Todd Tibbetts, Designer in Seattle, WA, United States
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Todd Tibbetts

Verified Expert  in Design

Designer

Location
Seattle, WA, United States
Toptal Member Since
December 11, 2021

Todd has been a full-time creative professional his entire career. He is a UX designer, Figma expert, video editor, and AI art enthusiast with a one-person studio in Seattle. Todd does app design, motion graphics, web design, UX design, app prototyping, presentations, and illustration. He's trustworthy, fun, friendly, on time, and on budget. His enthusiasm and love of design are infectious.

Portfolio

Work Experience

Owner and Creative Director

2019 - PRESENT
Happy Awesome Studios
  • Designed a website for students and parents to receive financial aid info, grants, and scholarships. Did UI design, Figma prototyping, and UX wireframes.
  • Edited over a year's worth of vlogs for a major trade-show company. Also created digitally animated signage for Las Vegas events.
  • Produced and edited over 100 videos, including entertainment, corporate finance, marketing, travel, and product videos.
  • Produced dozens of social media campaigns using motion graphics, text, and video.
  • Designed promotional materials, branding collateral, and device UI, using Figma for a medical hardware company. Also designed and built their website using Webflow.
  • Finished the UX design for a national seminar provider who needed to upgrade their marketing and eCommerce websites.
  • Developed character illustrations and branded motion graphics and visual designs for company website and client projects.
Technologies: Figma, After Effects CC, Adobe Premiere Pro, Photoshop CC, Illustrator CC, Webflow, UX Design, Branding, Illustration, Adobe Photoshop, Adobe After Effects, Digital Illustration, Wireframing, User Stories, Dashboard Design, Rapid Prototyping, User Flows, User Personas, Design Leadership, Edtech Design, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Product Design, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Print Design, Presentation Design, UI Design, Leadership, User Interviews, Web UX, User Research, Layout, Web App UI, eCommerce, Animation, Adobe Creative Suite, Web Design, WordPress, Visual Design, Landing Page Design, Pay-per-Click (PPC), B2B, B2C, Dashboards, Personas, Mobile Design, Mobile, Apps, Strategic Design, Social Networks, Style Guides, Customer Journeys, Mobile App UI, Design Systems, Interaction Design (IxD), Landing Pages, Websites, Search Engine Optimization (SEO), Web Marketing, Marketing, Web Portals, Agile, PowerPoint Design, App Design, Collateral Design, Startups, Brand Guidelines, 3D, eCommerce UI, Art Direction, Mobile-first Design, Metrics, Design Strategy, Mobile Apps, Responsive Design, Use Cases, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, Android, UI Animation, Animated Prototypes, Social Media Design, Digital Design, Advertising, Web App UX, Responsive UI, UI Templates, Presentations, Training & Training Content Development, Teaching, Communication, School, Video Design, Multimedia, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Conversion Rate Optimization (CRO), Web, Learning Management Systems (LMS), User Management, User Roles, Checkout, Ideation, Layout Design, Videos, Brand Design, Responsive Web Apps, User Validation Testing, Corporate Videos, Content Creation, Social Media, Video Production, Social, Banner Ads, Banner Design, Photo Editors, Finance, Animated Interactions, Web Usability, eCommerce UX, Mobile eCommerce, Direct to Consumer (D2C), Analytics, Web App Testing, Google Analytics, User Psychology, Data Analytics, Workflow, Shopify, Website Audits, Heuristics, UI Audits, Heuristic Analysis, UX Scenarios, Interactive Prototypes, App UI, Design Consultation, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, Proof of Concept (POC), Artificial Intelligence (AI), Digital Art, Portraits, AI Design, Mosaic, Material UI, System Design, Usertesting.com, Children's Illustration, Children's Books, Printing Materials, SaaS, Color Theory, PDF Design, UX Leadership, Native Mobile Apps, Adobe Experience Manager (AEM), Packaging, Design, Media, Healthcare, Journey Mapping, Professional Services, Design Thinking, Design Reviews, User Journey Maps, Generative Artificial Intelligence (GenAI), UX Writing

