Elmer Tabby Taboada
Verified Expert in Marketing
Marketing Expert
Las Vegas, NV, United States
Toptal member since October 6, 2022
Elmer is a hands-on strategist and a digital marketing leader with 18 years of experience in eCommerce and online marketing. His multidisciplinary marketing experience has resulted in solid knowledge of people leadership, branding, Google Analytics, and Google Ads. Elmer specializes in email and affiliate marketing, search engine optimization, Facebook advertising, website management, paid and organic media strategies, and online lead generation.
Project Highlights
Expertise
- Digital Strategy
- Direct to Consumer (D2C)
- Email Marketing
- Facebook Marketing
- Google Ads
- Google SEO
- Paid Media
- SEO Audits
Work Experience
Director of Digital Marketing
Geospan Corporaition
- Built, planned, and implemented the company's overall digital marketing strategy. I also worked with the VP of Sales and VP of Product to develop an inbound marketing plan and improve their corporate website.
- Led one direct report that functions as the social media manager, and we have tagged the team to increase the organic traffic for their corporate website through SEO and social media, which resulted in an increase of organic traffic by 125%.
- Ran paid media campaigns in Google Ads, Meta, and LinkedIn to target roofers, contractors, and insurance adjusters. This campaign generated more leads for their sales department.
Director of Digital Marketing
Exhale Brands Nevada
- Overhauled a cannabis dispensary website and worked with executives to create a digital marketing roadmap.
- Developed digital marketing strategies and executed brand promotions around key business initiatives, aligning the messaging and activities with the brand positioning to drive engagement and sales for both the store and wholesale partners.
- Led the strategic, digital, and tactical execution of marketing to increase website and foot traffic to the store, ultimately impacting top-line revenue.
- Supervised one direct report and oversaw website functionality, SEO, email marketing, and paid display and social campaigns with three partner vendors and outsourced resources.
Digital Marketing Director
DaVinci Tech (acquired by Greenlane Holdings)
- Managed DaVinci's annual digital marketing budgeting scope in the range of one million.
- Involved in overall branding for DaVinci products and strategizing of day-to-day operations.
- Designed and executed digital marketing efforts, including email campaigns, SEO, paid display, and lead generation for B2B and B2C. Used strategies and tools like Google SEO, paid search and ads, mobile advertising, and data visualization tools.
- Oversaw internal marketing team and agency support partners to ultimately achieve the department's KPI goals.
- Supervised two direct reports—creative lead and social media manager—and partner vendors to execute SEO, affiliate marketing, and programmatic campaigns.
Inbound Marketing Manager
DaVinci Tech
- Developed, implemented, and managed marketing campaigns that promoted DaVinci's brand and its products online and focused on search engine optimization and paid media.
- Improved Davincivaporizer.com's online traffic by 200%.
- Conducted A/B testing on landing pages and email blasts to enhance user experience and gain insights on conversion optimization.
- Managed and executed digital marketing campaigns using tools such as Semrush, Ahrefs, Mailchimp, Optimizely, Constant Contact, Justuno, ShareASale, Google Optimize, Google Analytics, Google Data Studio, Google Ads, WordStream, and Adobe Suite.
- Tracked and reported the campaign's ROAS and ROI figures to executives for business performance optimization.
Tactical SEO and Outsourcing Consultant
SquareFish
- Liaised between client and internal marketing groups to execute SEO, local SEO, social strategy, marketing, community, PR, and video.
- Developed ideas and contributed to original content such as blog posts, articles, white papers, ebooks, infographics, and presentations that were utilized across various channels.
- Performed client hand-holding for accounts from project start to end.
- Expanded client relationships by upselling and cross-selling additional solutions.
- Conducted monthly client conference calls to evaluate reports and results.
SEO Manager
Sticky Media Solutions
- Strategized overall SEO growth plan and led campaign execution for client sites.
- Conducted SEO audits, keyword research, and technical optimizations for accounts.
- Supervised seven junior SEO specialists and directed on-page optimization and link acquisition campaigns.
- Implemented various SEO measures to increase client rankings and profits, which included article submission, competitive link leveling, brand awareness through citation building, social media campaign, and other white hat strategies.
- Utilized multiple tools to track, monitor, and analyze search engine ranking, traffic, and web audits.
