Andrew Golden

As brands aim to capture consumer attention in an ever-more competitive landscape, digital out-of-home (DOOH) advertising provides the perfect canvas for advertisers to reach their audiences with high-impact creative at multiple touchpoints throughout the buyer's journey.

For this campaign, I partnered with internal and external subject matter experts to write the copy for the main ebook asset. I also managed the asset's design process across internal and 3rd-party design teams. Finally, I built a full launch plan for this asset involving repurposing ebook sections into thought leadership, industry articles, and social media posts, building targeted email sequences, launching a PR push generating earned and paid impressions, and promoting the asset through content syndication outlets.

For the modern recruiting function, data is everything. Yet disorganized spreadsheets, hours of manual data entry, and disparate data silos are a few reasons TA teams struggle to command a seat at the table. This asset aimed to empower TA leaders to start making data-driven decisions that would build a more equitable pipeline by centralizing all of their hiring data into visually enticing dashboards.

For this asset, I interviewed subject matter experts and internal product team members to understand the specific metrics TA leaders care about and which ones to highlight based on the stakeholders viewing the dashboard. I also worked with our internal design team to transform this into a visually enticing asset.

DOOH advertising offers advanced data-driven capabilities, in-depth audience targeting, and robust measurement solutions, which have combined to make this one of the fastest-growing and most impactful advertising channels available today.

For this asset, I interviewed subject matter experts to gain insight into how alcohol brands can leverage DOOH to create impactful legal drinking age (LDA)-compliant ads that reach consumers in the real world, when and where they are making their purchasing decisions. Additionally, I collaborated with the in-house graphic design team to gather compelling example images and lay out the design. Finally, I built out a launch plan that involved repurposing sections of this ebook into smaller content assets such as articles and social media posts to drive additional traffic to this asset.