Cartoon Illustration Designer

2023 - 2023
Vertical Recordings LLC
  • Illustrated cartoon characters based on strategy conversations with the client.
  • Produced vector assets as layered Photoshop files.
  • Evolved the illustrations through multiple rounds of iteration based on new needs and formats.
Technologies: Graphic Design, Cartoons, Cartoon Illustration, Digital Illustration, Cartoon Character Design, Character Illustration, Character Design, Visual Design, Color Theory, PDF Design, Marketing Design, Design

UX/UI/Product Generalist Designer for Marketplace (B2B and B2C)

2022 - 2022
Angi.com - Main
  • Redesigned dozens of transactional emails to adhere to the Angi Design System and to improve conversion. Each design was A/B tested before being fully released. Each of my designs increased the effectiveness and was then adopted as the new designs.
  • Updated transactional flows in the Angi for Pros apps. These apps are used by home contractors when getting paid for remodeling projects. Integrated Stripe for ID verification, reduced screens and form length, and updated branding for multiple apps.
  • Produced UI designs and UX flows and created marketing materials and presentations as a generalist designer. Before my arrival, the payments team did not have a cohesive set of materials. I generated reusable collateral.
Technologies: Figma, Android, iOS, Web Design, Marketplaces, Email Template Design, Visual Design, Product Design, UX Design, UI Design, B2B, B2C, Marketplace Design, Marketplace Platforms, Email Campaigns, Email Marketing, Graphic Design, Video Editing, Presentations, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Wireframing, User Stories, Dashboard Design, Rapid Prototyping, User Flows, User Personas, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, Prototyping, User Testing, Print Design, Presentation Design, User Interviews, Web UX, User Research, Layout, Web App UI, Adobe Creative Suite, WordPress, Landing Page Design, Pay-per-Click (PPC), Dashboards, Personas, Mobile Design, Mobile, Apps, Strategic Design, Social Networks, Style Guides, Customer Journeys, Mobile App UI, Design Systems, After Effects CC, Motion Design, Interaction Design (IxD), Landing Pages, Websites, Web Marketing, Marketing, Web Portals, Agile, Ideation Workshops, PowerPoint Design, App Design, Collateral Design, Brand Guidelines, eCommerce UI, Art Direction, Mobile-first Design, Metrics, Design Strategy, Mobile Apps, Responsive Design, Use Cases, Financial Records, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS App Design, UI Animation, Animated Prototypes, White Papers, Social Media Design, Marketing Collateral Development, Digital Design, Ad Design, Advertising, Web App UX, Progressive Web Applications (PWA), Responsive UI, UI Templates, Training & Training Content Development, Communication, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Conversion Rate Optimization (CRO), Web, User Management, User Roles, Checkout, Component Libraries, Ideation, Layout Design, Design Workshops, Brand Design, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Apps, User Validation Testing, Social Media, Social, Banner Design, Photo Editors, Finance, Interactive UI, Animated Interactions, Web Usability, Mobile eCommerce, B2B2C, Business to Business to Consumer (B2B2C), Analytics, Web App Testing, Google Analytics, User Psychology, Data Analytics, eCommerce UX, Workflow, Website Audits, Heuristics, UI Audits, Heuristic Analysis, UX Scenarios, Interactive Prototypes, App UI, Design Consultation, Proof of Concept (POC), Digital Art, Portraits, Material UI, System Design, Usertesting.com, Printing Materials, SaaS, Color Theory, PDF Design, UX Leadership, Native Mobile Apps, Marketing Design, Packaging, Design, Journey Mapping, Professional Services, Design Thinking, Design Reviews, User Journey Maps, UX Writing

