Gaurav Gulati
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since November 3, 2022
Gaurav is a marketing specialist who works hard on every project he embraces. He has been helping organizations turn challenges into opportunities via strategic marketing and brand leadership and supporting executive leadership with strategic and tactical marketing planning and solutions. With over 20 years of hands-on experience in growing market share through a 360-degree approach, Gaurav helps his clients achieve their goals by driving marketing innovation and performance.
Expertise
- Brand Marketing
- Go-to-market (GTM) Strategy
- Go-to-market Plans
- Key Performance Indicators (KPIs)
- Launch Strategy
- Management
- Marketing
- Strategic Planning & Execution
Work Experience
Head of International Marketing
ThinkMarkets
- Led and managed a global marketing team delivering on customer acquisition and brand growth marketing KPIs.
- Grew acquisition by 10% in four months via a content-led paid media strategy. Carried out press releases.
- Activated education academy for all levels of clients, growing brand engagement by 400% and growth in deposits by 15%.
- Managed brand licensing and partnership with Liverpool FC, including season objectives, goals, reporting, measurement, and calendar. This partnership grew brand recall by 20% and engagement by 35% over twelve months. .
Global Head of Marketing
Deriv Investments
- Broke the barrier of the top 15 online global trading platforms with a MOM acquisition growth of 10% and a 4% growth in funded accounts, generating incremental revenue of over $150 million in 2020.
- Directed strategy, rolled out a global site redesign, and spearheaded native app launches in collaboration with the leadership team, lifting organic visits by 41% and user satisfaction by 12%.
- Developed cross-channel digital campaigns that eclipsed engagement goals by over 48%.
- Set up service and excellence standards for high-value clients via a dedicated team and grew the company's VIP business from 28% to 40%.
Head of Marketing and Brand
Nasr Esports
- Managed player coaching enhancements, localized and brand-specific targeted content creation, and events generating prize money of $1 million and sponsorship revenue of $3 million.
- Owned the responsibility for a P&L of $20 million, encompassing all spending and revenue.
- Conceptualized and launched the only loyalty app for gamers in the GCC region, achieving over 225,000 downloads and 55,000 MAUs in 14 months and $500.000 in revenue in the first year of operation.
- Played a key role as the branding custodian for eight of the top 10 gaming IP publishers leading end-to-end marketing.
- Oversaw launch for each digital, eCommerce, retail, social media, public relations, influencers, media, sponsorship, and multiple channel distribution partners across the MENA region.
Head of Middle East
Ideatelabs
- Strategized and executed B2B and B2C digital campaigns for lead generation, customer acquisition, brand launches, promotions, and product launches, generating a total revenue of over $5 million.
- Created multiple campaign types to develop and enhance the client's online presence, including deployment and management of content, engagement tools, client acquisition, public relations, social media, and community management.
- Managed all client relationships and developed digital growth strategies using tactical and online initiatives.
Project History
Helicon NFT
Led the global launch of the Helicon NFT platform with international coverage to drive awareness and future partnerships.
Helicon NFT aims to create a comprehensive DeFi+NFT+GameFi ecosystem that bridges the gap between centralized game and blockchain while fully realizing NFTokenization. In this project I:
• Led the complete go-to-market strategy for the Helicon NFT gaming platform.
• Developed the strategic marketing roadmap, creating and growing the community for the ecosystem.
• Established marketing partnerships with crypto exchanges and third-party platforms, contributing to merging decentralized finance (DeFi), non-fungible tokens (NFT), and gaming.
Seawings
Defined Seawings' complete eCommerce and digital marketing strategy and execution and grew YOY direct revenue by 100%.
Seawings is a company that provides scenic seaplane tours and excursions in Dubai. In this project I:
-Spearheaded the transformation and monetization of the eCommerce digital, affiliate, and traditional marketing platforms, thereby driving customers toward direct booking channels.
• Realized a 15% YOY uplift in direct yield by tactical and strategic eCommerce campaigns encompassing category-wide omnichannel marketing.
• Revamped the marketing budgeting and ROI, resulting in earnings per dollar by a factor of two from the previous year.
• Increased direct market share when compared with our competitors.
Paper Company
Conceptualized the business needs and beta launched the B2B paper trading portal.
Identified the market need to free up cash flow by liquidating excess paper inventory in the paper and packaging trading industry. Therefore I created new customer journeys and lifecycle experiences to enhance the lifetime value of clients via technology and content and beta launched the B2B paper trading portal.
Skills
Core
Marketing Strategy, Digital Marketing Strategy, Digital Campaigns, Marketing, Content, Brand Marketing, Content Marketing, Content Strategy, Go-to-market (GTM) Strategy
Business Models
Business to Business (B2B)
Platforms & Tools
Marketo
Other
Events, eCommerce, Agency, Management, Team Management, Team Leadership, Key Performance Indicators (KPIs), Strategic Planning & Execution, Stakeholder Management, Partnerships, B2B Partnerships, Launch Strategy, Go-to-market Plans, Salesforce, Business Intelligence (BI), Customer Insights, Project Management, Press Releases, Revenue Optimization, Budgeting, Fundraising, Business Development, Sponsorship, Brand Licensing, Non-fungible Tokens (NFT)
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