Hernán is available for hire
Hire HernánHernán Diaz Granados
Verified Expert in Marketing
Marketing Expert
Location
Munich, Bavaria, Germany
Toptal Member Since
November 14, 2022
Hernán is a marketing expert with eight years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.
Project Highlights
Phishing Campaign for Cybersecurity Awareness
Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.
Magic Desktop Campaign for HP
Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.
META Feature for Timify App
Led video production and content strategy for Timify's social media campaign.
Expertise
Work Experience
Social Media Manager
2022 - 2022
Timify
- Created the social media department, launched Timify's social media strategy within different platforms, and introduced AI marketing and AI writing.
- Built corporate videos for different marketing and communication use cases.
- Launched paid social media campaigns for different markets within Europe and the Americas.
Head of Social Media, LATAM
2019 - 2022
Kaspersky
- Led the Latin America social media regional strategy and team.
- Worked on content localization—created and localized audiovisual and written content for key markets based on their specific needs and priorities.
- Managed agencies for video content creation and content translation.
Social Media Manager for Latin America
2016 - 2019
HP Inc
- Launched social media and eCommerce campaigns, articulating with retail partners.
- Led and launched sustainability marketing campaigns on digital platforms.
- Produced photos and video content for social media targeting the brand, its products, and its services.
Digital Media Manager
2013 - 2014
Jimeno Acevedo & Asociados
- Worked with international brands to launch their marketing campaigns.
- Led influencer marketing strategies for global companies.
- Launched the digital strategy for website and social media accounts belonging to different clients.
Community Manager
2012 - 2013
Universidad del Norte
- Collaborated with senior executives to create marketing strategies.
- Launched official corporate channels and created their communication strategy.
- Provided customer support through official channels.
Project History
Phishing Campaign for Cybersecurity Awareness
https://www.youtube.com/watch?v=YCPDaLd2j74Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.
It was a social media campaign I led as part of my work for Kaspersky. I wrote the creative idea, managed the budget and external agency team that produced it, and launched the social media strategy after it was ready.
Magic Desktop Campaign for HP
https://www.facebook.com/HPColombia/videos/2371751522835224Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.
I wrote the creative idea for the video, pitched the agency for its production, and managed the budget for execution. This campaign was launched on social media and more traditional media, including movie theaters.
META Feature for Timify App
https://www.facebook.com/TIMIFY/videos/720512545701280Led video production and content strategy for Timify's social media campaign.
It was a new feature for the Timify app that provides business users with appointment booking options for their clients through Facebook's family of apps. I created the video idea with my team and worked on the video production with external creators.
Education
2014 - 2015
Master's Degree in Multimedia Marketing
Bangor University - Bangor, Wales, United Kingdom
2008 - 2013
Bachelor's Degree in Communications
University of the North - Barranquilla, Colombia
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