Lead Instructor

2017 - 2021
General Assembly
  • Taught User Experience Design Immersive course to various cohorts of about 30 students each time. The classes lasted eight hours, five days a week, for three months.
  • Acted as a subject-matter expert (SME) for graduating students who were almost ready to bring their portfolio out into the world.
  • Conducted teaching part-time classes in UX design synchronously via a remote classroom.
  • Taught a class on digital product management, basically how to turn an idea into a product.
  • Led moderated panel discussions on UX and visual design topics for live and remote audiences.
Technologies: Figma, Sketch, Adobe Experience Design (XD), Adobe CC, InVision, UX Design, Illustration, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Wireframing, User Stories, Dashboard Design, Rapid Prototyping, User Flows, User Personas, Design Leadership, Edtech Design, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Product Design, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Presentation Design, UI Design, Leadership, UX Research, User Interviews, Web UX, SaaS, User Research, Layout, Web App UI, Adobe Creative Suite, Web Design, WordPress, Visual Design, Pay-per-Click (PPC), B2B, B2C, Data Science, Dashboards, Android, Personas, Mobile Design, Mobile, Apps, Strategic Design, Social Networks, Style Guides, Customer Journeys, Mobile App UI, Design Systems, Motion Design, Interaction Design (IxD), Landing Pages, Websites, Web Marketing, Marketing, Web Portals, Agile, Ideation Workshops, Pitch Decks, PowerPoint Design, App Design, Startups, Brand Guidelines, Art Direction, Mobile-first Design, Metrics, Design Strategy, Mobile Apps, Responsive Design, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS App Design, Marketplaces, Animated Prototypes, Social Media Design, Digital Design, Web App UX, Responsive UI, UI Templates, Presentations, Training & Training Content Development, Teaching, Communication, School, Multimedia Design, Multimedia, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Web, Learning Management Systems (LMS), Component Libraries, Ideation, Design Workshops, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Apps, User Validation Testing, Social Media, Social, Photo Editors, Education Technology (Edtech), Web Usability, eCommerce UX, Analytics, Web App Testing, Google Analytics, User Psychology, Data Analytics, Website Audits, Heuristics, Checkout, UI Audits, Heuristic Analysis, UX Scenarios, Interactive Prototypes, App UI, Design Consultation, Proof of Concept (POC), Usertesting.com, PDF Design, UX Leadership, Native Mobile Apps, Design, Journey Mapping, Design Thinking, Design Reviews, User Journey Maps, Generative Artificial Intelligence (GenAI), UX Writing

Digital Media Director

2017 - 2019
High Times
  • Quadrupled audience size in a year by creating and marketing unique content, including video, news, and events.
  • Established and managed a team of designers and videographers, creating websites, apps, and videos.
  • Headed social media projects. Increased subscription for our content on Facebook, YouTube, Instagram, and Twitter.
  • Launched an eCommerce offering, established digital advertising practices, and improved SEO and customer conversions.
  • Produced over 100 short documentaries for online and OTT distribution.
Technologies: WordPress, Adobe CC, Adobe Premiere Pro, UX Design, Motion Graphics, Figma, Sketch, Illustration, Adobe Photoshop, Digital Illustration, Wireframing, Rapid Prototyping, User Flows, User Personas, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Print Design, Presentation Design, Product Design, Leadership, UX Research, Information Architecture (IA), User Interviews, Web UX, User Research, Layout, eCommerce, Animation, Adobe Creative Suite, Web Design, Visual Design, Landing Page Design, Pay-per-Click (PPC), B2B, B2C, Dashboards, Personas, Mobile Design, Loyalty Schemes, Social Networks, Gamification, Style Guides, Customer Journeys, Design Systems, After Effects CC, Motion Design, Landing Pages, Websites, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Marketing, Web Portals, Pitch Decks, PowerPoint Design, Collateral Design, Startups, Brand Guidelines, 3D, Art Direction, Mobile-first Design, Metrics, Design Strategy, Video Streaming, Video Platforms, Responsive Design, News, Use Cases, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, Marketplaces, Social Media Design, Marketing Collateral Development, Digital Design, Ad Design, Advertising, Responsive UI, UI Templates, Presentations, Communication, Video Design, Multimedia Design, Multimedia, Sound Design, User Journeys, Product Strategy, Audits, Annotated Wireframes, Conversion Rate Optimization (CRO), Web, User Management, User Roles, Component Libraries, Ideation, Videos, Brand Design, Content Management Systems (CMS), Minimum Viable Product (MVP), Responsive Web Apps, Corporate Videos, Content Creation, Social Media, Video Production, Social, Banner Ads, Banner Design, Photo Editors, Interactive UI, Web Usability, eCommerce UX, Mobile eCommerce, Direct to Consumer (D2C), Logo Design, Analytics, Looker, Google Analytics, User Psychology, Data Analytics, Shopify, Website Audits, Checkout, UI Audits, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, White Label Design, Proof of Concept (POC), Digital Art, Usertesting.com, UX Leadership, Native Mobile Apps, Marketing Design, Label Design, Packaging, Design, Media, Design Thinking, Design Reviews, UX Writing

