Silvia Alexandra Petcu, Designer in London, United Kingdom
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Silvia Alexandra Petcu

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
September 11, 2019

Silvia is a dynamic and results-oriented lead product designer with a demonstrated history of guiding design teams to deliver outstanding products. She blends extensive research proficiency and strong leadership skills to foster innovation and drive excellence in product design. Silvia is eager to apply her expertise to enhance the success of a progressive organization, leveraging a pragmatic approach and a commitment to human-centered design principles to inform strategic business decisions.


Work Experience

UX Designer

2018 - PRESENT
  • Redesigned the company intranet.
  • Simplified and improved the ecosystem of internal tools.
  • Redesigned the onboarding experience (both online and offline touchpoints).
  • Organized and facilitated workshops.
  • Built a design system for all the internal tools.
Technologies: InVision, Sketch

UX Designer

2018 - 2018
  • Participated in the pre-sales process.
  • Aided the Opportunity team to better identify each customer need.
  • Ran fast prototyping of personalization ideas to present to clients.
Technologies: Marvel, Adobe Photoshop

UX Designer

2017 - 2018
UXProject Agency
  • Designed a customizer tool for a luxury kitchen online business.
  • Designed an internal tool for the Mondelez group to better visualize sales data analytics.
  • Completed support for a digital transformation project for E.ON to launch go-to-market products as heat as a service and charging stations for electric cars.
  • Facilitated UX training for interested people.
  • Developed industry best practice as one of the few UX-dedicated agencies in the country.
Technologies: InVision, Sketch

Senior Graphic Designer

2009 - 2017
  • Involved in branding projects for various small businesses.
  • Produced key visuals.
  • Designed print materials such as brochures, banners, and flyers.
  • Designed website themes.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2011 - 2013

Master's Degree in Spatial and Regional Planning

Ion Mincu University - Bucharest, Romania

2007 - 2011

Bachelor's Degree in Architecture and Urban Planning

Ion Mincu University - Bucharest, Romania


UX management

Interaction Design Foundation


Human Computer Interaction

Interaction Design Foundation


Nielsan and Norman Group UX Certificate

NN Group


Sketch, InVision, Adobe Photoshop, Marvel, Adobe Illustrator, Adobe InDesign, Figma


Web, Mobile, Desktop

Industry Expertise

Luxury Goods, Marketing, Insurance, Human Resources (HR), Fashion, Fashion & Beauty


User Testing, User Research, User Onboarding, Workshop Facilitation, Design Sprints, Design Thinking, Human Capital Management, Ethnographic Studies, Service Design, Graphic Design, Data Visualization, HR Tools, Service Blueprints, Enterprise SaaS, Enterprise Resource Planning (ERP), eCommerce, Digital Transformation, Agile UX, Energy, Utilities, Electric Cars, Business Model Canvas, Design Workshops, Agile, Agile Sprints, UX Design, UI Design, Design Systems, Wireframing, eCommerce Design, Furniture Design, Customization, Interior Design, Web Presentation, Commerce, Checkout, Intranets, Mobile Intranet, Internal Systems, Information Architecture (IA), Remote User Testing, Workshops, Internal Apps, Card Sorting, Tree Testing, Information Design, Content Strategy, Content Creation, Mobile Design, Workflow, Document Databases, Digital Filters, Personas, Prototyping, Dashboards, Charts, Graphs, Campaign Design, Email Campaigns, Digital Campaigns, Newsletters, Key Performance Indicators (KPIs), Tablet Design, Employee Engagement, Mobile UI, Rewards, Mobile UX Design, Human-centered Design (HCD), Human Resource Management Systems (HRMS), Gamification, Notification Center, Profile Design, User Profiles, Shift Planning

Collaboration That Works

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