Hernán Diaz Granados, Marketing Expert in Munich, Bavaria, Germany
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Hernán Diaz Granados

Verified Expert  in Marketing

Marketing Expert

Location
Munich, Bavaria, Germany
Toptal Member Since
November 14, 2022

Hernán is a marketing expert with eight years of international experience in digital marketing, communication, and social media management. Throughout his career, Hernán has performed different roles, managing marketing campaigns and running creative and strategic projects for communication agencies and companies within the education and technology industries.

Project Highlights

Phishing Campaign for Cybersecurity Awareness
Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.
Magic Desktop Campaign for HP
Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.
META Feature for Timify App
Led video production and content strategy for Timify's social media campaign.

Expertise

Work Experience

Social Media and Communications Team Lead

2022 - PRESENT
InnoGames
  • Worked with senior executives from other departments to launch new games, execute communication plans, and create content.
  • Launched a brand new blog platform to engage new audiences through a new creative content strategy and boost website traffic.
  • Led video production strategy for all the games under the company's portfolio.

Social Media Manager

2022 - 2022
Timify
  • Created the social media department, launched Timify's social media strategy within different platforms, and introduced AI marketing and AI writing.
  • Built corporate videos for different marketing and communication use cases.
  • Launched paid social media campaigns for different markets within Europe and the Americas.

Head of Social Media, LATAM

2019 - 2022
Kaspersky
  • Led the Latin America social media regional strategy and team.
  • Worked on content localization—created and localized audiovisual and written content for key markets based on their specific needs and priorities.
  • Managed agencies for video content creation and content translation.

Social Media Manager for Latin America

2016 - 2019
HP Inc
  • Launched social media and eCommerce campaigns, articulating with retail partners.
  • Led and launched sustainability marketing campaigns on digital platforms.
  • Produced photos and video content for social media targeting the brand, its products, and its services.

Digital Media Manager

2013 - 2014
Jimeno Acevedo & Asociados
  • Worked with international brands to launch their marketing campaigns.
  • Led influencer marketing strategies for global companies.
  • Launched the digital strategy for website and social media accounts belonging to different clients.

Community Manager

2012 - 2013
Universidad del Norte
  • Collaborated with senior executives to create marketing strategies.
  • Launched official corporate channels and created their communication strategy.
  • Provided customer support through official channels.

Phishing Campaign for Cybersecurity Awareness

https://www.youtube.com/watch?v=YCPDaLd2j74

Produced a video to raise awareness and educate the audience about cyber criminals and their phishing activities.

It was a social media campaign I led as part of my work for Kaspersky. I wrote the creative idea, managed the budget and external agency team that produced it, and launched the social media strategy after it was ready.

Magic Desktop Campaign for HP

https://web.facebook.com/HPColombia/videos/2371751522835224

Produced this video to raise awareness on the Magic Desktop feature offered by HP desktops.

I wrote the creative idea for the video, pitched the agency for its production, and managed the budget for execution. This campaign was launched on social media and more traditional media, including movie theaters.

META Feature for Timify App

https://web.facebook.com/TIMIFY/videos/720512545701280

Led video production and content strategy for Timify's social media campaign.

It was a new feature for the Timify app that provides business users with appointment booking options for their clients through Facebook's family of apps. I created the video idea with my team and worked on the video production with external creators.
2014 - 2015

Master's Degree in Media Management

Bangor University - Bangor, Wales, United Kingdom

2008 - 2013

Bachelor's Degree in Communications

Universidad del Norte - Barranquilla, Colombia

2011 - 2012

Academic Exchange in Communications

Troy University - Troy, Alabama, USA

MARCH 2024 - PRESENT

Digital Marketing & Social Media

Edutin

MARCH 2023 - PRESENT

How to Write Good Articles and Blogs

School of Games

Core

Social Media Marketing (SMM), Marketing, Facebook Ads, Content Creation, Community Management, Influencer Marketing, Paid Advertising, Video Ads, Facebook Video Ads, Social Media Content, Content, Content Marketing, Campaign Strategy, Content Strategy, Social Media Strategy, Branding, Content Marketing Strategy, Go-to-market Strategy, Social Media Management, Brand Strategy, Conversion Rate Optimization (CRO), Product Marketing, Social Media Advertising, Lead Generation, Email Marketing, Marketing Leadership, Digital Marketing Best Practices, Marketing Strategy, Instagram Growth, Instagram Marketing, Social Media, LinkedIn Marketing, Copywriting, Brand Marketing, Landing Pages, Public Relations (PR), Google Ads, Writing & Editing, Market Research & Analysis, Blogging, Ads, Search Engine Optimization (SEO), AI Marketing, SEO Content, Digital Marketing

Platforms & Tools

Content Management Systems (CMS), Canva

Business Models

B2B

Other

Content Writing, Strategy, Paid Media, Business Strategy, Creativity, Corporate Videos, Copy Editing, Proofreading, Content Management, YouTube, Community Growth, Growth Strategy, Website Optimization, Brand Management, Community, Personal Branding, Editorial Process, Growth Marketing, Storytelling, Communication, Journalism, Creative Strategy, Team Management, Team Leadership, Digital Agencies, WordPress, Product Launch, Market Entry, Launch Strategy, Thought Leadership, Twitter, Landing Page Optimization, Digital Newsletters, Microsoft Office, Video Editing, Video Production, Photography, Communication Strategy, Customer Experience, Agency, Branded Content, Management, Team Development, Blockchain & Cryptocurrency, Artificial Intelligence (AI), Content Localization, Leadership, Digital Media, Web Content, Reporting, Data Reporting, Key Performance Indicators (KPIs), Digital Strategy, Blogs, Broadcast Journalism, Videography, Corporate Branding, CX Strategy, SEO Writing, Shopify

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