Director of User Experience

2015 - 2017
Sinclair Broadcast Group
  • Directed designers and developers to create next-generation TV and media experiences for the web, mobile, OTT, and VR.
  • Designed, architected, built, and released numerous products, including our own content and asset management system for media and broadcast companies. Oversaw all UX, product design, and visual design activities.
  • Increased efficiencies by onboarding all 163 TV stations to the UX director's custom platform I designed.
  • Launched and managed the corporate website while interfacing with executives from each of our markets.
  • Produced web designs and completed website for financial sector division of Sinclair. We launched a website for this financial investment group.
Technologies: Illustrator CC, Photoshop CC, Sketch, Adobe Premiere Pro, After Effects CC, Motion Graphics, Graphic Design, Over-the-top Content (OTT), Product Management, Product Design, UI Design, UX Design, Adobe Photoshop, Wireframing, User Flows, User Personas, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, Prototyping, User Testing, Presentation Design, Leadership, UX Research, Information Architecture (IA), User Interviews, Web UX, SaaS, User Research, Data Visualization, Layout, Web App UI, eCommerce, Animation, Adobe Creative Suite, Web Design, WordPress, Visual Design, Landing Page Design, Pay-per-Click (PPC), B2B, Data Science, Dashboards, Android, Personas, Mobile Design, Mobile, Apps, Strategic Design, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, Mobile App UI, Motion Design, Interaction Design (IxD), Landing Pages, Websites, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Marketing, Web Portals, Agile, Ideation Workshops, PowerPoint Design, App Design, Collateral Design, Brand Guidelines, eCommerce UI, Art Direction, Mobile-first Design, Metrics, Design Strategy, Mobile Apps, Video Streaming, Video Platforms, Responsive Design, News, Use Cases, Design Guidelines, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS App Design, Marketplaces, UI Animation, Animated Prototypes, White Papers, Social Media Design, Marketing Collateral Development, Digital Design, Ad Design, Advertising, Web App UX, Progressive Web Applications (PWA), Responsive UI, UI Templates, Presentations, Training & Training Content Development, Teaching, Communication, Video Design, Multimedia Design, Multimedia, Sound Design, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Conversion Rate Optimization (CRO), Web, Data-heavy Design, User Management, User Roles, Checkout, Design Systems, Component Libraries, Ideation, Design Workshops, Videos, Brand Design, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Apps, User Validation Testing, Corporate Videos, Content Creation, Social Media, Video Production, Social, Banner Ads, Banner Design, Photo Editors, Education Technology (Edtech), Interactive UI, Animated Interactions, Web Usability, eCommerce UX, Direct to Consumer (D2C), B2B2C, Business to Business to Consumer (B2B2C), Analytics, Looker, Web App Testing, Google Analytics, User Psychology, Data Analytics, Dashboard Design, Workflow, Shopify, Website Audits, UI Audits, Heuristic Analysis, UX Scenarios, Interactive Prototypes, App UI, Design Consultation, Cartoons, Cartoon Character Design, Character Design, White Label Design, Proof of Concept (POC), Digital Art, System Design, Usertesting.com, Printing Materials, PDF Design, UX Leadership, Native Mobile Apps, Marketing Design, Label Design, Design, Media, Journey Mapping, Design Thinking, Haptics, Design Reviews, UX Writing

