Zeltonique Damon, Designer in Cape Town, Western Cape, South Africa
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Zeltonique Damon

Verified Expert  in Design

Bio

Renowned for blending innovation with usability, Zel excels in digital product design, focusing primarily on health insurance and fintech sectors. With over a decade in the industry, Zel has collaborated with top-tier enterprises and YC-backed startups such as SafetyWing, Habitual, Sasol, Vitality, Discovery Limited, Accenture, and Goodpoint. Dedicated to crafting user-centered design, Zel continuously enhances the digital landscape, delivering joy and simplicity through each project.

Portfolio

Work Experience

Founding Product Designer

2024 - PRESENT
Edge Kase
  • Supported new and existing clients on various project needs.
  • Contributed to Edge Kase's marketing efforts and business growth initiatives.
  • Assisted clients in successfully launching new products.
Technologies: Figma, Notion, Framer, Maze, Google Analytics

Design Lead | Owner

2018 - PRESENT
Nique Design Studio
  • Collaborated with global brands, enterprises, and YC-backed startups to enhance digital experiences through seamless user interfaces.
  • Facilitated workshops to transform founders' visions into actionable designs, promoting collaboration between teams and users.
  • Contributed to Vitality's mobile app to provide a seamless user experience, supporting its mission of promoting global health and well-being, benefiting millions with proven health advantages and financial savings.
  • Conducted an SEO audit on PSG's main customer site, ensuring optimal searchability and crawlability. This boosted the visibility of this top South African investment firm, which serves over 200,000 clients.
  • Enhanced Sasol's internal continuous improvement system for international use, optimizing processes used by over 29,000 employees globally to streamline operations and boost efficiency.
Technologies: Slack, Asana, Jira, Adobe Suite, Notion, Figma, Framer, Webflow, Google Workspace, Amplitude, Maze, FullStory, ChatGPT, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, Mobile App UI, User Interface (UI), UX Strategy, User Interviews, Low-fidelity Prototypes, Sitemaps, Responsive UI, Design Systems, User Research, Gamification, SEO Tools, SEO Audits, Financial UX, Native Mobile Apps, Health & Wellness, UX Review, User Testing, Startups, eCommerce UX, Enterprise Design, Web Dashboards, Responsive UX Design, B2B, Dashboards, Responsive Web Design (RWD), Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), Analysis, MVP Design, E-learning, Design Leadership, User Stories, Mobile Design, User Experience (UX), Wellness, Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Adobe Creative Suite, Healthtech, Health Insurance, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

Senior Product Designer (Contract)

2024 - 2024
Thia
  • Assisted with the UX strategy for Thia's new project, building a copilot platform for a financial firm in the United States.
  • Designed a dashboard that allowed users to interact with AI-powered insights, filter data based on specific criteria, and visualize key financial metrics instantly for their client.
  • Utilized the Tailwind CSS design system to quickly build and iterate on user interface components, ensuring a rapid and efficient development process.
Technologies: Anima, Figma, Framer, Tailwind CSS, Tailwind UI

Senior Product Designer (Contract)

2021 - 2024
SafetyWing
  • Led product design for Remote Health, an international medical insurance product, alongside our creative director.
  • Developed and implemented a user-friendly in-house claims process, contributing to a consistently high net promoter score (NPS).
  • Initiated a series of weekly user interviews for quick and direct feedback, supporting the continual enhancement of our product to meet user needs.
  • Collaborated closely with stakeholders, developers, and users, delivering top-quality features in a fast-paced startup setting.
  • Played a key role in launching the Remote Health dashboard, which enhanced user satisfaction through improved claim tracking and access to insurance details.
  • Contributed to creating SafetyWing's 1st comprehensive design system with a team of designers, streamlining product development and brand consistency.
Technologies: Figma, Maze, Notion, Jira, Adobe CC, Slack, Tableau, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, Website Redesign, User Interface (UI), UX Strategy, User Interviews, Low-fidelity Prototypes, Responsive UI, Design Systems, User Research, Health & Wellness, User Testing, Startups, Web Dashboards, Persona Design, Responsive UX Design, B2B, B2C, Dashboards, Responsive Web Design (RWD), Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), Analysis, MVP Design, Design Leadership, User Stories, Mobile Design, User Experience (UX), Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Adobe Creative Suite, Healthtech, Health Insurance, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

