Andrej Gamser

The chatbot was a communication platform based on AI, and it had been used exclusively for providing service information to users. As a brand that dictated innovation, Tuborg—for the 1st time ever—created a special version of the chatbot platform that allowed users to communicate via Facebook's Messenger app with the renowned television host Zoran Kesić, singer Mimi Mercedez, and DJ performer Kristijan Molnar. This way, users could relive their life journeys and memories and thus see their city through different eyes.

These three chatbots introduced young people to the beginnings of the rave scene in Serbia, iconic nightlife spots during the 90s, significant concerts remembered by many generations, and places in the city that they should visit. Zoran, Mimi, and Kristijan had each chosen four locations that had influenced their lives, and at each of these locations, users found surprises—from a musical journey through time to special gifts and, of course, some free beer.

I managed Coca-Cola's social media channels as their dedicated CM. I executed strategies that captivated audiences across various platforms, fostering engagement and brand loyalty.

One of my core responsibilities was to adapt and localize international campaigns for regional markets. I excelled in tailoring campaigns to resonate with diverse cultural nuances, ensuring a consistent global brand message while respecting local sensitivities. I also thrived in creating unique local campaigns that left a lasting impact. My ability to tap into the essence of local cultures and trends allowed Coca-Cola to maintain a fresh and relevant presence in different markets.

Leveraging the power of influencers, I orchestrated highly successful influencer marketing campaigns that drove brand visibility and consumer trust. Collaborations with influencers strategically aligned with Coca-Cola's image and values were a hallmark of my tenure.

My role extended beyond passive engagement, as I spearheaded online activations that spurred user-generated content, contests, and challenges. These initiatives enriched Coca-Cola's online community and contributed to viral marketing successes.

Collaborating closely with developers, designers, copywriters, and account managers, I ensured seamless execution of the job application online platform. My role extended beyond the team, as I worked closely with IKEA's HR and communication departments and liaised with PR and media buyers to achieve integrated marketing success.