Creative Director

2009 - 2016
A.R.O. Inc.
  • Managed internal design and UX teams for A.R.O., a Paul Allen and Vulcan Ventures mobile software company. I also supervised external freelancers and agencies.
  • Headed product planning and UI/UX initiatives with devs, QA, marketing, and ownership.
  • Produced, directed, and edited video and animation projects.
  • Created and delivered presentations to executives, customers, and industry events.
  • Designed the UI and UX and launched iOS, Android, Windows 8, Windows Phone, and Kindle apps.
  • Produced documentation and presentation materials for the venture capital division. We supported the investor team, fintech group, and other core teams involved in mergers and acquisitions.
  • Led branding, illustration, and video projects.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, InVision, Balsamiq, After Effects CC, UI Design, Branding, UX Design, Adobe Photoshop, Digital Illustration, Wireframing, User Flows, User Personas, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Product Design, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, Prototyping, User Testing, Graphic Design, Print Design, Presentation Design, Leadership, UX Research, Information Architecture (IA), User Interviews, Web UX, SaaS, User Research, Data Visualization, Layout, Web App UI, eCommerce, Animation, Adobe Creative Suite, Web Design, WordPress, Visual Design, Pay-per-Click (PPC), B2B, B2C, Machine Learning, Data Science, Dashboards, Android, Personas, Mobile Design, Mobile, Apps, Loyalty Schemes, Social Networks, Gamification, Style Guides, Customer Journeys, Mobile App UI, Motion Design, Interaction Design (IxD), Landing Pages, Websites, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Marketing, Web Portals, Agile, Pitch Decks, PowerPoint Design, App Design, Collateral Design, Startups, Brand Guidelines, eCommerce UI, Art Direction, Mobile-first Design, Metrics, Design Strategy, Mobile Apps, Responsive Design, Use Cases, Design Guidelines, User Validation, Mobile First, iOS App Design, Marketplaces, White Papers, Social Media Design, Marketing Collateral Development, Digital Design, Advertising, Web App UX, Responsive UI, UI Templates, Presentations, Video Design, Multimedia Design, Multimedia, User Journeys, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Conversion Rate Optimization (CRO), Web, Data-heavy Design, User Management, User Roles, Checkout, Design Systems, Component Libraries, Ideation, Videos, Kanban, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Customer Portals, Responsive Web Apps, Corporate Videos, Content Creation, Social Media, Social, Photo Editors, Web Usability, Web App Testing, Google Analytics, User Psychology, Data Analytics, UI Audits, Interactive Prototypes, App UI, Design Consultation, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, White Label Design, Proof of Concept (POC), Artificial Intelligence (AI), Digital Art, Printing Materials, UX Leadership, Marketing Design, Design, Journey Mapping, Haptics, Design Reviews, Generative Artificial Intelligence (GenAI)

Managing Director

2007 - 2009
Aquent Digital Studios
  • Developed SOWs, project plans, and resource allocation plans for Aquent, one of the largest staffing and project companies in the world.
  • Oversaw teams of designers, videographers, and editorial staff completing dozens of projects per year.
  • Coordinated projects with numerous global offices.
  • Trained staff from various offices in process, systems, and design software.
  • Delivered for clients such as Microsoft, Target, Capital One, T-Mobile, and Procter & Gamble.
Technologies: Adobe After Effects, Adobe CC, Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator, Sketch, UI Design, Branding, UX Design, Wireframing, User Flows, User Personas, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Experience (UX), UX Wireframes, UX Audits, Product Design, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, User Testing, Presentation Design, Leadership, UX Research, Information Architecture (IA), User Interviews, Web UX, SaaS, User Research, Layout, Web App UI, eCommerce, Animation, Adobe Creative Suite, Web Design, WordPress, Visual Design, Landing Page Design, B2B, B2C, Dashboards, Android, Personas, Mobile, User Interface (UI), Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, Motion Design, Interaction Design (IxD), Landing Pages, Websites, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Marketing, Web Portals, PowerPoint Design, Collateral Design, Startups, Brand Guidelines, Art Direction, Metrics, Design Strategy, Responsive Design, Use Cases, Financial Records, Design Guidelines, User Validation, Mobile First, White Papers, Social Media Design, Marketing Collateral Development, Digital Design, Advertising, Responsive UI, UI Templates, Presentations, Multimedia Design, Multimedia, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Best Practices in Design, Web, User Management, User Roles, Checkout, Ideation, Kanban, Content Management Systems (CMS), Responsive Web Apps, Social Media, Photo Editors, Google Analytics, Data Analytics, UI Audits, White Label Design, Proof of Concept (POC), Digital Art, Children's Illustration, Children's Books, Printing Materials, UX Leadership, Design, Professional Services, Design Reviews

