Fernanda Belchior, Marketing Expert in São Paulo - State of São Paulo, Brazil
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Fernanda Belchior

Verified Expert  in Marketing

Marketing Expert

Location
São Paulo - State of São Paulo, Brazil
Toptal Member Since
October 6, 2022

Fernanda has 10+ years of experience in product marketing and marketing management. She specializes in developing market positioning for brands and products through data-oriented dashboards and competitive and social media analyses. She is also keen on working on go-to-market collateral and sales enablement, planning, and execution. Fernanda has proven expertise in driving efforts with public and analyst relations, CRM, inbound marketing, and events teams on product launch-related activities.

Public Relations (PR)Market IntelligenceInbound MarketingSocial MediaSocial Media Marketing (SMM)HubSpotDesk ResearchGo-to-Market ConsultingLinkedIn Campaign

Project Highlights

Marketing Campaign for the Remessa Online Startups Solution
Led the marketing plan and product marketing initiatives for Remessa Online Startups, creating detailed personas to effectively target money transfer solutions to different startup customer segments.
Equinix Rebranding in Brazil
Led the GTM strategy of Equinix's rebrand in Brazil following the acquisition of Alog, a local data center. Helped it become the top brand in the colocation segment in the country in a short period.
Azion Marketplace GTM
Created the GTM for Azion's marketplace, a Brazilian content delivery network company.

Expertise

BrandingCustomer Relationship Management (CRM)Digital CampaignsGo-to-market StrategyInbound MarketingMarket IntelligenceMicrosoft OfficePublic Relations (PR)

Work Experience

Marketing Manager

2015 - 2020
Equinix
  • Managed the launch of an interconnection solution (IaaS) in Latin America.
  • Created and managed the LATAM marketing department at Equinix.
  • Led desk research and awareness and lead conversion campaigns for Equinix.

Marketing Campaign for the Remessa Online Startups Solution

Led the marketing plan and product marketing initiatives for Remessa Online Startups, creating detailed personas to effectively target money transfer solutions to different startup customer segments.

Spearheaded the digital marketing campaign on LinkedIn, Instagram, PR, and the landing page targeting the Brazilian audience. Developed personas and produced sales enablement presentations to support sales representatives' activities.

Equinix Rebranding in Brazil

Led the GTM strategy of Equinix's rebrand in Brazil following the acquisition of Alog, a local data center. Helped it become the top brand in the colocation segment in the country in a short period.

Managed the 360 communication and marketing approach for the Equinix brand launch in the Brazilian market as a high-level global brand in the colocation market. In one year, researchers pointed Equinix as the top brand in the colocation segment in the country.

Azion Marketplace GTM

Created the GTM for Azion's marketplace, a Brazilian content delivery network company.

Generated the marketing plan to launch Azion's marketplace based on digital channels. I also led co-marketing initiatives with key partners to promote their presence in the marketplace via digital campaigns on LinkedIn, Google Ads, and blogs.
FEBRUARY 2020 - PRESENT

Inbound Marketing

RockContent

MAY 2014 - PRESENT

Market Intelligence

SCIP

Collaboration That Works

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