Copywriter Job Description

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about company culture, perks, and benefits. Mention office hours, remote-working possibilities, and everything else you think makes your company interesting. Copywriters are particularly suited for remote roles, opening your brand to a wider talent pool.}}

Job Description

Our organization seeks an experienced copywriter to write and edit content across marketing channels. We need a creative thinker who can develop engaging, research-backed content that supports our brand voice and strategy while remaining attuned to the rapid evolution of customer expectations and industry trends. This role requires a persuasive storyteller capable of turning genuine enthusiasm for our products and services into sophisticated, consistent, and compelling content.

Responsibilities

• Brainstorm and create compelling, brand-relevant content that resonates with our brand’s target audiences across a variety of media and formats. {{Be sure to name specific content types, such as website content, social media posts, and email campaigns.}}
• Collaborate with marketing and design stakeholders to ensure content supports innovative marketing campaigns and remains aligned with our brand and marketing strategy.
• Translate complex or technical concepts into clear, engaging marketing materials for specific channels and audiences.
• Present and champion content ideas to business and creative team stakeholders, incorporating insights for continued iterative development.
• Develop a deep understanding of our brand audience to ensure content remains relevant and engaging.
• {{Add other relevant responsibilities here, such as tailoring web content for search engine optimization (SEO).}}

Skills and Qualifications

• A well-rounded portfolio of professional copywriting samples for which you were the primary creator
• Solid understanding of marketing and advertising principles and best practices
• Strong research skills and a scrupulous eye for fact-checking
• Ability to internalize a brand strategy and channel key messages into engaging content
• Strong analytical skills with the ability to interpret content performance metrics and adjust content accordingly
• Demonstrated ability to collaborate and communicate effectively in a team environment, including with marketing and design teams
• Ability to adapt to changing marketing strategies and business priorities
• {{Emphasize relevant industry knowledge, particularly for technical or specialized markets, such as engineering or healthcare.}}
• {{Emphasize skills that align with the primary content types for the position, such as foundational knowledge of SEO, content management systems (CMS), email marketing, or social media marketing.}}

Education and Training Requirements

• Bachelor’s degree in English, marketing, communications, journalism, or related fields (in some cases, an excellent writing portfolio may be considered sufficient, regardless of education or training) {{Modify to reflect the desired qualifications.}}

Experience Requirements

• Two or more years of professional content writing experience in a fast-paced, dynamic environment, such as a marketing agency {{Adjust this section based on the needs of your project. Two years of experience corresponds with a junior copywriter position. Senior copywriters will have at least seven years of experience.}}

Salary Range

{{Include the salary range for your position. The cost associated with hiring a copywriter depends on various factors, including preferred talent location, complexity and size of the project you’re hiring for, seniority, engagement commitment (hourly, part-time, or full-time), and more. In the US, for example, the average total annual pay for copywriters is $75,507 as of August 2024.}}