Senior Product Designer (Contract)

2021 - 2021
Habitual
  • Partnered as a consulting product designer with Habitual's team, driving iterative updates to the iOS and Android apps to maintain above-4-star ratings on Google Play and the App Store.
  • Assisted in the groundwork of Habitual's design system in Figma, ensuring consistency and efficiency in component organization.
  • Led user research to align future priorities with Habitual's quarterly goals, balancing user needs with business objectives.
  • Integrated habit formation science into the app, tailoring strategies to support diabetes management and promote a healthy lifestyle. Habitual boasts a 46-60% diabetes remission rate. Users achieved a minimum of 15% body weight loss in just 12 weeks.
Technologies: Figma, Amplitude, Maze, Asana, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, Mobile App UI, User Interface (UI), UX Strategy, User Interviews, Low-fidelity Prototypes, Responsive UI, Design Systems, User Research, Gamification, Slack, Native Mobile Apps, Health & Wellness, User Testing, Startups, Persona Design, B2C, Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), Analysis, MVP Design, User Stories, Mobile Design, User Experience (UX), Wellness, Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Adobe Creative Suite, Healthtech, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

Senior Product Designer

2020 - 2021
Knowledge to Practice
  • Refined K2P's assessment and pathway designs, substantially improving user learning experiences.
  • Utilized surveys and analytics for user research, informing strategic UX enhancements.
  • Partnered with dev teams to ensure precision in design execution and error-free software releases.
  • Led the company's design system project, laying the groundwork for a unified visual language. Leveraged Google's Material Design to enrich the Figma component library, ensuring a cohesive and updated design inventory.
  • Helped launch the educational platform that empowers medical postgraduates with bite-sized learning modules and gamification to boost engagement and knowledge retention.
Technologies: Figma, Jira, Maze, Amplitude, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, User Interface (UI), UX Strategy, Sitemaps, Responsive UI, Design Systems, User Research, Gamification, Slack, User Testing, Startups, Persona Design, Responsive UX Design, B2C, Dashboards, Responsive Web Design (RWD), Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), MVP Design, E-learning, User Stories, Mobile Design, User Experience (UX), Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Adobe Creative Suite, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

Product Designer

2019 - 2020
Icarus Lived
  • Played a pivotal role in establishing the foundation for the user experience and UI at an early-stage social intelligence startup.
  • Collaborated closely with the founder to translate ideas into a user-friendly system, crafting an intuitive interface for effective user engagement.
  • Transformed the profile section into an interactive space, emphasizing Goodpoint as an online community for sharing reasoning.
Technologies: Figma, Jira, Presentation Design, UX Research, UX Prototyping, UX Flows, User Journey Maps, Digital Product Design, User Interface (UI), UX Strategy, Sitemaps, Responsive UI, User Research, Slack, Startups, Persona Design, Responsive UX Design, B2C, Responsive Web Design (RWD), Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), MVP Design, User Stories, Mobile Design, User Experience (UX), Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Adobe Creative Suite, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

Product Designer (Contract)

2018 - 2019
Sasol
  • Contributed as a product design consultant, improving their internal continuous improvement systems for global operations, helping streamline processes for over 29,000 employees, and elevating efficiency.
  • Conducted workshops to identify critical issues in Sasol's global system.
  • Maintained and updated the design component library.
Technologies: Sketch, Jira, Adobe CC, B2B, Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), MVP Design, User Stories, Mobile Design, User Experience (UX), Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

