2019 - 2021
Betcha Sports, Inc.
- Revamped the user experience, designed new features, and rebranded their product.
- Established a scalable design system that covers Android and iOS apps, the Betcha website, emails, presentations, social media, and other collateral.
- Collaborated with a brand designer to develop a new brand identity and with an illustrator to create a toolbox with brand graphics.
Technologies: ProtoPie, Zeplin, Trello, Adobe Creative Suite, InVision, Sketch, Figma, Innovative UX, Product Design, User Interface (UI), Mobile UI, UI Design, UX Design, Mobile UI Design, User Experience (UX), Web Design
2018 - 2019
Stellar Development Foundation
- Led the design of StellarX, a first-of-a-kind, distributed token exchange powered by the Stellar blockchain. My tasks included design research, UX and UI design, and prototyping.
- Worked as part of a five-person engineering team based in Brooklyn and California that created StellarX as a React Native app from the ground up.
- Oversaw the Stellar rebrand process by the brand agency, Kurppa Hosk.
Technologies: GitHub, Abstracts, InVision, Adobe Creative Suite, Slack, Sketch, Figma, Typefaces, UX Branding, Branding, Innovative UX, Product Design, User Interface (UI), Mobile UI, Dashboard Design, UI Design, UX Design, Mobile UI Design, User Experience (UX), Web Design
2016 - 2018
- Led a team of designers, engineers, and data scientists to innovate and improve a business-critical aspect of the Kickstarter platform: the creator experience.
- Aligned on the product vision and strategy with our leadership team and CEO, defined KPIs and metrics with our data team, and then led a team of developers and designers to build features that achieved those goals.
- Led user research, UX and UI design, and prototyping new ways for creators to succeed on our platform. I conducted in-person user interviews and surveys with Kickstarter creators and performed weekly data analysis.
- Played a key role in growing Kickstarter, one of the first crowd-funding websites where over 10 million people from every continent have backed a Kickstarter project.
Technologies: Trello, GitHub, InVision, Adobe Creative Suite, Slack, Sketch, Abstracts, Innovative UX, Product Design, User Interface (UI), UI Design, UX Design, Mobile UI Design, User Experience (UX), Web Design
Director of User Experience Design
2010 - 2016
- Ensured consistent, best-in-class UX and design deliveries in all projects and shipped products as the director of user experience design and a key leadership team member.
- Led project teams through design sprints, including strategy and vision workshops, user research, stakeholder interviews, competitive audits, content strategy, design research, and design exploration phases.
- Maintained and grew relationships with key clients: Google, Spotify, Microsoft, Sony, and Twitter.
- Oversaw flagship projects for Spotify, such as Year in Music 2015, Found Them First, and Taste Rewind.
Technologies: Trello, GitHub, InVision, Adobe Creative Suite, Slack, Sketch, Innovative UX, Mobile UI, Adobe CS6, Wireframing, UI Design, UX Design, Project Management, Mobile UI Design, User Experience (UX), Web Design