Simon Moolman, Designer in Haarlem, Netherlands
Simon Moolman

Designer in Haarlem, Netherlands

Member since January 24, 2017
Simon has more than 12 years of experience in the creative industry. He became an integral part of agencies, such as MC Saatchi, VML, and Ogilvy—where he led various creative teams. He has worked with the world's largest brands and transformed emerging brands into competitive entities. His focus is interactive and experience design. Simon constantly pursues meaningful storytelling through design that makes a difference in people's lives.
Simon is now available for hire


Digital Design


  • Senior Interactive Designer | Owner

    2015 - PRESENT
    Independent Work
    • Acted as the interactive art director and owner of a small creative business, servicing various clients: Smirnoff, MWEB, Old Mutual, Distell, Yardley, Heineken, and smaller startup brands.
    • Managed my responsibilities: digital design, UI/UX, interaction design, experiential design, activations, strategy, ideation, print design, sound and motion design, and motion storyboarding.
    • Expanded the client list through proactive pitch work. Came to appreciate working with smaller brands, such as Pierre Cronje, RecoMed, Axiom Capital, and others.
    • Fostered stronger and more personal relationships with clients—better understanding their brand identities.
    Technologies: Adobe After Effects, Adobe InDesign, Axure, InVision, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
  • Lead Creative | Product Manager

    2017 - 2019
    • Designed and conceptualized the CoinCentral identity for print and digital.
    • Designed multiple brand product identities, focussing on user acquisition.
    • Designed various infographics, supporting brand products and blog content.
    • Joined Toptal projects to design and strategize a complete CoinCentral web experience for the web and mobile. Responsibilities included: strategy and planning, UX, UI design, web and mobile, user testing, and prototyping.
    • Designed their subscription bases SaaS product, The Crypto Lab. Responsibilities included: strategy and planning, UX, UI design, web and mobile, user testing, and prototyping.
    • Designed a host of social media and digital advertising campaigns for the brand's launch and multiple product launches.
    • Worked on multiple core product components; infographics, interactive PDFs, interactive currency exchange, mailers, blog, etc.
    • Worked on various product sales pages to increase new member acquisitions and current member conversion rates.
    • Designed an informative, engaging, and always up-to-date crypto portfolio web/mobile guide, using infographics as a guide for aesthetics.
    Technologies: Adobe Experience Design (XD), Zeplin, InVision, Adobe Illustrator, Adobe Photoshop


  • Bachelor's Degree with Honors in Information Design
    2005 - 2009
    University of Pretoria - Pretoria, South Africa



Haarlem, Netherlands

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