Product Designer

2016 - 2018
Accenture
  • Developed digital solutions for major enterprises, including Discovery Limited, Sasol, Momentum, and Multiply, enhancing user engagement and client outcomes.
  • Conducted UX research and user testing to inform design strategy and decision-making for fintech and insurance industry projects.
  • Pitched innovative concepts and designs to clients, showcasing new directions and potential enhancements for their projects.
Technologies: Asana, Jira, Adobe Experience Design (XD), Sketch, Website Redesign, UX Flows, User Journey Maps, Mobile App UI, Adobe CC, UX Strategy, Responsive UI, User Research, SEO Tools, SEO Audits, Financial UX, Native Mobile Apps, Health & Wellness, UX Review, Enterprise Design, Web Dashboards, Persona Design, Responsive UX Design, Responsive Web Design (RWD), Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), MVP Design, User Stories, Mobile Design, User Experience (UX), Rapid Prototyping, Conceptual Design, UX Principles, High-fidelity Mockups, UX Wireframes, Healthtech, Health Insurance, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design

UI/UX Designer | Intern

2016 - 2016
Amazee Labs
  • Played a key role in user research projects, including competitor analysis, critical analytics review, and user survey administration to inform strategic next steps.
  • Produced low- and high-fidelity wireframes, expediting project advancement and enabling early solution testing via iterative designs.
  • Contributed to the development and upkeep of UI components in Sketch.
  • Contributed significantly to the Open Streets initiative website, a nonprofit client of Amazee in Cape Town.
Technologies: Asana, Sketch, Website Redesign, Brand Design, Brand Identity, B2C

UI/UX Designer | Intern

2015 - 2015
King James
  • Facilitated collaborative workshops with business as well as technical stakeholders.
  • Assisted with front-end development and developed UI kits.
  • Created high-fidelity interactive wireframes and redesigned the UIs of existing websites.
Technologies: Brand Design, Brand Identity, User Interviews, Responsive UI

Education

2014 - 2017

Bachelor of Arts Degree in Visual Communication (Interaction Design and Development)

Open Window Institute for Arts and Digital Sciences - Gauteng, South Africa

Skills

Tools

Adobe Experience Design (XD), Sketch, Slack, Figma, Maze, Google Workspace, Adobe Creative Suite, Asana, Jira, Adobe CC, Tableau, FullStory, Anima, FigJam, Google Analytics

Industry Expertise

Health & Wellness

Platforms

Adobe Suite, iOS, Webflow, Android

Other

Responsive UI, Mobile UI, User Flows, Web UI, Gamification, Responsive UX Design, UX Flows, User Interviews, UX Research, UX Review, UX Prototyping, User Testing, Persona Design, UX Strategy, Presentation Design, User Journey Maps, Low-fidelity Prototypes, Wireframing, Sitemaps, Financial UX, Digital Product Design, Website Redesign, User Interface (UI), Mobile App UI, Web Dashboards, Enterprise Design, eCommerce UX, Design Systems, User Research, Notion, Startups, B2B, B2C, Dashboards, Responsive Web Design (RWD), Web Design, Product Design, Journey Mapping, Mockups, Dashboard Design, Visual Design, Information Architecture (IA), Analysis, MVP Design, E-learning, Design Leadership, User Stories, Mobile Design, User Experience (UX), Wellness, Rapid Prototyping, Component Libraries, UI Design, Conceptual Design, UX Principles, High-fidelity Mockups, Design Guidelines, UX Wireframes, Healthtech, Health Insurance, Prototyping, User-centered Design (UCD), UX Analysis, Landing Page Design, UX Design, Native Mobile Apps, Competitor Analysis & Profiling, Brand Design, SEO Audits, SEO Tools, ChatGPT, Brand Identity, Logo Design, Amplitude, Framer, Tailwind CSS, Tailwind UI, Responsive Web Apps, Project Management, Educational Videos, UX Workshops, Web App UI, Artificial Intelligence (AI), Project Planning, WebApp, Adult Learning

Experience

  • UX Research - 10 years
  • UX Strategy - 10 years
  • Figma - 10 years
  • Responsive UX Design - 10 years
  • Digital Product Design - 10 years
  • Startups - 7 years
  • Design Systems - 7 years
  • Enterprise Design - 6 years

Tools

  • Figma
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