Tony Goff-Yu, Designer in London, United Kingdom
Tony is available for hire
Hire Tony

Tony Goff-Yu

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
November 6, 2018

Tony is a London-based freelance designer with over 20 years of experience across branding, user experience, user interaction, and visual design. Working both agency and client side, he's worked in a broad range of sectors such as automotive (BMW, FINN, General Motors, Toyota), retail (Adidas, Gap), technology (Google, Sony), finance (Barclays, Natwest), consultancy (Ernst & Young, McKinsey), oil and gas (BP, Shell) and a range of smaller startups covering fitness, media, games and telecoms.

User Experience (UX)User Interface (UI)UX DesignUI DesignMood BoardsVisual DesignProduct DesignWeb UX DesignUI ResearchWeb DesignWeb UXResponsive Web Design (RWD)Mobile App DesignMobile UI DesignMobile UX Design

Portfolio

Work Experience

Design Consultant

2012 - PRESENT
Ganda
  • Designed websites and applications for large international clients and smaller startups.
  • Designed a range of apps for finance, food and beverage, media, fitness, health, and travel.
  • Collaborated with other designers on a long-term contract as a principal designer, helping them refine their work and develop their skills.
  • Tested ways to increase user retention and sales further, working with product owners on a long-term contract.
  • Run A/B tests working with data analysts to see what designs engage with users the most. Based on the results, we adapted and developed designs to engage and convert users better.
Technologies: Figma, Design, App Design, Wireframing, Web Design, User Flows, Branding, Web UX, Web UI, Design Direction, Startups, Food Ordering, Responsive Design, User Interface (UI), UX Design, UI Design, Prototyping, Mood Boards, Mobile UI Design, Mobile UX Design, Mobile Design, Product Design, Mobile App Design, Fintech, Web UI Design, Web UX Design, Logotype, Startup Consulting, Responsive Web Design (RWD), App UX, App UI, eCommerce UI, UX Research, eCommerce, Mobile UI, Adobe Illustrator, Mobile, iOS, Agency Websites, Online Ordering, Visual Design, Mobile Apps, Cars, Slack, Landing Pages

Senior Designer

2010 - 2012
Isobar
  • Worked closely with the design director to create and oversee design work across the agency on the Natwest account.
  • Oversaw junior designers, providing design oversight and feedback.
  • Worked with creative teams on marketing and advertising concepts and pitches.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design, Web Design, User Flows, Wireframing, Web UX, Web UI, Design Direction, App Design, Responsive Design, User Interface (UI), UX Design, UI Design, Prototyping, Mood Boards, Mobile UI Design, Mobile UX Design, Mobile Design, Product Design, Mobile App Design, Fintech, Web UI Design, Web UX Design, Responsive Web Design (RWD), App UX, App UI, eCommerce UI, UX Research, eCommerce, Mobile UI, Mobile, iOS, Visual Design, Mobile Apps, Landing Pages

Middleweight Designer

2007 - 2010
Dare
  • Designed banners and websites for a range of clients at this advertising agency.
  • Transitioned into more UI and UX work for a larger range of clients.
  • Worked on website designs for Vodafone, Standard Life, Sony Ericsson, and The FA.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design, Web Design, User Flows, Wireframing, Web UX, Web UI, Design Direction, App Design, Mobile UI Design, Mobile UX Design, Product Design, Mobile App Design, Visual Design, Landing Pages

Junior Designer

2005 - 2007
Media Initiatives Group
  • Designed both online and offline work for this media sales company.
  • Worked on five of their partner companies, all with their own identity.
  • Designed websites and emails, as well as press adverts, leaflets, and mailers.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Design, Web Design, User Flows, Wireframing, Web UX, Web UI, Visual Design, Landing Pages

Junior Designer

2004 - 2004
Huan
  • Designed logos, catalogs, adverts, and websites for a wide range of companies.
  • Collaborated with clients ranging from clothing firms to chartered surveyors, solicitors, publishers, and photographers.
  • Established direct client contact and held briefings in a very small studio.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Web Design, User Flows, Wireframing, Web UX, Web UI, Design, Visual Design
2000 - 2003

Bachelor of Arts Degree with Honors in Design

Cumbria Institute of the Arts - Cumbria, United Kingdom

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring