Content Manager Job Description

Content managers oversee the creation, development, and management of a brand’s content across various platforms. This content manager job description template has been created with the input of Toptal marketing talent and includes the foundational responsibilities and skills to advertise for when hiring a professional full-time or freelance content manager.

Share

Trusted by leading brands and startups

Content managers are integral in shaping and executing a brand’s content strategy. These professionals develop content plans, coordinate with writers and designers, and manage distribution, ensuring consistency across all platforms and alignment with business objectives. They optimize content reach using SEO and SEM best practices and can analyze content performance to make data-driven decisions that enhance engagement. They have robust technical skills and are familiar with content management systems such as WordPress or Drupal. Talented content managers bring both a strategic and creative mindset, playing a key role in driving a brand’s message and maintaining its online presence. They may also manage a team of creatives, motivating and supporting them to consistently produce high-quality content.

This job description for full-time or project-based content managers will help you advertise your position and find qualified candidates who match your criteria.

Content Manager – Job Description and Ad Template

Copy this template, and modify it as your own:

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about company culture, perks, and benefits. Mention office hours, remote-working possibilities, and everything else you think makes your company interesting. Content managers are particularly suited for remote positions, opening your brand to a much wider talent pool.}}

Job Description

Our organization is seeking an experienced content manager who will oversee the creation, management, and optimization of all content across our platforms. The ideal candidate will collaborate closely with writers, designers, stakeholders, and the marketing team to ensure our content strategy aligns with our business goals and engages audiences effectively.

Responsibilities

  • Develop and implement a comprehensive content strategy that aligns with organizational objectives and target audience needs
  • Oversee the creation and optimization of original content across various digital platforms, including social media channels
  • Manage the content calendar to ensure timely publication and distribution of content
  • Coordinate with writers, designers, and other stakeholders to ensure content is on-brand and consistent in style and tone
  • Manage a team of content creators and support them in their professional development
  • Monitor and analyze content performance metrics, such as engagement rates, and use data from analytics tools to drive improvements
  • {{Name specific content types, such as blog posts, social media posts, and email campaigns.}}
  • {{Add any other relevant content manager responsibilities here.}}

Skills and Qualifications

  • Proven experience in online content management or related roles
  • Strong understanding of content strategy, knowledge of SEO and SEM best practices, and familiarity with digital marketing techniques
  • Robust organizational skills—must be able to build out an editorial calendar across various digital channels and multiple content marketing initiatives simultaneously
  • Excellent command of the English language, including strong written and verbal communication skills
  • Proficiency with different content management systems and tracking tools such as Google Analytics
  • Strong interpersonal skills and ability to work collaboratively with cross-functional teams including sales, design, and product
  • Effective leadership skills and capacity to support team members to perform at their best
  • Familiarity with design tools like Adobe Creative Suite or Canva
  • {{Emphasize relevant industry knowledge, particularly for technical or specialized markets such as engineering or healthcare.}}

Education and Training Requirements

  • Bachelor’s degree in marketing, communications, journalism, or a related field are preferred; however, a robust portfolio demonstrating significant experience and knowledge of content marketing may suffice {{Modify to reflect the desired qualifications.}}

Experience Requirements

  • At least two years of professional experience in content management or a related field {{Adjust this section based on the needs of your project. Two years of work experience corresponds with a junior content manager position.}}

Salary Range

{{Include the salary range for your position. The cost associated with hiring a content manager depends on various factors, including location. In the US, the average total salary for content managers is $73,000 as of September 2024.}}

See also:Toptal’s growing, community-driven list of essential Content Management interview questions

Recent Content Management Articles by Toptal Marketing Experts

How to Hire Content Managers

Content managers oversee a company’s content initiatives, including the development, publication, and management of content assets across different channels. This guide to hiring content managers outlines the attributes of strong candidates, best practices for conducting your search, and tips for effective interviews to help you hire the right candidate for your company.

Read Hiring Guide

Find the right Content Management interview questions

Read a list of great community-driven Content Management interview questions.
Read them, comment on them, or even contribute your own.

Read the Questions

Hire a Top Content Manager Now

Toptal is an exclusive network of top Content Management experts, consultants, and professionals. Top companies and startups hire freelance Content Managers from Toptal for their mission-critical marketing campaigns and projects.

See Their Profiles

Melinda Nevala

Freelance Content Manager
United States
Toptal Member Since April 29, 2024

Melinda is an analytical and creative marketing professional with over a decade of experience elevating B2B and B2C brands. She has a strong track record in content management, graphic design, and driving marketing initiatives. Her skills in identifying market trends, leveraging data-driven insights, and crafting compelling brand narratives make Melinda an asset to any organization.

Show More

Jake Aquilina

Freelance Content Manager
Malta
Toptal Member Since February 14, 2024

Jake is a seasoned content specialist with a rich background in data journalism, Web3 marketing, and SEO content management. He has delivered projects for Interlock (Web3 cybersecurity), YouHodler (crypto exchange), and Eurostat (EU data). As the founder of Interlock Academy, a Web3 cybersecurity blog, he significantly boosted organic growth and online engagement, increasing month-on-month organic search traffic growth by 20% and gaining 50,000+ new X followers for Interlock in just over a year.

Show More

Martin Etchegaray

Freelance Content Manager
Argentina
Toptal Member Since December 13, 2023

Martin is a content expert with a deep understanding of SEO, narrative design, content strategy, and team management. With 10+ years of experience in digital marketing, he is dedicated to delivering high-quality content to engage audiences and drive results. As a content manager, editor, and creator, Martin helps brands with compelling storytelling and strategic content creation in various formats, including web content, social media content, video scripts, copy, and microcopy.

Show More

Discover More Content Managers in the Toptal Network

Start Hiring

Toptal Connects the Top 3% of Freelance Talent All Over The World.