Stacy Lorraine Prendeville
Verified Expert in Design
UX Researcher and Designer
Barcelona, Spain
Toptal member since February 24, 2020
Stacy has over 20 years of experience designing for digital. She specializes in UX research and product design, translating needs into meaningful, user-friendly products. She has a proven track record working with organizations such as the European Commission, fintechs, startups, and NGOs. Stacy communicates well and advocates for the whole creative process, from workshops to the direct translation of creative concepts into UX deliverables.
Portfolio
Poverty Stoplight Web Platform
Onboarding | Sign-up Flow
Work Experience
Senior Service Designer
World Food Programme
- Managed the overall service design process, working with data and qualitative insights through collaboration with field staff, managers, and users to design services, solutions, and strategic propositions.
- Defined, in close collaboration with the key stakeholders, how services need to be orchestrated across multiple touchpoints to become more effective and communicate it through visual artifacts such as journey mapping, blueprints, and wireframes.
- Analyzed and investigated digitization, digitalization, and automation opportunities, as well as the feasibility of data acquisition and integration among systems;
- Contributed to developing the cultural conditions to design user-centered processes or products and services in close collaboration with the federated network of BPM, UX, and service experience design professionals across the organization.
Product Designer | User Experience Researcher
Poverty Stoplight
- Led, hired, and managed a small product team spanning Europe and Latin America.
- Served as the product designer for an Android mobile application for data gathering and corresponding web platform detailing analytics and data.
- Carried out UX research in the field both within small community initiatives and large organizations and NGOs.
- Provided creative direction for the improved brand of the product.
- Led discovery sessions, design thinking, and user empathy workshops.
- Created client product roadmap sessions and a collaborative two-way process at an international level.
- Ran accessibility tests with blind users and provided recommendations for an accessible app.
UX Researcher and Designer
Dynatrace
- Designed product interactions in varying fidelities, sketches, wireframes, mockups, and prototypes.
- Led extensive usability testing—both moderated and non-moderated on new feature releases.
- Created concept and strategy designs for analytical dashboards related to user data.
- Researched client needs regarding data visualizations.
- Worked within a large multinational UX team in an agile methodology with Scrum and Jira as the taskboard.
UX Researcher and Designer
Qumram
- Led UX research in the fintech and compliance sector within Europe and the USA for this award-winning startup.
- Created detailed user personas and scenarios evolving to the creation of sitemaps, user flows, and wireframes.
- Ran user empathy-based workshops with the product team and placed UX at the core of development.
- Led heuristic software and company evaluation as part of the discovery process.
- Led quantitative research that fed directly into new features and client retention.
- Created the UI design system for the SaaS platform.
- Delivered extensive designs for dashboard analytics on large data sets of session replay recordings.
Design and UX
Freelancer
- Worked for several top agencies creating websites, CD-ROMs, and a digital short for the BBC.
- Implemented an adult digital learning scheme in communities throughout the UK.
- Served as the lead documenter for the UK government Pathfinder Community Cohesion Programme.
Creative and UX Lead
PAU Education
- Developed the information architecture and content strategy for communication campaigns in the fields of education, training, languages, and culture.
- Liaised closely with stakeholders, project managers, engineers, and designers to refine and transform user needs into user interfaces.
- Created compelling interfaces, using user-centered and design techniques, including interviews, storyboards, prototypes, and design specifications.
- Designed innovative websites for PAU Education’s international campaigns including Open Education Europa, European Space Agency, afriCAN Climate, and the Digital Agenda for Europe.
- Conducted usability testing to ensure all designs reflected usability best practices before coding began.
Head Lecturer of Web Design
Marbella Design Academy
- Designed and wrote for the course curriculum for university-level graphic and web design courses.
- Lectured on internet technologies and methodologies to groups of international students of all ages.
- Ran courses related to web design, design, history of graphic design, and content management systems.
Head of Web Design
Andalucia Web Solutions
- Provided team leadership, client liaison, sales, project management, budgeting, information architecture, design, and development.
- Designed information architecture, interface, and functionality for projects.
- Created and implemented training manuals, user documentation, and SEO strategy.
Education
Master's Degree in Psychology
Liverpool John Moores University - Liverpool, UK
Postgraduate Certificate in Education
The Nottingham University - Nottingham, England
Higher National Diploma in Multimedia
South Nottingham College - Nottingham, England
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance
Skills
Tools
InVision, UX Tools, Sketch, Adobe, Balsamiq, Trello, MURAL, Miro, Jira
Platforms
Android, Axure, Drupal, WordPress, Mobile, iOS, Figma
Other
UX Flows, UX Research, User Interviews, User Roles, User Interface (UI), User Research, Wireframing, Sitemaps, User Flows, Dashboards, Dashboard Design, Design Sprints, Workshops, User Workshops, Qualitative Research, Product Design, UX Design, Leadership, Prototyping, Analytical Dashboards, Design Thinking, User-centered Design (UCD), User Experience (UX), Intuitive UX Design, Ideation Workshops, Workshop Facilitation, Discovery Workshops, Quantitative User Research, Data Analysis, Google Design Sprints, UI Design, Mobile Design, Accessible Design, Agile Leadership, Pen & Paper, Forms, App UX, Usability Testing, A/B Testing, UX Workshops, Material Design, Non-governmental Organizations (NGOs), Quantitative Research, Personas, Use Cases, Fintech, Finance, Compliance, Card Sorting, Mind Maps, SaaS, Collaboration, Data Analytics, Startups, UI Design Standards & Best Practices, User Personas, Analytics, Data Visualization, B2B, Global, Data-informed Visual Design, Software, Gamification, Creative Methods, Educational Platform Design, Educational Games, Minimum Viable Product (MVP), Design, React Native, Storytelling, Product Roadmaps, Product Ownership, Accessibility, UX Branding, Usability, SaaS Design, UX Specifications, Responsive UI, Psychology, Multimedia, User Onboarding, Strategy, User Journeys, Product Discovery, Service Blueprints, Teaching, Service Design, Cross-functional Design, Human-centered Design (HCD), Certified Scrum Product Owner (CSPO)
Experience
- User Interface (UI) - 20 years
- Wireframing - 14 years
- Sitemaps - 14 years
- Qualitative Research - 10 years
- Quantitative User Research - 10 years
- User Research - 10 years
- User Flows - 10 years
- Ideation Workshops - 8 years
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