Bruno Santiago
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since December 27, 2017
Bruno is an award-winning design-oriented product strategist with a passion for digital transformation challenges. Over the past 30 years, he has gained experience in the following industries: fintech, travel, automotive, fast-moving consumer goods (FMCG), and fashion. Bruno has both been part of and led creative teams for top agencies (Wunderman, JWT, Isobar) serving global clients (such as Microsoft, Unilever, Mars, and Sony).
Experience
- UI Design - 20 years
- UX Design - 20 years
- Creative Strategy - 20 years
- Branding - 20 years
- Creative Direction - 20 years
- Digital Creative Direction - 20 years
- Product Design - 12 years
- Business Strategy - 12 years
Portfolio
Work Experience
Chief Innovation Officer | Chief Marketing Officer
Neojets
- Hired and assembled the operations, product, marketing, and technology team.
- Led product design and innovation, adapting the business through various pivots.
- Raised $1,500,000 in funding from angel investors and industry stakeholders.
- Maintained ongoing communication with investors and stakeholders.
Executive and Digital Director
Wavez
- Founded and exited Wavez, merged with Fermento, and later by Fields 360.
- Won over $40 million in new accounts across multiple disciplines (digital and live marketing).
- Led the digital creative team with over 50 creatives, producers, and strategists.
- Grew the agency to become one of the top digital shops in Brazil's midwest.
Creative Director
Monumenta
- Won $20 million in digital accounts in less than one year.
- Developed one of Brazil's largest bank's live marketing efforts during the 2010 World Cup.
- Built internal communication platforms for one of the largest loyalty platforms in the country.
Creative Director
Wunderman
- Won and managed Mars, Unilever, and Microsoft accounts.
- Helped the team generate over $200 million in billables across the years.
- Hired and managed art directors and copywriters who are currently among the most awarded creatives in the world.
Art Director
JWT
- Pitched new accounts for the agency (HSBC, CapitaLand, and Ritz Carlton).
- Brought a digital perspective to a traditional (then) agency model.
- Developed digital processes to blend with traditional ATL strategies.
Education
Bachelor's Degree in Communication, General
Universidad del Sagrado Corazón - San Juan, Puerto Rico
Bachelor's Degree in Public Relations
State University of Londrina - Londrina, Brazil
Skills
Tools
Apple Keynote, Adobe Creative Suite
Industry Expertise
Banking & Finance, Marketing, Travel & Leisure, Health, Real Estate, Education, Music
Platforms
Figma
Other
Branding, Business Aviation, Marketing Strategy, UX Strategy, Fintech, Creative Direction, Creative Strategy, UI Design, Business Strategy, UX Design, Live Marketing, Product Design, Digital Creative Direction, Design Direction, MVP Design, User Experience (UX), User Interface (UI), Brand Books, Brand Strategy, Mentorship, UX Research, Apps, Global Distribution Systems (GDS), Aviation, Booking Systems, Two-sided Marketplaces, Marketplaces, Business, Gamification, Wellness, Communication, Design Leadership, Social Media, Design Sprints, Electronic Documents, E-signatures, Residential Real Estate, Brokers, Mortgages, Property Listings, Property Valuation, Property Management System Integrations, Multi-sided Marketplaces, Educational Portals, Music Platforms, Music Composition, Public Relations (PR)
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