Owner and Creative Director
2019 - PRESENT
Happy Awesome Studios
- Designed a website for students and parents to receive financial aid info, grants, and scholarships. Did UI design, Figma prototyping, and UX wireframes.
- Edited over a year's worth of vlogs for a major trade-show company. Also created digitally animated signage for Las Vegas events.
- Produced and edited over 100 videos, including entertainment, corporate finance, marketing, travel, and product videos.
- Produced dozens of social media campaigns using motion graphics, text, and video.
- Designed promotional materials, branding collateral, and device UI, using Figma for a medical hardware company. Also designed and built their website using Webflow.
- Finished the UX design for a national seminar provider who needed to upgrade their marketing and eCommerce websites.
- Developed character illustrations and branded motion graphics and visual designs for company website and client projects.
Technologies: Figma, Adobe After Effects Design, Adobe Creative Suite Design, Photoshop, Adobe Illustrator, Webflow Design, UX Design, Branding, Illustration, Photoshop, Adobe After Effects Design, Digital Illustration, Wireframing, User Stories, Dashboard Design, Rapid Prototyping, User Flow Design, UX Design, Design Leadership, Edtech Design, Web App Design, Mobile App Design, Responsive Web Design, UI Design, UX Design, UX Wireframes, UX Design, Product Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Print Design, Presentation Design, UI Design, Leadership, UX Design, Web UX Design, User Research, Layout, UI Design, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, WordPress Design, Visual Design, Landing Page Design, PPC Advertising, B2B Design, B2C, Dashboard, UX Design, Mobile App Design, Mobile App Design, Mobile App, Strategic Design, Social Networks, Style Guides, Customer Journeys, Mobile App Design, Design Systems, Interaction Design (IxD), Landing Pages, Web Design, SEO, Web Marketing, Marketing Design, Web Portals, Agile Development, Graphic Design, Mobile App, Collateral Design, Startup Development, Brand Design, 3D, UI Design, Art Direction, Mobile-first Design, Business Intelligence Development, Design Strategy, Mobile Apps, Responsive Design, UX Design, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, Android Design, UI Design, Animated Prototypes, Social Media Design, Digital Marketing, Advertising Management, UX Design, UI Design, UI Design, Presentations, Training & Training Content Development, Teaching, Communication Design, School, Video Design, Multimedia, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, CRO, Web Design, Learning Management Systems (LMS), User Management, User Roles, Checkout, Ideation, Layout Design, Videos, Brand Design, Responsive Web Development, User Validation Testing, Corporate Videos, Content Creation, Social Media Design, Video Production, Social, Banner Ads, Banner Design, Photo Editors, Finance, Animated Interactions, Web Design, E-commerce UX Design, E-commerce Development, Direct to Consumer (D2C), Analytics Development, Web App Testing, Google Analytics, User Psychology, Data Science, Workflow, Shopify, Website Audits, Heuristics, UI Design, Heuristic Analysis, UX Design, Prototype Design, App UI, Design Consultation, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, Proof of Concept (POC), AI Design, Digital Art, Portraits, AI Design, Mosaic, Material UI, System Design, Usertesting.com, Children's Illustration, Children's Book Illustration, Printing Materials, SaaS Design, Graphic Design, Graphic Design, UX Leadership, Native Mobile Apps, Adobe Experience Manager (AEM), Packaging, Design, Media, Healthcare App Design, UX Design, Professional Services, Design Thinking, Design Reviews, UX Design, Generative Artificial Intelligence (GenAI), UX Writing, Wallpapers, Conversational AI, Meta Ads, Social Media Advertising, Mobile UI Design, Mobile UX Design, Influencer Marketing, YouTube Marketing, Celebrities & Influencers, YouTube Marketing, Web App Design, SaaS Design, Product Videos, Video Post-production, Product Launch Strategy, Webflow CMS, Website Builders, Website Optimization, Books, Adobe Creative Suite Design, Mobile App Design
Cartoon Illustration Designer
2023 - 2023
Vertical Recordings LLC
- Illustrated cartoon characters based on strategy conversations with the client.
