Franklin is available for hire

Franklin Chima Kanu

Verified Expert in Marketing

Marketing Expert

Location

Niagara Falls, ON, Canada

Toptal Member Since

August 23, 2022

Franklin is a marketing professional with marketing, communications, and Agile project management certificates. He has led the creation and implementation of multiple digital marketing campaigns in eCommerce, SaaS, health, consumer goods, finance, real estate, government, and advocacy organizations. Franklin excels in developing inspired and innovative marketing communications messaging to acquire qualified leads with a firm intent to generate income and improve brand awareness.

B2C Marketing Social Media Marketing (SMM)Media Buying Campaign Management Performance Marketing Demand Generation eCommerce Conversion Rate Optimization (CRO)B2B Marketing Strategy Remarketing Digital Marketing Advertising

Project Highlights

Lead Generation for Cosmetic Surgery

Generated over $1 million in revenue after leading the design and development of three highly successful campaigns for a plastic surgeon.

Digital Marketing Campaigns for an Advertising Agency

Procured about 400 qualified leads in two months after creating direct response campaigns for an advertising agency focused on lead generation for their car dealership clients.

Sales of Various SaaS Client Bundles

Generated over 2,000 purchases with an eight times return on advertising spend within three months after planning and executing multiple campaigns for a SaaS company.

Expertise

A/B Testing B2B Lead Generation B2C Marketing Consulting Facebook Marketing Instagram Marketing Media Buying Social Media Marketing (SMM)

Work Experience

Digital Marketing Consultant

2020 - 2022

Accenture

Collaborated with senior executives from various companies across North America to improve their go-to-market strategy.
Led and coached a cross-departmental digital marketing strategy committee comprising sales, finance, product, and digital marketing teams.
Generated over $700,000 of income in over a year by increasing our clients' ROI in a consultancy capacity.

Digital and Brand Marketing Manager

2018 - 2020

Stockgap fuels limited

Increased new employee satisfaction and output by 35% in the first five months after creating a new onboarding program for my team.
Advised the team on marketing best practices and recommendations to support the development and execution of business plans.
Led market research and remarketing efforts to uncover the viability of current and existing products and services and capitalize on market opportunities.

Project History

Lead Generation for Cosmetic Surgery

Generated over $1 million in revenue after leading the design and development of three highly successful campaigns for a plastic surgeon.

After performing thousands of facelifts and countless cosmetic procedures, Dr. Samuel has seen how facial plastic surgery can increase people's confidence and pride. Every aspect of his practice, including his emphasis on cutting-edge technology and techniques, his focus on producing results that look natural, and the warm, welcoming environment of his medical center, was created to provide patients with the best possible experience.

Digital Marketing Campaigns for an Advertising Agency

Procured about 400 qualified leads in two months after creating direct response campaigns for an advertising agency focused on lead generation for their car dealership clients.

Lighthouse Digital is a marketing agency that works with businesses of all sizes to improve their digital presence through social media campaigns, performance-targeted search engine marketing (SEM), building mobile responsive websites, and SEO campaigns.

Sales of Various SaaS Client Bundles

Generated over 2,000 purchases with an eight times return on advertising spend within three months after planning and executing multiple campaigns for a SaaS company.

Mylodge Tax provides lodging tax rates and updates on tax rate changes for cities, counties, and states. By seamlessly reporting revenue for properties with each transaction, users can create effective in-app experiences for their partners.

Education

2021 - 2022

Certificate in Agile Project Management

University of Toronto - Toronto, Canada

2010 - 2015

Bachelor's Degree in Mechanical Engineering

Madonna University - Okija, Nigeria

Certifications

APRIL 2022 - PRESENT

Discovery Commerce Specialist

Marketing and Communications

International Business Management Institute

SEPTEMBER 2019 - PRESENT

Meta Certified Media Buying Professional

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