Eric Garrison, Marketing Expert in Portland, OR, United States
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Eric Garrison

Verified Expert  in Marketing

Marketing Expert

Location
Portland, OR, United States
Toptal Member Since
October 4, 2022

Eric is a results-driven marketing professional with over 17 years of success designing, implementing, and managing digital marketing strategies and campaigns across multiple domains for industries such as education, consumer packaged goods (CPG), automative, property management, and manufacturing. He excels at collaborating with cross-functional stakeholders and teams to achieve KPIs. Eric also manages creative and media agencies, including budgets, to drive business success and growth.

Google AdsEmail MarketingSearch Engine Optimization (SEO)On-page SEOSearch Engine Marketing (SEM)Campaign ManagementKeyword ResearchLead GenerationBusiness to Consumer (B2C)Media BuyingBrand MarketingMarketing StrategyInfluencer MarketingFacebook AdsSocial MediaConsumer GoodsAdvertising

Project Highlights

J Winery Brand Relaunch
Relaunched J Vineyards to have a digital-first strategy, enabling national brand awareness.
Digital Marketing Strategy and Lead Generation
Designed and led digital marketing strategy and lead generation efforts for a $30 million educational resource company, enabling major brand rankings for highly competitive search terms.

Expertise

Digital AdvertisingDigital StrategyFacebook AdsGoogle AdsGoogle AnalyticsGoogle SEOLead GenerationMedia Buying

Work Experience

Digital Marketing Manager

2019 - PRESENT
SawStop
  • Collaborated with influencers to create a new video that generated over 20 million views on YouTube.
  • Improved organic search engine traffic to achieve top rankings for top industry terms.
  • Redesigned the website and web visibility in all the search engines.

Associate Digital Marketing Strategy Manager

2014 - 2018
E. & J. Gallo Winery
  • Set up a digital direct-to-consumer (DTC) program, establishing omnichannel marketing programs across digital channels for seven Gallo super premium brands.
  • Grew eCommerce revenues by double digits year over year for six major brands.
  • Streamlined operations, standardized digital marketing communication programs, and created responsive email templates for seven tasting rooms.
  • Established the search marketing program for the entire winery.

Director of Marketing

2011 - 2014
Cruiser Customizing
  • Credited with improving conversion rates from email campaigns by 100% and establishing a content marketing program.
  • Innovated customer retention strategies that included a loyalty program that generated over $1 million in revenue and retargeting campaigns that yielded over $300,000 in recurring revenue.
  • Instituted an SEO program that doubled revenue YOY and restored compliance with Google guidelines to regain website traffic.

Director of Marketing

2007 - 2011
Unitek
  • Managed quality improvements, saving over $120,000 annually in marketing expenses and improving lead generation by 50% in the renewable energy program without increasing costs.
  • Established an SEO program, recruiting and training in-house content and link acquisition experts.
  • Streamlined operations and implemented pay-per-click marketing best practices.
  • Improved the conversion rate by 200% through aggressive A/B testing.

Edna Valley Website Redesign

https://www.ednavalleyvineyard.com/

Set up a responsive website, enabling it to rank for highly coveted search engine terms.

I designed a new website to align national brand and winery sales channels, which improved search engine rankings and doubled online sales. I also created new email templates to align with brand standards and optimized DTC sales channels.

J Winery Brand Relaunch

https://www.jwine.com/

Relaunched J Vineyards to have a digital-first strategy, enabling national brand awareness.

I relaunched J Vineyards from a localized presence in Sonoma, California, and helped it become a national authority of North Coast Pinot Noir. I set up a thematic calendar that aligned all brand communications between tasting rooms and CPG sales.

Digital Marketing Strategy and Lead Generation

https://www.unitekcollege.edu/

Designed and led digital marketing strategy and lead generation efforts for a $30 million educational resource company, enabling major brand rankings for highly competitive search terms.

I designed and led Unitek's digital marketing strategy and lead generation efforts. I also supervised small onsite and remote teams for marketing implementation and web development while tracking and determining the program's effectiveness.
1998 - 2002

Bachelor's Degree in Communications

Sonoma State University - Rohnert Park, California, United States

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