- Produced vector assets as layered Photoshop files.
- Evolved the illustrations through multiple rounds of iteration based on new needs and formats.
Technologies: Graphic Design, Cartoons, Cartoon Illustration, Digital Illustration, Cartoon Character Design, Character Illustration, Character Design, Visual Design, Graphic Design, Graphic Design, Marketing Design, Design, Social Media Advertising, YouTube Marketing, Website Optimization, Books, Adobe Creative Suite Design
UX/UI/Product Generalist Designer for Marketplace (B2B and B2C)
2022 - 2022
Angi.com - Main
- Redesigned dozens of transactional emails to adhere to the Angi Design System and to improve conversion. Each design was A/B tested before being fully released. Each of my designs increased the effectiveness and was then adopted as the new designs.
- Updated transactional flows in the Angi for Pros apps. These apps are used by home contractors when getting paid for remodeling projects. Integrated Stripe for ID verification, reduced screens and form length, and updated branding for multiple apps.
- Produced UI designs and UX flows and created marketing materials and presentations as a generalist designer. Before my arrival, the payments team did not have a cohesive set of materials. I generated reusable collateral.
Technologies: Figma, Android Design, iOS Design, Web Design, Marketplace Design, Email Template Design, Visual Design, Product Design, UX Design, UI Design, B2B Design, B2C, Marketplace Design, Marketplace Platforms, Email Campaigns, Email Marketing, Graphic Design, Video Editing, Presentations, Photoshop, Adobe After Effects Design, Adobe Creative Suite Design, Wireframing, User Stories, Dashboard Design, Rapid Prototyping, User Flow Design, UX Design, Web App Design, Mobile App Design, Responsive Web Design, UI Design, UX Design, UX Wireframes, UX Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, Prototyping, User Testing, Print Design, Presentation Design, UX Design, Web UX Design, User Research, Layout, UI Design, Adobe Creative Suite Design, WordPress Design, Landing Page Design, PPC Advertising, Dashboard, UX Design, Mobile App Design, Mobile App Design, Mobile App, Strategic Design, Social Networks, Style Guides, Customer Journeys, Mobile App Design, Design Systems, Adobe After Effects Design, Motion Design, Interaction Design (IxD), Landing Pages, Web Design, Web Marketing, Marketing Design, Web Portals, Agile Development, UX Design, Graphic Design, Mobile App, Collateral Design, Brand Design, UI Design, Art Direction, Mobile-first Design, Business Intelligence Development, Design Strategy, Mobile Apps, Responsive Design, UX Design, Financial Records, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS Design, UI Design, Animated Prototypes, White Papers, Social Media Design, Marketing Collateral Development, Digital Marketing, Ad Design, Advertising Management, UX Design, Progressive Web Applications (PWAs), UI Design, UI Design, Training & Training Content Development, Communication Design, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, CRO, Web Design, User Management, User Roles, Checkout, Component Libraries, Ideation, Layout Design, Design Workshops, Brand Design, Kanban Project Management, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Development, User Validation Testing, Social Media Design, Social, Banner Design, Photo Editors, Finance, Interactive UI, Animated Interactions, Web Design, E-commerce Development, B2B2C, Business to Business to Consumer (B2B2C), Analytics Development, Web App Testing, Google Analytics, User Psychology, Data Science, E-commerce UX Design, Workflow, Website Audits, Heuristics, UI Design, Heuristic Analysis, UX Design, Prototype Design, App UI, Design Consultation, Proof of Concept (POC), Digital Art, Portraits, Material UI, System Design, Usertesting.com, Printing Materials, SaaS Design, Graphic Design, Graphic Design, UX Leadership, Native Mobile Apps, Marketing Design, Packaging, Design, UX Design, Professional Services, Design Thinking, Design Reviews, UX Design, UX Writing, Meta Ads, Social Media Advertising, Mobile UI Design, Mobile UX Design, Web App Design, Product Launch Strategy, Webflow CMS, Website Builders, Website Optimization, Adobe Creative Suite Design, Mobile App Design
Lead Instructor
2017 - 2021
General Assembly
- Taught User Experience Design Immersive course to various cohorts of about 30 students each time. The classes lasted eight hours, five days a week, for three months.