Project History
Twofold Increase in Top-line Revenue for DaVinci Tech
Helped plot out the marketing and product roadmap for the business to grow from five million to ten million in annual recurring revenue in seven years until it got acquired by a publicly traded company.
I was involved in market research, product branding, strategizing, and executing all digital marketing campaigns for DaVinci Tech to achieve YoY revenue growth until Greenlane Holdings acquired the company.
Organic Traffic Growth of 200%
Performed a technical and backlink audit, corrected issues, and implemented a content editorial plan alongside a manual outreach campaign to build keyword-focused content pieces and high-quality, relevant backlinks.
Davincivaporizer.com is a consumer tech brand for aromatherapy and cannabis consumption. As the inbound marketing manager, I was responsible for growing their inbound traffic. I started improving their SEO campaigns, performed a technical and backlink audit, and corrected issues. I then implemented a content editorial plan alongside a manual outreach campaign to build keyword-focused content pieces, PR placements, and high-quality, relevant backlinks. It resulted in a 200% growth in the website’s organic traffic.
Digital Marketing Agency
Started a digital marketing agency with a production office in Asia and managed 25 resources to deliver white-label solutions for SEO, content development, media buying, and web development to markets based in the US, Canada, and the UK.
SquareFish offers cost-effective and reliable services for digital marketing by helping with ideation, execution, and strategies to achieve top-line growth. Understanding a client to generate online buzz and harness and deliver an end solution is essential.
Comprehensive Go-to-market Strategy for Startup Product Launch
Planned and executed a GTM strategy for a hardware tech company in the cannabis space to increase the company's revenue. This has resulted in a 55% increase in their bottom line.
Hitoki was a struggling startup selling hardware for cannabis consumption. I was onboarded as the VP of marketing while working with this company. Their product was a unique laser consumption device that utilizes the power of laser to combust flowers. They needed to pivot and produce a new product to tap into the mass market and reach their revenue targets. I was able to help them launch their 2nd product - from ideation of the new device to production and mapping out the entire marketing strategy to launch in the market. The results were a 55% increase in revenue for the 1st year of the launch and hitting the highest-grossing month in their business history.
Education
Associate's Degree in Internet Marketing
Informatics Computer Institute of Asia - Cagayan De Oro, Republic of the Philippines
Certifications
Google Analytics for Power User
Google Ads Professional
Skills
Core
Google Ads, SEO Tools, Google SEO, Paid Advertising, SEO Content, SEO Marketing, Digital Marketing, Conversion Rate Optimization (CRO), Lead Generation, Copywriting, Email Marketing, Local SEO, SEO Audits, Facebook Ads, Return on Ad Spend (ROAS), Search Engine Marketing (SEM), Off-page SEO, Keyword Research, Google Paid Ads, Market Research & Analysis, B2C Marketing, Performance Marketing, Google Advertising, Display Advertising, Advertising Campaigns, Mobile Advertising, Facebook Marketing, Affiliate Marketing, Organic SEO, Organic Social Media, Media Buying, Digital Advertising, Digital Marketing Strategy, Digital Campaigns, Online Marketing, Backlinks, Marketing Budgeting, LinkedIn Ads, Brand Strategy
Platforms & Tools
Ahrefs, Adobe Photoshop, Digital Advertising Platforms, BigCommerce, Google Ad Manager, Google Analytics
Business Models
B2B, Business to Consumer (B2C), B2C, B2B2C, Business to Business to Consumer (B2B2C), Business to Business (B2B)
Other
Website Management, Web Content, Web Analytics, Digital Strategy, Paid Media, Facebook Pixel, WordPress, Website Redesign, Website Audits, Project Planning, Digital Project Management, Management Consulting, Consulting, Web UI, Web UX, Keyword Analysis, Audits, Schemas, Semrush, Data Analysis, Data Analytics, Data Strategy, Data Visualization, Data Management, Direct to Consumer (D2C), B2B Lead Generation, eCommerce, Project Budget Management, Growth Marketing, Brand Positioning, Programmatic Marketing, Geofencing & Geotargeting, Paid Search, Shopify, Website Traffic, Project Management, Business Strategy, Business Management, Digital Media, Multimedia, Acquisitions, Web Trends, Meta Ads, B2B Marketing, Press Releases, Events
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