Jerome Filip

I developed and implemented an integrated content strategy to position our organization as a leader in public safety solutions. This program focused on creating technical content tailored for diverse stakeholders, including law enforcement leaders, community groups, and policymakers.

Collaborating with technical experts, I translated complex insights into engaging, actionable content. This included high-performing blogs that drove qualified leads, detailed Q&A documents that empowered stakeholders to navigate sensitive topics, and customer success story videos showcasing tangible impact.

I produced 18 webinars that distilled technical innovations into clear value propositions for law enforcement audiences, attracting 150+ participants per session and generating dozens of qualified leads. My thought leadership efforts secured speaking opportunities at major industry events, establishing our executives as authoritative voices in public safety technology.

In parallel, I integrated these efforts with a targeted media strategy, exceeding proactive media placement goals by 40% and reducing adverse coverage by 15%. These initiatives collectively enhanced our brand visibility and solidified our leadership in the public safety sector.

I laid the groundwork for the company's PR and content efforts, creating a program from scratch. This included developing their 1st-ever brand messaging framework, press kit, and wire service integration to enable effective outreach.

To address customer pain points, I built a robust content strategy to produce SEO-optimized blogs and technical content. These materials translated complex payment processing solutions into clear, actionable value propositions. I ensured compliance with regulatory standards while maintaining engaging and customer-focused storytelling across press releases, blogs, and other materials.

This integrated approach ensured consistent messaging across PR and content channels. By leveraging earned media opportunities and driving organic search visibility, the strategy significantly increased brand awareness and set the foundation for future growth.

I led the end-to-end development of our company's first origin story video, creating a compelling narrative that traced our journey from startup to industry leader. This involved in-depth interviews with founders and key leaders to uncover pivotal moments and core values that shaped our growth.

Working with our production team, I crafted a script that wove together multiple perspectives, from founding vision to current innovation. The narrative arc highlighted key milestones while maintaining focus on our mission of enhancing public safety through technology.

The resulting video resonated strongly with internal and external audiences, becoming a cornerstone for employee onboarding, investor presentations, and brand storytelling. It united our past achievements with our future vision, strengthening organizational culture and brand identity.

I led a strategic initiative to integrate PR into the marketing framework of a major IT services provider, transforming it from an underutilized function into a key driver of brand visibility. By aligning PR efforts with business objectives, I developed and executed targeted media strategies that significantly increased year-over-year media mentions and brand recognition.

I worked closely with leadership and technical teams to stay connected to business priorities like product launches and industry partnerships. Collaborating with our PR agency, I identified key media targets. I crafted compelling narratives that translated complex topics like AI, data analytics, and cloud transformation into engaging business and trade media content.

I managed all follow-up efforts, including drafting op-eds, sharing data insights, and coordinating executive interviews while leveraging analytics to measure PR effectiveness and demonstrate ROI. As a result, the company saw a 20% increase in year-over-year media mentions while strengthening its thought leadership, improving market positioning, and setting a new benchmark for PR integration.

At the Convention and Visitors Bureau for San Francisco, I led the integration of data-driven insights into our global PR strategy, achieving a record-breaking year for ROI on PR campaigns. By collaborating with analytics teams, I gathered data on the most effective campaign types across various countries, identifying where social media was most impactful and which platforms performed optimally. I also analyzed the experiences that produced the highest engagement and quantified those increases.

This comprehensive analysis allowed me to craft targeted and impactful PR campaigns, including precise press releases, strategic influencer partnerships, and engaging multimedia content. My data-informed approach enabled real-time adjustments to strategies, ensuring that campaigns remained relevant and effective. These efforts led to investments in the most successful campaigns, resulting in a record-breaking year for tourism in the city in 2019. This strategic integration of data and PR maximized ROI on PR campaigns and positioned San Francisco as a premier travel destination, demonstrating the power of data-driven decision-making in public relations.