Jerome Filip

I achieved this success by collaborating with leaders across the business, from customer-facing departments to product teams, ensuring alignment with key priorities such as success stories, sales wins, renewals, and product launches. Coordinating with our PR agency, I identified targeted media outlets, including trade publications, local, and tier 1 national media.

I developed compelling stories by working closely with technical experts, transforming their insights into engaging content like media pitches and contributed articles. Engaging third parties when beneficial, I handled all necessary tasks upon securing media interest, including drafting op-eds, providing data and resources to reporters, and coordinating interviews and media preparation.

Monitoring analytics, I evaluated the effectiveness of the PR campaigns, guiding continuous improvement and demonstrating ROI to stakeholders. The result of this initiative was proactive earned media placements that exceeded goal by 40%, significantly enhancing the company's visibility and reputation.

At the Convention and Visitors Bureau for San Francisco, I led the integration of data-driven insights into our global PR strategy, achieving a record-breaking year for ROI on PR campaigns. By collaborating with analytics teams, I gathered data on the most effective campaign types across various countries, identifying where social media was most impactful and which platforms performed optimally. I also analyzed the experiences that produced the highest engagement and quantified those increases.

This comprehensive analysis allowed me to craft targeted and impactful PR campaigns, including precise press releases, strategic influencer partnerships, and engaging multimedia content. My data-informed approach enabled real-time adjustments to strategies, ensuring that campaigns remained relevant and effective. These efforts led to investments in the most successful campaigns, resulting in a record-breaking year for tourism in the city in 2019. This strategic integration of data and PR maximized ROI on PR campaigns and positioned San Francisco as a premier travel destination, demonstrating the power of data-driven decision-making in public relations.

I spearheaded a strategic initiative to integrate PR into the marketing framework of a leading IT services provider, which had previously underutilized PR. This overhaul included proactive outreach and strategic storytelling, aligning with business goals. I developed and executed targeted media strategies, leading to a double-digit increase in earned media coverage year-over-year.

By meeting regularly with leaders across various departments, I stayed connected to business priorities, such as product launches and new partnerships. Collaborating with our PR agency, I identified key media targets and crafted compelling stories with insights from technical experts. I coordinated all follow-up activities, including drafting op-eds, providing data, and arranging interviews. Monitoring analytics, I evaluated PR campaign effectiveness and demonstrated ROI to stakeholders.

As a result, the initiative doubled year-over-year media mentions and significantly boosted brand visibility, setting a new benchmark for PR integration within the organization.