Studio Code (VS Code), WordPress
Industry Expertise
Creative Tech
Other
Mobile App Design, User Interface (UI), Product Design, Responsive UI, iOS UI Design, UX Design, UI Design, UX Research, UI Research, Wireframing, Front-end, Illustration, Usability, Web Usability, Branding, Graphic Design, Web Design, Bootstrap, Visual Identity, Mobile UI Design, eCommerce, Performance Management, Visual Design, WordPress Design, Data Visualization, Dashboard Design, Web Applications, User-centered Design (UCD), Ratings, User Intent Scoring, Web App Design, Dashboards, Interaction Design (IxD), Web App UX, Responsive Web Design (RWD), Enterprise SaaS, User Research, Prototyping, App UI, Design Systems, B2B, User Journeys, Software as a Service (SaaS), Design Sprints, Content Management Systems (CMS), User Experience (UX), Ionic, Style Guides, Job Applications, Mobile Design, User Flows, Web App UI, User Testing, Design Thinking, Technical Letters, Lettering, Design, Mobile eCommerce, Responsive Design, Enterprise, SaaS, Usability Testing, SaaS Design, Design Workshops
Experience
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