- Acted as a subject-matter expert (SME) for graduating students who were almost ready to bring their portfolio out into the world.
- Conducted teaching part-time classes in UX design synchronously via a remote classroom.
- Taught a class on digital product management, basically how to turn an idea into a product.
- Led moderated panel discussions on UX and visual design topics for live and remote audiences.
Technologies: Figma, Sketch, Adobe XD Design, Adobe Creative Suite Design, InVision, UX Design, Illustration, Photoshop, Adobe After Effects Design, Adobe Creative Suite Design, Wireframing, User Stories, Dashboard Design, Rapid Prototyping, User Flow Design, UX Design, Design Leadership, Edtech Design, Web App Design, Mobile App Design, Responsive Web Design, UI Design, UX Design, UX Wireframes, UX Design, Product Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Presentation Design, UI Design, Leadership, UX Research, UX Design, Web UX Design, SaaS Design, User Research, Layout, UI Design, Adobe Creative Suite Design, Web Design, WordPress Design, Visual Design, PPC Advertising, B2B Design, B2C, Data Science, Dashboard, Android Design, UX Design, Mobile App Design, Mobile App Design, Mobile App, Strategic Design, Social Networks, Style Guides, Customer Journeys, Mobile App Design, Design Systems, Motion Design, Interaction Design (IxD), Landing Pages, Web Design, Web Marketing, Marketing Design, Web Portals, Agile Development, UX Design, Presentation Design, Graphic Design, Mobile App, Startup Development, Brand Design, Art Direction, Mobile-first Design, Business Intelligence Development, Design Strategy, Mobile Apps, Responsive Design, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS Design, Marketplace Design, Animated Prototypes, Social Media Design, Digital Marketing, UX Design, UI Design, UI Design, Presentations, Training & Training Content Development, Teaching, Communication Design, School, Multimedia Design, Multimedia, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Web Design, Learning Management Systems (LMS), Component Libraries, Ideation, Design Workshops, Kanban Project Management, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Development, User Validation Testing, Social Media Design, Social, Photo Editors, Education Technology (Edtech), Web Design, E-commerce UX Design, Analytics Development, Web App Testing, Google Analytics, User Psychology, Data Science, Website Audits, Heuristics, Checkout, UI Design, Heuristic Analysis, UX Design, Prototype Design, App UI, Design Consultation, Proof of Concept (POC), Usertesting.com, Graphic Design, UX Leadership, Native Mobile Apps, Design, UX Design, Design Thinking, Design Reviews, UX Design, Generative Artificial Intelligence (GenAI), UX Writing, Wallpapers, Mobile UI Design, Mobile UX Design, Web App Design, SaaS Design, Product Launch Strategy, Webflow CMS, Website Builders, Website Optimization, Adobe Creative Suite Design, Mobile App Design
Digital Media Director
2017 - 2019
High Times
- Quadrupled audience size in a year by creating and marketing unique content, including video, news, and events.
- Established and managed a team of designers and videographers, creating websites, apps, and videos.
- Headed social media projects. Increased subscription for our content on Facebook, YouTube, Instagram, and Twitter.
- Launched an eCommerce offering, established digital advertising practices, and improved SEO and customer conversions.
- Produced over 100 short documentaries for online and OTT distribution.
