TJ Singh, Designer in Dubai, United Arab Emirates
TJ Singh

Designer in Dubai, United Arab Emirates

Member since July 5, 2021
TJ is a UX/UI designer with 12+ years of industry experience and in-depth design background. He focuses on research-driven principles to drive innovation while also balancing the needs of his team's vision for success. He has a keen eye for detail and takes great pride in creating simple solutions that surprise and delight users without neglecting complex technical dependencies, all from within a framework driven by business objectives!
TJ is now available for hire


Digital Design


  • Design Lead

    2021 - PRESENT
    • Worked with product managers to estimate features and project managers to deliver features by project deadlines.
    • Identified user needs and created detailed UI design solutions that improved efficiency.
    • Designed and documented interface components for the GrailPay platform, including payment logic/flows, logos, and icons. Developed a new design system to simplify the way the brand was managed.
    • Involved in strategic product planning. Managed design projects from concept to completion.
    • Identified ways to strengthen brand identity and consistency across various media.
    • Reorganized brand identity systems, including logos, typography, and color palette.
    • Implemented a refined logo system that enhanced brand recognition.
    Technologies: Branding, Redesign, UX, UI, Shopify API, Magento, User Flows, User Journeys, Design Libraries, Design Systems, Visual Design, Dashboards, Dashboard Design, Responsive Web Apps, Responsive Design, Payment APIs, eCommerce UX, eCommerce UI, Online Payments, SaaS, Software as a Service (SaaS)
  • Manager of User Experience and Design

    2017 - 2021
    • Increased monthly conversion by 98.9% for du home plans by optimizing page layout, plan card design, and simplifying the location selection process.
    • Improved accuracy in the address provided by customers to 99.5%. It also increased 35% in orders placed for non-du zones and improved the dropoffs to the next page by 7%.
    • Designed and tested a tool that recommends the optimal plan for users in their home plan journeys. The objective was to assess the desirability and usability of this tool before shipping it to production. It scored 82.5 (excellent) on the test.
    • Created an eCommerce experience and design for the du prepaid portfolio that achieved an excellent SUS score of 83.8 in qualitative user testing. Post-launch saw an increase in conversion rates from 0.42% to 31% and a lower bounce rate.
    • Led initiatives to define email design systems and guidelines applying the mobile-first approach. Compared to 2019, in 2020, we saw a 26% increase in unique open rate, a 167% increase in unique clicks, and a 700% increase in revenue.
    • Created universal and federated libraries in Sketch for du's design system to support our teams of designers and developers across our company in creating best-in-class digital products and experiences.
    • Drove successful launch of 50+ device launches, including big ones like Apple and Samsung, by creating digital assets in time and on-brand that complying with partner's guidelines. Helped du to be named "Fastest partner to launch Apple products."
    • Collaborated with the PO on the creation of the region's first telco brand store on Amazon. The project was stalled when the agency delivered subpar work, so we created new designs from scratch for a successful launch.
    • Influenced design team members to lean on data more than ever. Even in design critique sessions that are normally designer-focused forums, designers were not hesitant to open up dashboards and engage.
    Technologies: Sketch, Adobe Photoshop, Adobe Illustrator, Adobe Experience Design (XD), InVision, Miro, Craft Manager, Lookback, Rapid Prototyping, Wireframing, UX Design, UI Design, Dashboards, App UI, App UX


  • Bachelor's Degree in Multimedia and Design
    2014 - 2016
    Himalayan University - Itanagar, India
  • Diploma in Graphics and Animation
    2004 - 2005
    MAAC - India


  • Digital Transformation for Leaders: The ROI of Digital Transformation
    APRIL 2021 - PRESENT
  • Leadership Sins
    APRIL 2021 - PRESENT
  • Professional Scrum Product Owner I



Dubai, United Arab Emirates

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