President and Founding Partner

2001 - 2007
Lux Worldwide
  • Founded and led this 35-person design and development agency. Landed millions of dollars worth of work via business-development efforts, proposal writing, and client presentations.
  • Mentored teams and cultivated company culture. Launched the small London office.
  • Streamlined production of websites, CDs, multimedia, and printed materials.
  • Led information architecture engagements and UX with corporate clients.
  • Worked with clients such as Microsoft, AOL, Safeco, T-Mobile, Washington State, and Boeing.
  • Communicated with clients to establish branding, illustration approach, infographics, and character designs.
Technologies: InVision, Sketch, Adobe CC, Photoshop CC, Illustrator CC, InDesign CC, UI Design, Branding, UX Design, Adobe Photoshop, Adobe Premiere Pro, Digital Illustration, Wireframing, User Flows, User Personas, Design Leadership, Mobile App Design, Responsive Web Design (RWD), User Experience (UX), UX Wireframes, UX Audits, Product Design, Mobile UX Design, Mobile UI Design, UI Style Guides, UI Components, UX Strategy, Mockups, User Testing, Print Design, Presentation Design, Leadership, UX Research, Information Architecture (IA), Web UX, SaaS, User Research, Layout, Web App UI, eCommerce, Animation, Adobe Creative Suite, Web Design, WordPress, Visual Design, Landing Page Design, B2C, Dashboards, Personas, Mobile Design, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, After Effects CC, Motion Design, Interaction Design (IxD), Landing Pages, Websites, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Marketing, Web Portals, Pitch Decks, PowerPoint Design, Collateral Design, Startups, Brand Guidelines, Art Direction, Metrics, Design Strategy, Video Streaming, Video Platforms, Responsive Design, News, Use Cases, Design Guidelines, Mobile First, White Papers, Social Media Design, Digital Design, Advertising, User Interface (UI), Responsive UI, Video Design, Multimedia Design, Multimedia, Product Strategy, Audits, Annotated Wireframes, Product Roadmaps, Web, Illustration, User Management, User Roles, Checkout, Ideation, Content Creation, Social Media, Social, Photo Editors, Direct to Consumer (D2C), B2B2C, Shopify, UI Audits, White Label Design, Digital Art, Printing Materials, UX Leadership, Marketing Design, Drupal, Label Design, Design, Media, Healthcare, Professional Services, Design Reviews

Owner | Creative Director

1996 - 2000
The Mountain Zone
  • Established the business model and strategy and grew the company to over 100 employees.
  • Developed the programming strategy to achieve an award-winning content, community, and commerce mix. Headed internal initiatives to build a CMS, ad engine, and eCommerce tools.
  • Shot video, edited photos, wrote articles, and carried gear up mountains. Orchestrated live satellite-to-web coverage of multiple Mt. Everest expeditions, blending sponsorship, editorial, and commerce with social media.
  • Pioneered sports coverage for the web before the age of broadband. Partnered with ESPN, Vans Shoes, and Warren Miller Entertainment to produce co-branded, syndicated entertainment. Eventually sold to a public company.
  • Edited videos using Adobe Premiere and other early video tools.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Premiere Pro, Adobe Photoshop, Web UX, Branding, Illustration, UX Design, Digital Illustration, Wireframing, User Flows, User Personas, Design Leadership, Mobile App Design, User Experience (UX), UI Style Guides, UI Components, UX Strategy, Mockups, Print Design, Presentation Design, Leadership, Information Architecture (IA), User Research, Web App UI, eCommerce, Animation, Adobe Creative Suite, Web Design, Visual Design, Landing Page Design, B2C, Dashboards, Personas, Loyalty Schemes, Social Networks, Style Guides, Customer Journeys, After Effects CC, Motion Design, Landing Pages, Websites, Web Marketing, Marketing, Web Portals, Pitch Decks, PowerPoint Design, Collateral Design, Startups, Brand Guidelines, Art Direction, Metrics, Design Strategy, Video Streaming, Video Platforms, Responsive Design, News, Use Cases, Design Guidelines, Digital Design, User Interface (UI), Video Design, Multimedia Design, Multimedia, Sound Design, Annotated Wireframes, User Roles, Checkout, Corporate Videos, Content Creation, Social Media, Social, Photo Editors, Direct to Consumer (D2C), B2B2C, Business to Business to Consumer (B2B2C), Logo Design, Shopify, UI Audits, Digital Art, Printing Materials, Marketing Design, Drupal, Label Design, Design, Media

Tools

Adobe Premiere Pro, Adobe Photoshop, Adobe, Figma, Adobe Creative Suite, Photo Editors, Adobe After Effects, Illustrator CC, After Effects CC, Adobe Illustrator, Looker, Google Analytics, Usertesting.com, Photoshop CC, Adobe CC, Sketch, InVision, Balsamiq, InDesign CC, Adobe Experience Design (XD), Adobe Experience Manager (AEM)