Technologies: WordPress Design, Adobe Creative Suite Design, Adobe Creative Suite Design, UX Design, Motion Graphics Design, Figma, Sketch, Illustration, Photoshop, Digital Illustration, Wireframing, Rapid Prototyping, User Flow Design, UX Design, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design, UI Design, UX Design, UX Wireframes, UX Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Print Design, Presentation Design, Product Design, Leadership, UX Research, Information Architecture, UX Design, Web UX Design, User Research, Layout, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, Visual Design, Landing Page Design, PPC Advertising, B2B Design, B2C, Dashboard, UX Design, Mobile App Design, Loyalty Schemes, Social Networks, Gamification Design, Style Guides, Customer Journeys, Design Systems, Adobe After Effects Design, Motion Design, Landing Pages, Web Design, SEO, Click-through Rates (CTR), Web Marketing, Marketing Design, Web Portals, Presentation Design, Graphic Design, Collateral Design, Startup Development, Brand Design, 3D, Art Direction, Mobile-first Design, Business Intelligence Development, Design Strategy, Video Streaming, Video Platforms, Responsive Design, News, UX Design, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, Marketplace Design, Social Media Design, Marketing Collateral Development, Digital Marketing, Ad Design, Advertising Management, UI Design, UI Design, Presentations, Communication Design, Video Design, Multimedia Design, Multimedia, Sound Design, User Journeys, Product Strategy, Audits, Annotated Wireframes, CRO, Web Design, User Management, User Roles, Component Libraries, Ideation, Videos, Brand Design, Content Management Systems (CMS), Minimum Viable Product (MVP), Responsive Web Development, Corporate Videos, Content Creation, Social Media Design, Video Production, Social, Banner Ads, Banner Design, Photo Editors, Interactive UI, Web Design, E-commerce UX Design, E-commerce Development, Direct to Consumer (D2C), Logo Design, Analytics Development, Looker, Google Analytics, User Psychology, Data Science, Shopify, Website Audits, Checkout, UI Design, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, White Label Design, Proof of Concept (POC), Digital Art, Usertesting.com, UX Leadership, Native Mobile Apps, Marketing Design, Brand Design, Packaging, Design, Media, Design Thinking, Design Reviews, UX Writing, Meta Ads, Social Media Advertising, YouTube Marketing, Celebrities & Influencers, YouTube Marketing, Post-production, Product Videos, Video Post-production, Product Launch Strategy, Webflow CMS, Website Optimization
Director of User Experience
2015 - 2017
Sinclair Broadcast Group
- Directed designers and developers to create next-generation TV and media experiences for the web, mobile, OTT, and VR.
- Designed, architected, built, and released numerous products, including our own content and asset management system for media and broadcast companies. Oversaw all UX, product design, and visual design activities.
- Increased efficiencies by onboarding all 163 TV stations to the UX director's custom platform I designed.
- Launched and managed the corporate website while interfacing with executives from each of our markets.
- Produced web designs and completed website for financial sector division of Sinclair. We launched a website for this financial investment group.
Technologies: Adobe Illustrator, Photoshop, Sketch, Adobe Creative Suite Design, Adobe After Effects Design, Motion Graphics Design, Graphic Design, Over-the-top Content (OTT), Product Management, Product Design, UI Design, UX Design, Photoshop, Wireframing, User Flow Design, UX Design, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design, UI Design, UX Design, UX Wireframes, UX Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, Prototyping, User Testing, Presentation Design, Leadership, UX Research, Information Architecture, UX Design, Web UX Design, SaaS Design, User Research, Data Visualization Design, Layout, UI Design, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, WordPress Design, Visual Design, Landing Page Design, PPC Advertising, B2B Design, Data Science, Dashboard, Android Design, UX Design, Mobile App Design, Mobile App Design, Mobile App, Strategic Design, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, Mobile App Design, Motion Design, Interaction Design (IxD), Landing Pages, Web Design, SEO, Click-through Rates (CTR), Web Marketing, Marketing Design, Web Portals, Agile Development, UX Design, Graphic Design, Mobile App, Collateral Design, Brand Design, UI Design, Art Direction, Mobile-first Design, Business Intelligence Development, Design Strategy, Mobile Apps, Video Streaming, Video Platforms, Responsive Design, News, UX Design, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS Design, Marketplace Design, UI Design, Animated Prototypes, White Papers, Social Media Design, Marketing Collateral Development, Digital Marketing, Ad Design, Advertising Management, UX Design, Progressive Web Applications (PWAs), UI Design, UI Design, Presentations, Training & Training Content Development, Teaching, Communication Design, Video Design, Multimedia Design, Multimedia, Sound