Alan Redondo, Marketing Expert in Tampa, FL, United States
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Alan Redondo

Verified Expert  in Marketing

Marketing Expert

Location
Tampa, FL, United States
Toptal Member Since
July 26, 2023

With over 15 years of experience in digital marketing, Alan is a seasoned professional with a strong focus on driving business growth and ROI through his expert SEO and content marketing skills. He has led stakeholder management and consistently delivered exceptional performance results. Alan's expertise and guidance have helped numerous companies elevate their content marketing and SEO strategies, contributing to their overall success and growth.

Project Highlights

Global SEO Lead for LinkedIn Talent Solutions
Successfully led SEO strategy, delivering a 47% increase in unique keyword volume, an 11.5 position average rank improvement, and an impressive 33% boost in SAO conversion rate within the first year of joining.
SEO Success for Thrive Internet Marketing Agency
Achieved 8,670 additional keywords ranking in the top 100 organic search results, a 96% increase in organic search traffic to the website, a 43% increase in referring domains to the website, and a 48% increase in SQLs for the sales team.
SEO Strategy for New Website Launch
Over a span of two months, the number of organically ranked keywords surged by 500%, growing from about 500 to 2,500, accompanied by a 100% increase in traffic.

Expertise

Work Experience

Local Google Ads & SEO Specialist

2024 - 2024
Bumperball Chicago, LLC
  • Completed a full website audit with a list of action items that Bumperball can use to improve website performance.
  • Created a fully optimized paid search campaign via Google Ads.
  • Delivered all relevant findings to the client via video, highlighting new opportunities for SEO improvements and SEM next steps.

SEO Expert

2024 - 2024
Razzball LLC
  • Completed several technical SEO audits for key Razzball pages.
  • Reported audit findings to the team via online meeting sessions.
  • Collaborated with web developers and marketers at Razzball to help implement optimizations to key pages post-audit findings.
  • Managed to get +7000 additional keywords ranked in positions 1-100 on Google within one month of SEO improvements.

SEO Expert

2023 - 2024
Confluent - Main
  • Completed a full technical SEO audit for their websites and implemented fixes that helped improve their SEO scores and organic KPIs.
  • Acted as the go-to SEO person for content improvement, webinars, and other organic strategy requests.
  • Collaborated with the web team to address several website UI/UX opportunities to improve user experience and CRO.

Senior SEO and Content Marketing Manager

2022 - 2024
LinkedIn
  • Led strategy and stakeholder management initiatives, driving business growth and ROI through expert SEO and content marketing knowledge, including targeted WordPress SEO practices to enhance online visibility.
  • Developed and executed SEO business objectives, forecasting, and performance results that consistently exceeded expectations and drove meaningful impact.
  • Implemented a cost-efficient, AI-driven SEO approach to enhance online presence, increase growth, and optimize expenses while leveraging Google Analytics 4 for comprehensive analytics and performance measurement.
  • Acted as a go-to SEO and content marketing expert within digital marketing, providing strategic guidance and thought leadership to business unit marketing teams to elevate their content marketing and SEO strategies.
  • Defined and executed content creation and syndication strategies for online reputation management and LinkedIn digital marketing that drove engagement and brand awareness across target audiences.
  • Shaped technology platform development to enhance SEO and content marketing impact and stayed at the forefront of industry trends and best practices.
  • Collaborated with cross-functional teams such as web, product, paid media, and UI/UX to ensure the successful execution of SEO strategies that aligned with overall business goals, driving meaningful impact.
  • Mentored and coached SEO analysts to improve their skills and implement successful SEO strategies leveraging various tools, including Yoast SEO.

SEO and Content Marketer

2023 - 2023
Tilda Technologies, Inc.
  • Collaborated closely with the founder of Humata.ai to develop and execute an effective SEO strategy for their new website. Over two months, the number of organically ranked keywords rose by 500%, increasing from approximately 500 to 2,500.
  • Developed and spearheaded a comprehensive content marketing strategy, which led to a 100% increase in traffic over two months.
  • Oversaw the technical and website setup tasks related to SEO, which included GA4, schema, on-page metadata, and other foundational SEO elements. This ensured a successful launch for both Humata.ai and its user base.
  • Collaborated closely with their website designer to establish a robust and user-friendly website structure. This led to an enhanced UI/UX experience for website visitors.

