Simon has more than 11 years experience in the creative industry. He became an integral part of agencies such as MC Saatchi, VML, and Ogilvy—where he led various creative teams. He has worked with the world's largest brands and transformed emerging brands into competitive entities. His focus is interactive and experience design. He is constantly pursuing meaningful storytelling through design that makes a difference in people's lives.
Acted as the interactive art director and owner of a small creative business servicing various clients: Smirnoff, MWEB, Old Mutual, Distell, Yardley, Heineken as well as smaller startup brands.
Managed my responsibilities: digital design, UX/UI, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, and motion storyboarding.
Expanded my client list through proactive pitch work. Came to appreciate working with smaller brands such as Pierre Cronje, RecoMed, Axiam Capital, and others.
Fostered better and more personal relationships with clients—gaining a much better understanding of their brand identities.
Technologies: Adobe After Effects, Adobe InDesign, Axure, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
Lead Creative and Product Manager
2017 - 2019
CoinCentral (via Toptal)
Designed and conceptualised the CoinCentral identity for print and digital.
Designed multiple brand product identities.
Designed various infographics supporting brand products and blog content.
Joined Toptal Projects to design and strategise a complete CoinCentral web experience for web and mobile. Responsibilities included: strategy and planning, UX, UI Design, Web and Mobile, user testing and prototyping.
Designed their subscription bases SaaS product, The Crypto Lab. Responsibilities included: strategy and planning, UX, UI Design, Web and Mobile, user testing and prototyping.
Designed a host of social media and digital advertising campaigns for the brand's launch and multiple product launches.
Worked on multiple core product components; infographics, interactive PDFs, interactive currency exchange, mailers, blog etc.
Worked on various Product Sales pages with the aim to increase new member acquisitions and current member conversion rates.
Designed an informative, engaging and always-up-to-date crypto portfolio web/mobile guide using infographics as a guide for the aesthetics.