Design, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, CRO, Web Design, Data-heavy Design, User Management, User Roles, Checkout, Design Systems, Component Libraries, Ideation, Design Workshops, Videos, Brand Design, Kanban Project Management, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Development, User Validation Testing, Corporate Videos, Content Creation, Social Media Design, Video Production, Social, Banner Ads, Banner Design, Photo Editors, Education Technology (Edtech), Interactive UI, Animated Interactions, Web Design, E-commerce UX Design, Direct to Consumer (D2C), B2B2C, Business to Business to Consumer (B2B2C), Analytics Development, Looker, Web App Testing, Google Analytics, User Psychology, Data Science, Dashboard Design, Workflow, Shopify, Website Audits, UI Design, Heuristic Analysis, UX Design, Prototype Design, App UI, Design Consultation, Cartoons, Cartoon Character Design, Character Design, White Label Design, Proof of Concept (POC), Digital Art, System Design, Usertesting.com, Printing Materials, Graphic Design, UX Leadership, Native Mobile Apps, Marketing Design, Brand Design, Design, Media, UX Design, Design Thinking, Haptics, Design Reviews, UX Writing, Wallpapers, Meta Ads, Social Media Advertising, Mobile UI Design, Mobile UX Design, YouTube Marketing, Celebrities & Influencers, YouTube Marketing, Web App Design, SaaS Design, Post-production, Product Videos, Video Post-production, Product Launch Strategy, Webflow CMS, Website Builders, Website Optimization, Books, Adobe Creative Suite Design, Mobile App Design
Creative Director
2009 - 2016
A.R.O. Inc.
- Managed internal design and UX teams for A.R.O., a Paul Allen and Vulcan Ventures mobile software company. I also supervised external freelancers and agencies.
- Headed product planning and UI/UX initiatives with devs, QA, marketing, and ownership.
- Produced, directed, and edited video and animation projects.
- Created and delivered presentations to executives, customers, and industry events.
- Designed the UI and UX and launched iOS, Android, Windows 8, Windows Phone, and Kindle apps.
- Produced documentation and presentation materials for the venture capital division. We supported the investor team, fintech group, and other core teams involved in mergers and acquisitions.
- Led branding, illustration, and video projects.
Technologies: Adobe After Effects Design, Adobe Illustrator, Adobe Creative Suite Design, InVision, Balsamiq, Adobe After Effects Design, UI Design, Branding, UX Design, Photoshop, Digital Illustration, Wireframing, User Flow Design, UX Design, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design, UI Design, UX Design, UX Wireframes, UX Design, Product Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Print Design, Presentation Design, Leadership, UX Research, Information Architecture, UX Design, Web UX Design, SaaS Design, User Research, Data Visualization Design, Layout, UI Design, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, WordPress Design, Visual Design, PPC Advertising, B2B Design, B2C, Machine Learning, Data Science, Dashboard, Android Design, UX Design, Mobile App Design, Mobile App Design, Mobile App, Loyalty Schemes, Social Networks, Gamification Design, Style Guides, Customer Journeys, Mobile App Design, Motion Design, Interaction Design (IxD), Landing Pages, Web Design, SEO, Click-through Rates (CTR), Web Marketing, Marketing Design, Web Portals, Agile Development, Presentation Design, Graphic Design, Mobile App, Collateral Design, Startup Development, Brand Design, UI Design, Art Direction, Mobile-first Design, Business Intelligence Development, Design Strategy, Mobile Apps, Responsive Design, UX Design, Design Guidelines, User Validation, Mobile First, iOS Design, Marketplace Design, White Papers, Social Media Design, Marketing Collateral Development, Digital Marketing, Advertising Management, UX Design, UI Design, UI Design, Presentations, Video Design, Multimedia Design, Multimedia, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, CRO, Web Design, Data-heavy Design, User Management, User Roles, Checkout, Design Systems, Component Libraries, Ideation, Videos, Kanban Project Management, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Development, Corporate Videos, Content Creation, Social Media Design, Social, Photo Editors, Web Design, Web App Testing, Google Analytics, User Psychology, Data Science, UI Design, Prototype Design, App UI, Design Consultation, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, White Label Design, Proof of Concept (POC), AI Design, Digital Art, Printing Materials, UX Leadership, Marketing Design, Design, UX Design, Haptics, Design Reviews, Generative Artificial Intelligence (GenAI), Wallpapers, Conversational AI, Social Media Advertising, Mobile UI Design, Mobile UX Design, YouTube Marketing, YouTube Marketing, Web App Design, SaaS Design, Post-production, Video Post-production, Product Launch Strategy, Website Builders, Website Optimization, Books, Adobe Creative Suite Design, Mobile App Design
Managing Director
2007 - 2009
Aquent Digital Studios
- Developed SOWs, project plans, and resource allocation plans for Aquent, one of the largest staffing and project companies in the world.