Senior Manager, SEO

2020 - 2022
ThriveDX Group
  • Developed and implemented ThriveDX's comprehensive on-page and off-page SEO strategy for all university partner websites.
  • Managed, supported, and led a team of SEO strategists to ensure they were set up for success, which included providing training and mentorship, setting clear goals and expectations, and regularly monitoring performance and progress toward objectives.
  • Conducted thorough on-page SEO technical audits, identifying critical issues and opportunities for optimization, and worked closely with the development team to implement appropriate solutions and ensure best practices were followed.
  • Formulated and implemented strategic content roadmaps, encompassing the creation of comprehensive plans for website pages, blog posting schedules, and other original content tailored to meet the target audience's interests and SEO objectives.
  • Tracked, analyzed, and reported on organic search performance, regularly identifying new improvement opportunities using various tools, including Google Analytics, HubSpot, Google Search Console, Ahrefs, Screaming Frog, and Semrush.
  • Built and optimized organic search processes and procedures for team members to ensure that ThriveDX's digital marketing objectives and goals were achieved.
  • Led internal SEO-related training and development programs designed to improve the overall SEO knowledge and skills of team members and developed and implemented standard operating procedures to ensure consistent execution of SEO processes.

Senior Demand Generation Manager

2019 - 2020
Thrive Internet Marketing Agency
  • Led demand generation efforts for Thrive Internet Marketing Agency, Rize Reviews, and SEO blog.
  • Worked with client-facing teams to develop results-driven internet marketing strategies that ensured our clients experienced an increase in rankings, traffic, leads, and revenue.
  • Led a team of 20+ demand-generation specialists, which included managing the performance and success of each team member.
  • Achieved YoY expected results for Thrive's website: 8,670 additional keywords ranking in the top 100 organic search results, a 96% increase in organic search traffic, a 43% increase in referring domains to the website, and a 48% increase in SQLs.
  • Oversaw the strategy and implementation of all demand generation factors, including SEO, content strategy, guest posting, PPC, social media, and email marketing. Engaged in podcast marketing for several agency clients to help grow the channel.
  • Used video analytics tools to track and analyze user engagement metrics, enabling data-driven decisions to improve video content performance and audience reach.
  • Helped manage our company's annual marketing budget and decide where to allocate funds in order to increase revenue.
  • Assisted in searching, interviewing, hiring, and training new team members.

Director of SEO

2019 - 2019
Archer
  • Managed a team of SEO specialists in all aspects of search engine optimization for the agency's clients.
  • Led the development of on-page and off-page SEO strategies for all the agency's clients, including Hyatt and Palm Beach Tan, and leveraged Yelp for local SEO efforts.
  • Directed and guided SEO team members in executing SEO tactics, including keyword research, website audits, content strategy with copy editing, link building, local SEO, Shopify SEO, conversion rate optimization, and client reporting.
  • Collaborated with development, UX, and content teams to ensure SEO strategies were effectively and properly implemented.
  • Created and maintained processes and systems that scaled with the growth of the SEO division. Used Adobe DTM and tracked marketing efforts with Adobe Analytics.
  • Kept pace with SEO trends, developments, and algorithm updates and proactively communicated them to the digital marketing team.
  • Worked closely with the business development team to identify, qualify, and close new projects.

SEO Manager

2018 - 2019
Seer Interactive
  • Developed and managed innovative SEO strategies for Fortune 500 companies to support their business goals and drive revenue growth.
  • Conducted in-depth content gap analyses, competitive and audience analysis, keyword research, and SERP landscape analysis to improve organic traffic, rankings, and conversion for clients.
  • Led strategic meetings with multiple clients and internal teams to ensure findings from all channels were being leveraged to help reach client goals.
  • Managed multiple internet marketing projects with cross-functional teams to ensure client deliverables were completed per our project scope.
  • Used data visualization tools to merge paid and organic data sets to discover new insights and opportunities supported by data.
  • Implemented voice search optimization strategies to enhance website visibility and user experience, staying abreast of evolving trends and technologies in the field.
  • Mentored and coached four SEO associates to support client goals and encouraged management when applicable.

