Simon has more than 11 years experience in the creative industry. He became an integral part of agencies such as MC Saatchi, VML, and Ogilvy—where he led various creative teams. He has worked with the world's largest brands and transformed emerging brands into competitive entities. His focus is interactive and experience design. He is constantly pursuing meaningful storytelling through design that makes a difference in people's lives.
Designed and conceptualised the CoinCentral identity for print and digital.
Designed multiple brand product identities.
Designed various infographics supporting brand products and blog content.
Joined Toptal Projects to design and strategise a complete CoinCentral web experience for web and mobile. Responsibilities included: strategy and planning, UX, UI Design, Web and Mobile, user testing and prototyping.
Designed their subscription bases SaaS product, The Crypto Lab. Responsibilities included: strategy and planning, UX, UI Design, Web and Mobile, user testing and prototyping.
Designed a host of social media and digital advertising campaigns for the brand's launch and multiple product launches.
Worked on multiple core product components; infographics, interactive PDFs, interactive currency exchange, mailers, blog etc.
Worked on various Product Sales pages with the aim to increase new member acquisitions and current member conversion rates.
Designed an informative, engaging and always-up-to-date crypto portfolio web/mobile guide using infographics as a guide for the aesthetics.