- Oversaw teams of designers, videographers, and editorial staff completing dozens of projects per year.
- Coordinated projects with numerous global offices.
- Trained staff from various offices in process, systems, and design software.
- Delivered for clients such as Microsoft, Target, Capital One, T-Mobile, and Procter & Gamble.
Technologies: Adobe After Effects Design, Adobe Creative Suite Design, Photoshop, Adobe Creative Suite Design, Adobe Illustrator, Sketch, UI Design, Branding, UX Design, Wireframing, User Flow Design, UX Design, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design, UX Design, UX Wireframes, UX Design, Product Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, User Testing, Presentation Design, Leadership, UX Research, Information Architecture, UX Design, Web UX Design, SaaS Design, User Research, Layout, UI Design, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, WordPress Design, Visual Design, Landing Page Design, B2B Design, B2C, Dashboard, Android Design, UX Design, Mobile App Design, UI Design, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, Motion Design, Interaction Design (IxD), Landing Pages, Web Design, SEO, Click-through Rates (CTR), Web Marketing, Marketing Design, Web Portals, Graphic Design, Collateral Design, Startup Development, Brand Design, Art Direction, Business Intelligence Development, Design Strategy, Responsive Design, UX Design, Financial Records, Design Guidelines, User Validation, Mobile First, White Papers, Social Media Design, Marketing Collateral Development, Digital Marketing, Advertising Management, UI Design, UI Design, Presentations, Multimedia Design, Multimedia, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Web Design, User Management, User Roles, Checkout, Ideation, Kanban Project Management, Content Management Systems (CMS), Responsive Web Development, Social Media Design, Photo Editors, Google Analytics, Data Science, UI Design, White Label Design, Proof of Concept (POC), Digital Art, Children's Illustration, Children's Book Illustration, Printing Materials, UX Leadership, Design, Professional Services, Design Reviews, Wallpapers, Meta Ads, Social Media Advertising, Mobile UI Design, Mobile UX Design, YouTube Marketing, Web App Design, Video Post-production, Product Launch Strategy, Website Optimization, Books, Adobe Creative Suite Design, Mobile App Design
President and Founding Partner
2001 - 2007
Lux Worldwide
- Founded and led this 35-person design and development agency. Landed millions of dollars worth of work via business-development efforts, proposal writing, and client presentations.
- Mentored teams and cultivated company culture. Launched the small London office.
- Streamlined production of websites, CDs, multimedia, and printed materials.
- Led information architecture engagements and UX with corporate clients.
- Worked with clients such as Microsoft, AOL, Safeco, T-Mobile, Washington State, and Boeing.
- Communicated with clients to establish branding, illustration approach, infographics, and character designs.