Platforms

Android, iOS, Mobile, Web, Webflow, Video Platforms, Shopify, WordPress, Drupal

Industry Expertise

Media, Marketing, Advertising, Telecommunications, Professional Services, Education Technology (Edtech), Healthcare

Other

UX Design, Creative Direction, Digital Illustration, Video Production, Web Design, App Design, Graphic Design, Product Design, UI Design, Branding, Visual Design, B2B, B2C, Presentations, Wireframing, Dashboard Design, User Flows, User Personas, Design Leadership, Web App Design, Mobile App Design, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), UX Wireframes, UX Audits, Mobile UX Design, UI Style Guides, UX Strategy, Mockups, Design Strategy, Prototyping, Leadership, User Research, Web App UI, eCommerce, Dashboards, Mobile Design, Social Networks, Style Guides, Customer Journeys, Design Systems, Websites, Web Portals, Agile, Art Direction, Mobile Apps, Design Guidelines, Digital Design, Responsive UI, Training & Training Content Development, Teaching, Communication, Product Strategy, Audits, Best Practices in Design, User Roles, Checkout, Component Libraries, Ideation, Layout Design, Design Workshops, Videos, Content Management Systems (CMS), Minimum Viable Product (MVP), MVP Design, Responsive Web Apps, Corporate Videos, Content Creation, Social Media, eCommerce UX, Website Audits, Heuristics, UI Audits, Heuristic Analysis, UX Scenarios, Interactive Prototypes, App UI, Design Consultation, Proof of Concept (POC), Digital Art, Children's Illustration, Children's Books, UX Leadership, Design, Design Thinking, Design Reviews, Web UI, Illustration, Web UX, User Stories, Rapid Prototyping, Edtech Design, Mobile UI Design, UI Components, User Testing, Print Design, Presentation Design, UX Research, Information Architecture (IA), User Interviews, SaaS, Layout, Landing Page Design, Personas, Apps, Strategic Design, Gamification, Mobile App UI, Motion Design, Interaction Design (IxD), Landing Pages, Search Engine Optimization (SEO), Click-through Rates (CTR), Web Marketing, Ideation Workshops, Pitch Decks, PowerPoint Design, Collateral Design, Startups, Brand Guidelines, eCommerce UI, Mobile-first Design, Metrics, Video Streaming, Responsive Design, News, Use Cases, User Validation, Mobile First, Landing Page Optimization, A/B Testing, iOS App Design, White Papers, Social Media Design, Marketing Collateral Development, Ad Design, Web App UX, Progressive Web Applications (PWA), UI Templates, School, Video Design, Multimedia Design, Multimedia, User Journeys, Annotated Wireframes, Product Roadmaps, Data-heavy Design, User Management, User Journey Maps, Brand Design, Kanban, Customer Portals, User Validation Testing, Social, Banner Ads, Advertising Design, Banner Design, Web Usability, Mobile eCommerce, Direct to Consumer (D2C), Analytics, Web App Testing, User Psychology, Data Analytics, Workflow, Service Design, Cartoons, Cartoon Illustration, Cartoon Character Design, Character Illustration, Character Design, White Label Design, Artificial Intelligence (AI), Portraits, AI Design, Material UI, System Design, Printing Materials, Color Theory, PDF Design, Native Mobile Apps, Marketing Design, Label Design, Packaging, Journey Mapping, Haptics, Generative Artificial Intelligence (GenAI), Video Editing, Motion Graphics, iPad, Drawing, Social Media Marketing (SMM), Over-the-top Content (OTT), Product Management, Marketplaces, Email Template Design, Marketplace Design, Marketplace Platforms, Email Campaigns, Email Marketing, Data Visualization, Animation, Pay-per-Click (PPC), Machine Learning, Data Science, Loyalty Schemes, 3D, Nomad, Fresco, Financial Records, UI Animation, Animated Prototypes, Sound Design, Conversion Rate Optimization (CRO), Learning Management Systems (LMS), Digital Health, Sitemaps, Naming, App UX, Finance, Interactive UI, Animated Interactions, B2B2C, Business to Business to Consumer (B2B2C), Logo Design, Mosaic, Microinteractions, UX Writing, PCB Design

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How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring