Emily Scardino Arkhipova, Marketing Expert in Secaucus, NJ, United States
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Emily Scardino Arkhipova

Verified Expert  in Marketing

Marketing Expert

Secaucus, NJ, United States

Toptal member since June 6, 2024

Expertise
CopywritingCopy EditingContent WritingE-commerce MarketingSEO CopywritingSocial Media MarketingEmail Marketing
Bio

Emily is a pitch-winning creative and copy director and editor who has produced national TV, print, out-of-home (OOH), digital, and social marketing campaigns for clients like Bloomingdales.com, Walmart, and Century 21. She has worked with big ideas, overarching branding, digital campaigns, and the latest in SEO, including mentoring teams of up to 35 professionals. An expert reporter and editor, Emily was a former features director for Condé Nast, Women's Wear Daily, and Footwear News.

Project Highlights

Portfolio
Compiled some of my top-notch work, featuring Walmart national campaigns and digital projects for Bloomingdales.com and Century 21 Department Stores, including an NYC MTA subway and bus campaign.
National Ads for Walmart
Provided creative direction and scripts for national Walmart commercials and wrote and ideated the nationwide DOOH campaign.
Digital OOH Campaign for Walmart
Ideated and wrote the national DOOH campaign for Walmart.

Expertise

  • Content Writing
  • Copywriting
  • Creative Advertising
  • Creative Direction
  • Creative Strategy
  • Creative Thinking
  • Writing & Editing
  • eCommerce Marketing

Work Experience

VP | Creative Director

2022 - 2022
Fcb North America
  • Hired after winning a Walmart pitch as a freelance contributor.
  • Ideated and wrote for a national Walmart campaign across TV, print, digital, and social.
  • Handled top national accounts, including Kleenex, Canon, Kotex, Poise, Cottonelle, and Ghirardelli. Did pro bono work for the Chicago Public Library, Roe v. Wade, and Ad+ WMN.
  • Worked directly with the chief commercial officer, executive vice president (EVP), and account and strategy leads.

Director of Copy

2015 - 2018
Century 21 Department Stores
  • Developed and oversaw company brand voice as a top omnichannel copy executive.
  • Wrote and edited digital and print assets, including direct mail, outdoor advertising, radio, TV, emails, social media, homepages, subject lines, and paid ads.
  • Managed an entire copy team, including SEO, and collaborated with executive, marketing, and merchant teams.
  • Received a promotional raise and won an award for leading a successful credit card launch. Mentored and led a team of up to 10 direct reports.
  • Joined as the 1st and only copy director for Century 21 Department Stores, a famed NYC off-price fashion destination, after being handpicked and recruited by an EVP I had worked with at Bloomingdales.com.
  • Mentored and grew the team from the ground up and contributed to driving double-digit growth during my tenure. I resigned to do pitch work and freelance.

Project History

Portfolio

https://www.emilyarkhipova.com/

Compiled some of my top-notch work, featuring Walmart national campaigns and digital projects for Bloomingdales.com and Century 21 Department Stores, including an NYC MTA subway and bus campaign.

I have done everything from TV and radio to OOH advertising and digital. This includes digital out-of-home (DOOH) ads, videos, social, and paid and organic digital assets like marketing emails, trigger emails, and SEO, from title tags and meta descriptions to SEO copy blocks. My work includes turnkey, one-stop solutions for retail, branding, and consumer products, especially fashion apparel, accessories, and footwear.

National Ads for Walmart

https://www.adsoftheworld.com/campaigns/if-you-walmart-you-know/

Provided creative direction and scripts for national Walmart commercials and wrote and ideated the nationwide DOOH campaign.

I was hired by FCB Chicago, a top advertising agency, as a vice president and creative director after winning two pitches for Walmart. I engaged full-time and remotely for Walmart and several other clients, fulfilling briefs, ideating, and working on national TV spots, DOOH, social, and other assets, including branding and style guides for Walmart.

Digital OOH Campaign for Walmart

https://www.emilyarkhipova.com/#/emails/

Ideated and wrote the national DOOH campaign for Walmart.

My lines were the client's favorites, including: "You know how to really save, to really live." This was the top line chosen to be the dominant feature in the entire campaign, which was featured across the US.

Editorial Work

Rose to an executive editor level after contributing as a writer and editor at Condé Nast and other companies for over a decade.

I dedicated the first half of my career to expertly writing and editing thousands of features and news articles at all tiers in the retail and fashion industries. PDF samples are available upon request.

VP | Creative Director

https://www.emilyarkhipova.com

Won pitches for national retailers and brands, producing creative work, including TV, DOOH and social.

Acted as the VP and creative director, responsible for ideating, creating, and leading at a top national advertising agency. Previously, I was copy and creative director for top retailers and brands, including Bloomingdale's/Bloomingdales.com.

Certifications

JANUARY 2004 - PRESENT

Certificate in Accounting for Business Journalists

New York State Society of Certified Public Accountants

Skills

Core

Writing & Editing, Copywriting, Creative Advertising, Google SEO, TV Advertising, Paid Advertising, Print Advertising, SEO Content, Social Media, Digital Advertising, Digital Out-of-home (DOOH) Advertising, Video Ads, Email Marketing

Platforms & Tools

Adobe Creative Suite, Adobe Suite

Other

Copy Editing, Management, Creative Direction, Creative Strategy, eCommerce Marketing, Creative Briefs, Creative Thinking, Content Writing, Slogan Writing, Advertising Copy, Digital Creative Direction, Video Scripts, Google Docs, Google Sheets, Microsoft PowerPoint, Email, Website Redesign, Fashion Journalism, Journalism

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