Technologies: InVision, Sketch, Adobe Creative Suite Design, Photoshop, Adobe Illustrator, Adobe InDesign, UI Design, Branding, UX Design, Photoshop, Adobe Creative Suite Design, Digital Illustration, Wireframing, User Flow Design, UX Design, Design Leadership, Mobile App Design, Responsive Web Design, UX Design, UX Wireframes, UX Design, Product Design, Mobile App Design, Mobile App Design, UI Style Guides, UI Design, UX Strategy, Mockups, User Testing, Print Design, Presentation Design, Leadership, UX Research, Information Architecture, Web UX Design, SaaS Design, User Research, Layout, UI Design, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, WordPress Design, Visual Design, Landing Page Design, B2C, Dashboard, UX Design, Mobile App Design, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, Adobe After Effects Design, Motion Design, Interaction Design (IxD), Landing Pages, Web Design, SEO, Click-through Rates (CTR), Web Marketing, Marketing Design, Web Portals, Presentation Design, Graphic Design, Collateral Design, Startup Development, Brand Design, Art Direction, Business Intelligence Development, Design Strategy, Video Streaming, Video Platforms, Responsive Design, News, UX Design, Design Guidelines, Mobile First, White Papers, Social Media Design, Digital Marketing, Advertising Management, UI Design, UI Design, Video Design, Multimedia Design, Multimedia, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Web Design, Illustration, User Management, User Roles, Checkout, Ideation, Content Creation, Social Media Design, Social, Photo Editors, Direct to Consumer (D2C), B2B2C, Shopify, UI Design, White Label Design, Digital Art, Printing Materials, UX Leadership, Marketing Design, Drupal Design, Brand Design, Design, Media, Healthcare App Design, Professional Services, Design Reviews, Wallpapers, Meta Ads, Social Media Advertising, Mobile UI Design, Mobile UX Design, YouTube Marketing, Post-production, Product Videos, Video Post-production, Product Launch Strategy, Website Optimization, Books, Adobe Creative Suite Design, Mobile App Design
Owner | Creative Director
1996 - 2000
The Mountain Zone
- Established the business model and strategy and grew the company to over 100 employees.
- Developed the programming strategy to achieve an award-winning content, community, and commerce mix. Headed internal initiatives to build a CMS, ad engine, and eCommerce tools.
- Shot video, edited photos, wrote articles, and carried gear up mountains. Orchestrated live satellite-to-web coverage of multiple Mt. Everest expeditions, blending sponsorship, editorial, and commerce with social media.
- Pioneered sports coverage for the web before the age of broadband. Partnered with ESPN, Vans Shoes, and Warren Miller Entertainment to produce co-branded, syndicated entertainment. Eventually sold to a public company.
- Edited videos using Adobe Premiere and other early video tools.
Technologies: Adobe After Effects Design, Adobe Illustrator, Adobe Creative Suite Design, Photoshop, Web UX Design, Branding, Illustration, UX Design, Digital Illustration, Wireframing, User Flow Design, UX Design, Design Leadership, Mobile App Design, UX Design, UI Style Guides, UI Design, UX Strategy, Mockups, Print Design, Presentation Design, Leadership, Information Architecture, User Research, UI Design, E-commerce Website Design, Animation Design, Adobe Creative Suite Design, Web Design, Visual Design, Landing Page Design, B2C, Dashboard, UX Design, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, Adobe After Effects Design, Motion Design, Landing Pages, Web Design, Web Marketing, Marketing Design, Web Portals, Presentation Design, Graphic Design, Collateral Design, Startup Development, Brand Design, Art Direction, Business Intelligence Development, Design Strategy, Video Streaming, Video Platforms, Responsive Design, News, UX Design, Design Guidelines, Digital Marketing, UI Design, Video Design, Multimedia Design, Multimedia, Sound Design, Annotated Wireframes, User Roles, Checkout, Corporate Videos, Content Creation, Social Media Design, Social, Photo Editors, Direct to Consumer (D2C), B2B2C, Business to Business to Consumer (B2B2C), Logo Design, Shopify, UI Design, Digital Art, Printing Materials, Marketing Design, Drupal Design, Brand Design, Design, Media, Social Media Advertising, Mobile UI Design, Mobile UX Design, YouTube Marketing, YouTube Marketing, Post-production, Video Post-production, Product Launch Strategy, Website Optimization, Books, Adobe Creative Suite Design, Mobile App Design