Zsófia Dobay
Verified Expert in Design
Designer
Zsófia is a digital product designer (UI/UX) who is passionate about designing meaningful experiences that shape how we interact with technology. She has over ten years of experience as a designer and art director. She understands issues that prevent creative solutions from achieving business goals. Zsófia believes that approaching creative deliverables with a UX focus can help bridge those gaps, produce efficient, pleasing work, and ultimately elevate people's experiences.
Portfolio
Work Experience
Senior Product Designer (UI/UX)
GeoGebra
- Worked as a senior product designer at GeoGebra in the field of digital science education.
- Created intuitive user interfaces for math software with the opportunity to significantly impact the experience of millions of users (teachers and students).
- Crafted every detail of new product features for a wide range of products (like math calculators and math resources) across various devices.
- Rebranded, developed, and maintained the design library.
- Conducted various forms of user research and synthesized the data to inform product decisions.
Freelance Product and Visual Designer
Freelance
- Designed a web-based application for greeHill related to urban forestry and urban planning transformation. Helped to digitize the urban forest and improve urban life by planning and monitoring climate targets.
- Designed several brand identity guides, including colors, typography, logos, brochures, name cards, packaging design, and other assets.
- Worked with storieChild and designed personalized photo storybooks for children. We crafted each book to spotlight the child’s identity to nurture their emotional growth and cultivate their sense of family.
- Designed storieChild's Shopify-based marketplace and the custom book editor platform for personalized books.
- Developed a well-crafted research plan with clear research objectives. Wrote usability research screeners and discussion guides. Recruited targeted end-users for specific research studies.
- Designed Rocket Lunch, a location-based mobile application for finding and discovering lunch menus, happy hours, and fine dining-related events for locals and expats in the city.
- Designed landing pages and a responsive website based on brand guidelines.
Product Designer (UI/UX)
BonsaiX
- Served as the lead product designer at BonsaiX. This productivity tool helps people working in the digital environment to capture, organize, and share information by being the dedicated solution for knowledge management within the company.
- Designed new functionalities like custom channels for company internal wikis and online FAQs for clients. I worked on the whole process from concept through execution, including UX and UI design processes.
- Created web analytics functionality that helps track and optimize online engagement on the platform.
- Built the brand identity guide, custom illustrations, and other assets.
Senior Designer
DaysDesigned Ltd.
- Designed a web application for unique and personal travel experiences—Days Designed. Aimed to be a new custom travel builder and offer easy-to-book travel packages for young travelers with limited time for a travel and experience booking website.
- Built in functionalities such as a custom travel planner, recommendation of destinations and experiences, popular activities, experiences by locals, custom filter and search, and flexible schedules.
- Designed logo and visual language for the brand identity.
- Performed an extensive research phase, including user interviews, lightning demo, competitive analysis, solution sketches, user flows, wireframes, the prototype, and the UI look and feel.
Responsive UI/UX Designer
RIESS GROUP, LLC.
- Worked as a responsive web designer for Riess Group digital agency; they build world-class websites and apps for the world's best brands for Shopify Plus, WordPress, or iOS development.
- Collaborated on multiple eCommerce websites, including Top Fitness, GOAT, Fable PEts, City Grounds, Maniology, Goose Creek, JSculpt, Tc Bros, Slofoodgroup, and many more.
- Designed new functionalities for the websites mentioned above per project requirements.
Shopify Designer
Steel And Pipes Inc
- Worked on the design of a custom Shopify website for industrial hardware in the construction industry.
- Designed custom functionalities to the product pages and helped elevate user experience.
- Designed a custom metal plate-cutting application that lets users shop based on custom preferences. My architectural background helped a lot in designing the technical details and the ideal geometrical approach.
Product Designer
beam.
- Designed the first application where clients can view high-end furniture pieces in all available materials and versions in photo-like digital quality. The final product was an iOS application and a web-based platform.
- Created wireframes, storyboards, and user flows to communicate interaction and design ideas effectively. Conducted user research and evaluated user feedback.
- Collaborated with product management to define and implement innovative solutions for the product experience.
- Executed all visual design stages from concept to final hand-off to engineering.
- Established design guidelines and the company's branding.
- Helped provide actionable and meaningful data-driven insights that represent the voice of multiple users. Assisted across development, design, and marketing teams to evaluate current and upcoming user research needs that helped improve the product.
Education
Master's Degree in Architecture
Budapest University of Technology and Economics - Budapest, Hungary
Certifications
Product Strategy for Designers
Maven
Figma Academy Course
Figma Academy
UI/UX Design Course
Coursera (California Institute of Arts)
Certificate in User Experience Design
California Institute of Arts
Skills
Tools
Figma, Adobe Experience Design (XD), Photoshop CC, InDesign CC, ARCHICAD, Wix, Adobe Photoshop, Illustrator CC, Adobe Premiere Pro, Adobe Illustrator, Sketch, SketchUp Pro, Zeplin
Platforms
Shopify
Industry Expertise
Food & Beverage, Consumer Products, Travel & Leisure
Other
User Experience (UX), User Interface (UI), Product Design, Brand Design, Interior Design, Graphic Design, UX Design, iOS UI Design, iOS UX Design, Mobile UX, Mobile UI, UI Design, UX Research, Adobe UX, Prototyping, Mobile App UI, Web App Design, High-fidelity Mockups, Branding, Web Design, Visual Design, Mobile Design, Edtech Design, B2C, Layout, Mobile UX Design, Mobile UI Design, SaaS Design, Web UI, User Personas, Logo Design, Diary Studies, Wireframing, Web App UI, Web App UX, Responsive Design, Brand Guidelines, UX Review, Consumer Applications, Dashboard Design, Typography, Responsive Web Design (RWD), Web UI Design, Pitch Decks, Template Design, Print Design, Marketing Design, Visual Identity, Luxury, eCommerce UI, Mobile Apps, Travel, Mathematics, 3D Math, Calculators, Educational Games, K-12 Education, Web-based Interface, Websites, Tablet UX, Tablet UI, Food Ordering, Menus, User Flows, Home Furnishing, iPad, Competitor Analysis & Profiling, HR Tools, Payroll & Benefits, Sitemaps, Web Platforms, Urban Planning, Environment, Company Portfolio Design, Museums & Exhibits, Nightlife, Beer, Location Services and Maps, User Stories, Environmental Design, Smart City Technology, Customer Journeys, Online Surveys, B2B2C, Marketplace Design, Marketplaces, SaaS, Web Analytics, Web Dashboards, Data Visualization, eCommerce, Wikis, Communication, Onboarding, Employee Training, Productivity, Information Design, Web UX Design, Booking, Booking UX, Web UX, eCommerce Listings, User Journeys, B2B, Shopify Design, Shopify Customizations, Business to Business to Consumer (B2B2C), Rebranding, Product Strategy, Product Management, UI Components, Design Systems, AI Design
Experience
Tools
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