Alan Muther

As the global SEO lead for LinkedIn Talent Solutions, I successfully directed the international SEO and content marketing plan for LinkedIn Recruiter, LinkedIn Recruiter Lite, and LinkedIn Learning. I achieved substantial business growth through strategic guidance and collaboration with cross-functional teams and significantly heightened our online presence. Moreover, my mentorship and coaching of SEO analysts played a pivotal role in their professional development and contributed to our significant global impact.

Under my leadership, the implemented SEO strategy resulted in a remarkable 47% increase in unique keyword volume and an impressive 11.5 position average rank improvement within just one year of joining. Additionally, our efforts yielded outstanding results regarding the SAO conversion rate, achieving an extraordinary 33% increase through enhanced traffic quality driven by organic search within the first year of my tenure. Overall, my role as the global SEO lead has been marked by successful outcomes, fostering growth, and delivering impressive performance for LinkedIn Talent Solutions.

Thrive Internet Marketing Agency is a digital marketing agency offering SEO, SEM, and web design services. I led the demand generation efforts for the agency, Rize Reviews, and SEO blog. In my first year in this role, I achieved remarkable results that significantly improved the website's performance, increasing rankings, traffic, and agency revenue. Through strategic optimization techniques, we achieved an impressive 8,670 additional keywords ranking in the top 100 organic search results, leading to a remarkable 96% increase in organic search traffic. Our efforts also resulted in a substantial 43% increase in referring domains and a 48% increase in SQLs for the sales team.

As the lead for ThriveDX's SEO strategy, I successfully managed the comprehensive on-page and off-page approach for university partner websites. Conducting competitor analyses and collaborating with stakeholders, we aligned SEO goals with business objectives. I mentored and managed the SEO strategists while overseeing technical audits and optimizing content. Using data-driven insights, we tracked and improved organic search performance. I also established and refined organic search processes, achieving ThriveDX's digital marketing goals. Additionally, I led SEO-related training and implemented standard operating procedures for consistent execution.

I closely collaborated with the founder of Humata.ai to devise and implement an effective SEO strategy for their newly launched website. In just two months, we witnessed a remarkable 500% increase in organically ranked keywords, with the count soaring from around 500 to 2,500. In parallel, I took the lead in crafting a robust content marketing strategy, which doubled the website traffic during the same period. Additionally, I was at the helm of all technical and foundational SEO tasks, such as integrating GA4, implementing schema, managing on-page metadata, and more, ensuring a smooth and successful launch for Humata.ai and its users. In tandem with these efforts, I worked hand in hand with the website designer to create a structurally sound and user-centric website, significantly enhancing the UI/UX for visitors.