Brett Loney

As a director of performance marketing, I oversaw paid advertising of over $10 million a month across a portfolio of more than 15 direct-to-consumer brands. Also, I analyzed data to identify performance trends, creative assets, audience insights, and product-level enhancements across each brand's catalog.

Venue marketplace is an innovative shopping experience. It is flexible and offers easy payment options for real people to get what they need and when they need it. The marketplace offers top names in electronics, fashion, home goods, and other industries.

I acted as a vice president of this marketing eCommerce and oversaw a nine-person marketing team that worked on revenue KPIs reporting to the CEO and private equity leadership.

As a digital marketing executive, I managed paid media for various B2B and B2C projects. For these projects, I oversaw paid media budget allocation, creative, landing pages, product marketing, supply chain, inventory forecasting, lead generation, ROAS/CAC performance optimization, and reporting.

Anagram is a Series A technology startup that provides a platform for optometrists to offer insurance to their eye care customers who have engaged me to provide digital marketing services. I developed a comprehensive strategy that included search engine optimization (SEO), search engine marketing (SEM), social media advertising, and email marketing.

To start, I thoroughly analyzed Anagram's target audience and industry competition to identify the most effective keywords to optimize their website for SEO. I then developed a search ad campaign that targeted these keywords, as well as display ads that ran on optometry and vision care websites.

Additionally, Brett created a social media advertising campaign that targeted optometrists and their customers. He crafted compelling ad copy and developed eye-catching visuals to promote the benefits of Anagram's platform.

To further engage potential customers, I also created an email marketing campaign that included personalized content and promotions. I used marketing automation software to segment Anagram's email list based on customers' interests and behavior, which helped increase open and click-through rates.

La Senza, a lingerie brand, approached me to lead their performance marketing campaigns on Tik Tok. The goal was to drive sales during their winter sale through visually stunning videos in a vertical format.

I led all facets of the creative process, including video and photo shoots as well as editing, to create visually stunning videos in a vertical format. I used my expertise in performance marketing to identify the best ad formats, targeting options, and bidding strategies to optimize the campaigns.