SEO Manager

2014 - 2018
Thrive Internet Marketing Agency
  • Managed and served as the team lead for all aspects of online marketing, including SEO, PPC, SMM, and content marketing, to generate top results for clients in the areas of rankings, traffic, and leads.
  • Implemented SEO strategies, using Yoast SEO to optimize hundreds of websites, improving search engine rankings and organic traffic.
  • Set up Amazon Advertising campaigns to maximize paid search efforts for several agency clients.
  • Coached, mentored, trained, and managed a team of six SEO specialists to ensure the success of digital marketing campaigns for clients in several industries.
  • Served as the account manager to maintain a high customer retention rate by building long-term relationships and delivering excellent results.
  • Created new on-site content as well as content for partners and blogger outreach initiatives.
  • Developed and managed link-building initiatives and managed outreach strategies.
  • Used video analytics tools to track and analyze user engagement metrics, enabling data-driven decisions to improve video content performance and audience reach.
  • Awarded Thriver of the Year, Top SEO Performer, and The Upsells Award for multiple years.

Digital Strategy Account Manager

2013 - 2014
Mediagistic
  • Developed and executed the digital strategy for a portfolio of 40 accounts, including SEO, SEM, ORM, syndication, social, and display tactics.
  • Maintained a 95% customer retention rate and gained new customers monthly due to delivering good results. Key accounts experienced substantial sales increases due to the successful performance of the digital campaigns.
  • Communicated regularly with internal and external clients to review the performance of internet marketing campaigns. Worked with the ad agency's cross-functional teams, such as content, social, and sales, to achieve clients' digital marketing goals.
  • Examined Microsoft Advertising performance analytics and additional data sets to assess the customer's campaign cost-per-lead, conversion rates, and other pivotal metrics.
  • Conducted ad-hoc reports to identify performance gain or loss and provided suggestions on how to optimize campaigns to maximize results within the allocated budget.

Internet Marketing Specialist

2012 - 2013
Sales & Marketing Technologies
  • Led the strategic development of internet marketing (SEO/SEM) campaigns to improve clients' website rankings, traffic, and brand awareness. As a result, year-over-year (YoY) organic leads increased significantly for assigned accounts.
  • Executed account management responsibilities for 25 small and midsize business (SMB) accounts in several industries.
  • Met with clients monthly to review the performance of internet marketing campaigns and opportunities for improvement.
  • Managed a team of marketing coordinators by assigning and supervising projects to ensure clients' marketing goals were met.
  • Performed keyword research, competitor analysis, backlink analysis, and on-page and off-page optimization for assigned accounts to improve performance and increase website leads.
  • Created and presented client-facing reports using Raven Tools, which included Google Analytics data, social media statistics, and overall website performance metrics.

Marketing Coordinator

2010 - 2012
TDS
  • Led the company's rebranding initiative, including website and marketing materials, due to VISI's acquisition by TDS.
  • Managed the company's website, social media, and SEO, leading to first-page rankings on major search engines.
  • Planned promotional events that resulted in a 25-50% increase in data center tour requests and strong leads for the sales team.
  • Developed marketing and sales materials using the Adobe Creative Suite, which included Adobe InDesign, Illustrator, and Photoshop.
  • Created original content such as blogs and videos, increasing the company's online engagement and following.
  • Executed marketing campaigns and managed the customer database within Microsoft Dynamics CRM.

Promotions Manager

2008 - 2010
True Anthem
  • Orchestrated highly successful social media campaigns for renowned clients, including Adidas, Coinstar, Rocawear, and Wonka, resulting in substantial online engagement and brand visibility.
  • Led Wonka Battle of the Bands on socials, driving 58,000 song downloads and 65,000 widget shares in three months.
  • Fostered and nurtured valuable relationships with influential bloggers, amplifying promotions and strengthening brand affinity among the target audience, building both corporate and personal branding.
  • Crafted original branded content for esteemed clients and devised interactive social media experiences, captivating consumers and driving heightened interest and participation.

