Elmer Tabby Taboada, Marketing Expert in Las Vegas, NV, United States
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Elmer Tabby Taboada

Verified Expert  in Marketing

Marketing Expert

Location
Las Vegas, NV, United States
Toptal Member Since
October 6, 2022

Elmer is a hands-on strategist and a digital marketing leader with 18 years of experience in eCommerce and online marketing. His multidisciplinary marketing experience has resulted in solid knowledge of people leadership, branding, Google Analytics, and Google Ads. Elmer specializes in email and affiliate marketing, search engine optimization, Facebook advertising, website management, paid and organic media strategies, and online lead generation.

Project Highlights

Twofold Increase in Top-line Revenue for DaVinci Tech
Helped plot out the marketing and product roadmap for the business to grow from five million to ten million in annual recurring revenue in seven years until it got acquired by a publicly traded company.

Expertise

Work Experience

Director of Digital Marketing

2022 - PRESENT
Exhale Brands Nevada
  • Overhauled the cannabis dispensary website and worked with executives to create a digital marketing roadmap.
  • Developed digital marketing strategies and executed brand promotions around key business initiatives, aligning the messaging and activities with the brand positioning to drive engagement and sales for both the store and wholesale partners.
  • Led the strategic, digital, and tactical execution of marketing to increase website and foot traffic to the store, ultimately impacting top-line revenue.
  • Supervised one direct report and oversaw website functionality, SEO, email marketing, and paid display and social campaigns with three partner vendors and outsourced resources.

Digital Marketing Director

2018 - 2022
DaVinci Tech (acquired by Greenlane Holdings)
  • Managed DaVinci's annual digital marketing budgeting scope in the range of one million.
  • Involved in overall branding for DaVinci products and strategizing of day-to-day operations.
  • Designed and executed digital marketing efforts, including email campaigns, SEO, paid display, and lead generation for B2B and B2C. Used strategies and tools like Google SEO, paid search and ads, mobile advertising, and data visualization tools.
  • Oversaw internal marketing team and agency support partners to ultimately achieve the department's KPI goals.
  • Supervised two direct reports—creative lead and social media manager—and partner vendors to execute SEO, affiliate marketing, and programmatic campaigns.

Inbound Marketing Manager

2014 - 2018
DaVinci Tech
  • Developed, implemented, and managed marketing campaigns that promoted DaVinci's brand and its products online and focused on search engine optimization and paid media.
  • Improved Davincivaporizer.com's online traffic by 200%.
  • Conducted A/B testing on landing pages and email blasts to enhance user experience and gain insights on conversion optimization.
  • Managed and executed digital marketing campaigns using tools such as Semrush, Ahrefs, Mailchimp, Optimizely, Constant Contact, Justuno, ShareASale, Google Optimize, Google Analytics, Google Data Studio, Google Ads, WordStream, and Adobe Suite.
  • Tracked and reported the campaign's ROAS and ROI figures to executives for business performance optimization.

Tactical SEO and Outsourcing Consultant

2012 - 2014
SquareFish
  • Liaised between client and internal marketing groups to execute SEO, local SEO, social strategy, marketing, community, PR, and video.
  • Developed ideas and contributed to original content such as blog posts, articles, white papers, ebooks, infographics, and presentations that were utilized across various channels.
  • Performed client hand-holding for accounts from project start to end.
  • Expanded client relationships by upselling and cross-selling additional solutions.
  • Conducted monthly client conference calls to evaluate reports and results.

SEO Manager

2005 - 2012
Sticky Media Solutions
  • Strategized overall SEO growth plan and led campaign execution for client sites.
  • Conducted SEO audits, keyword research, and technical optimizations for accounts.
  • Supervised seven junior SEO specialists and directed on-page optimization and link acquisition campaigns.
  • Implemented various SEO measures to increase client rankings and profits, which included article submission, competitive link leveling, brand awareness through citation building, social media campaign, and other white hat strategies.
  • Utilized multiple tools to track, monitor, and analyze search engine ranking, traffic, and web audits.

Twofold Increase in Top-line Revenue for DaVinci Tech

Helped plot out the marketing and product roadmap for the business to grow from five million to ten million in annual recurring revenue in seven years until it got acquired by a publicly traded company.

I was involved in market research, product branding, strategizing, and executing all digital marketing campaigns for DaVinci Tech to achieve YoY revenue growth until Greenlane Holdings acquired the company.

Organic Traffic Growth of 200%

http://www.davincivaporizer.com

Performed a technical and backlink audit, corrected issues, and implemented a content editorial plan alongside a manual outreach campaign to build keyword-focused content pieces and high-quality, relevant backlinks.

Davincivaporizer.com is a consumer tech brand for aromatherapy and cannabis consumption. As the inbound marketing manager, I was responsible for growing their inbound traffic. I started improving their SEO campaigns, performed a technical and backlink audit, and corrected issues. I then implemented a content editorial plan alongside a manual outreach campaign to build keyword-focused content pieces, PR placements, and high-quality, relevant backlinks. It resulted in a 200% growth in the website's organic traffic.

Digital Marketing Agency

http://www.squarefishinc.com

Started a digital marketing agency with a production office in Asia and managed 25 resources to deliver white-label solutions for SEO, content development, media buying, and web development to markets based in the US, Canada, and the UK.

SquareFish offers cost-effective and reliable services for digital marketing by helping with ideation, execution, and strategies to achieve top-line growth. Understanding a client to generate online buzz and harness and deliver an end solution is essential.
2002 - 2004

Associate's Degree in Internet Marketing

Informatics Computer Institute of Asia - Cagayan De Oro, Republic of the Philippines

OCTOBER 2020 - OCTOBER 2021

Google Analytics for Power User

Google

MAY 2020 - MAY 2021

Google Ads Professional

Google

Core

SEO Tools, Google SEO, SEO Content, SEO Marketing, Digital Marketing, Email Marketing, Local SEO, SEO Audits, Google Ads, Facebook Ads, Return on Ad Spend (ROAS), Search Engine Marketing (SEM), Off-page SEO, Keyword Research, Google Paid Ads, Market Research & Analysis, B2C Marketing, Performance Marketing, Google Advertising, Display Advertising, Advertising Campaigns, Mobile Advertising, Facebook Marketing, Paid Advertising, Affiliate Marketing, Organic SEO, Organic Social Media, Media Buying, Digital Advertising, Digital Marketing Strategy, Digital Campaigns, Online Marketing, Backlinks, Marketing Budgeting

Platforms & Tools

Ahrefs, Adobe Photoshop, Digital Advertising Platforms, BigCommerce, Google Ad Manager, Google Analytics

Business Models

B2B, Business to Consumer (B2C), B2C, B2B2C, Business to Business to Consumer (B2B2C), Business to Business (B2B)

Other

Website Management, Web Content, Web Analytics, Digital Strategy, Paid Media, Facebook Pixel, WordPress, Website Redesign, Website Audits, Project Planning, Digital Project Management, Management Consulting, Consulting, Web UI, Web UX, Keyword Analysis, Audits, Schemas, Semrush, Data Analysis, Data Analytics, Data Strategy, Data Visualization, Data Management, Direct to Consumer (D2C), B2B Lead Generation, eCommerce, Project Budget Management, Growth Marketing, Brand Positioning, Programmatic Marketing, Geofencing & Geotargeting, Paid Search, Shopify, Website Traffic, Project Management, Business Strategy, Business Management, Digital Media, Multimedia, Acquisitions, Web Trends

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