Global SEO Lead for LinkedIn Talent Solutions

http://www.business.linkedin.com

Successfully led SEO strategy, delivering a 47% increase in unique keyword volume, an 11.5 position average rank improvement, and an impressive 33% boost in SAO conversion rate within the first year of joining.

As the global SEO lead for LinkedIn Talent Solutions, I successfully directed the international SEO and content marketing plan for LinkedIn Recruiter, LinkedIn Recruiter Lite, and LinkedIn Learning. I achieved substantial business growth through strategic guidance and collaboration with cross-functional teams and significantly heightened our online presence. Moreover, my mentorship and coaching of SEO analysts played a pivotal role in their professional development and contributed to our significant global impact.

Under my leadership, the implemented SEO strategy resulted in a remarkable 47% increase in unique keyword volume and an impressive 11.5 position average rank improvement within just one year of joining. Additionally, our efforts yielded outstanding results regarding the SAO conversion rate, achieving an extraordinary 33% increase through enhanced traffic quality driven by organic search within the first year of my tenure. Overall, my role as the global SEO lead has been marked by successful outcomes, fostering growth, and delivering impressive performance for LinkedIn Talent Solutions.

SEO Success for Thrive Internet Marketing Agency

https://thriveagency.com/

Achieved 8,670 additional keywords ranking in the top 100 organic search results, a 96% increase in organic search traffic to the website, a 43% increase in referring domains to the website, and a 48% increase in SQLs for the sales team.

Thrive Internet Marketing Agency is a digital marketing agency offering SEO, SEM, and web design services. I led the demand generation efforts for the agency, Rize Reviews, and SEO blog. In my first year in this role, I achieved remarkable results that significantly improved the website's performance, increasing rankings, traffic, and agency revenue. Through strategic optimization techniques, we achieved an impressive 8,670 additional keywords ranking in the top 100 organic search results, leading to a remarkable 96% increase in organic search traffic. Our efforts also resulted in a substantial 43% increase in referring domains and a 48% increase in SQLs for the sales team.

SEO Success for ThriveDX

http://www.thrivedx.com

Led ThriveDX's SEO strategy during the rebrand from HackerU. Developed on-page and off-page plans for university partners, managed the team, and achieved digital marketing goals through data-driven insights.

As the lead for ThriveDX's SEO strategy, I successfully managed the comprehensive on-page and off-page approach for university partner websites. Conducting competitor analyses and collaborating with stakeholders, we aligned SEO goals with business objectives. I mentored and managed the SEO strategists while overseeing technical audits and optimizing content. Using data-driven insights, we tracked and improved organic search performance. I also established and refined organic search processes, achieving ThriveDX's digital marketing goals. Additionally, I led SEO-related training and implemented standard operating procedures for consistent execution.

SEO Strategy for New Website Launch

https://www.humata.ai/

Over a span of two months, the number of organically ranked keywords surged by 500%, growing from about 500 to 2,500, accompanied by a 100% increase in traffic.

I closely collaborated with the founder of Humata.ai to devise and implement an effective SEO strategy for their newly launched website. In just two months, we witnessed a remarkable 500% increase in organically ranked keywords, with the count soaring from around 500 to 2,500. In parallel, I took the lead in crafting a robust content marketing strategy, which doubled the website traffic during the same period. Additionally, I was at the helm of all technical and foundational SEO tasks, such as integrating GA4, implementing schema, managing on-page metadata, and more, ensuring a smooth and successful launch for Humata.ai and its users. In tandem with these efforts, I worked hand in hand with the website designer to create a structurally sound and user-centric website, significantly enhancing the UI/UX for visitors.
2006 - 2010

Bachelor's Degree in Marketing

Florida State University - Tallahassee, FL, USA

APRIL 2020 - PRESENT

Google Ads Certification

Google

APRIL 2020 - PRESENT

Google Analytics Certification

Google

JANUARY 2017 - PRESENT

Bing Ads Accredited Professionals

Microsoft

JUNE 2013 - PRESENT

HTML Certificate

W3Schools

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