Salman Rizwan, Marketing Expert in Dubai, United Arab Emirates
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Salman Rizwan

Verified Expert  in Marketing

Bio

Salman is a digital marketing expert with an impressive track record of planning, leading, and executing successful digital marketing projects for multiple clients. He also possesses a keen eye for creative strategy, allowing him to deliver exceptional results for clients in various business verticals. With a proven history of improving ROI, Salman is a valuable asset to any team looking to maximize their digital and performance marketing efforts.

Project Highlights

Multimarket Lead Generation Drive for DAMAC Properties
Led the digital marketing campaign for DAMAC Properties to increase its digital footprint and boost international sales. This effort increased revenue by 2.5.
Conversion Transformation with Google and Meta
Increased campaign efficiency using Google's and Meta's offline conversion tracking and value-based bidding.
Digital Marketing Strategy for Paramount Hotels
Increased hotel bookings, the average booking value, and the length of stay using effective marketing campaigns.

Expertise

  • Creative Strategy
  • Data Analysis
  • Digital Marketing Strategy
  • Media Planning
  • Performance Marketing
  • Real Estate
  • Search Engine Marketing (SEM)
  • Social Media Marketing (SMM)

Work Experience

Director of Digital Marketing

2023 - PRESENT
Ellington Group
  • Delivered $23 million worth of sales via digital campaigns in the first quarter of the year.
  • Led the restructuring of the firm's digital and performance marketing strategy across all platforms to ensure maximum efficiency. Social platforms included LinkedIn, TikTok, Facebook, YouTube, and Pinterest marketing.
  • Introduced and launched a new real estate marketing B2B campaign to onboard international real estate brokers for the firm.

Manager - Performance Marketing and Growth

2020 - 2022
DAMAC Properties
  • Managed and optimized the company's multimillion-dollar digital marketing budgeting scope across local and international markets.
  • Reduced the cost of digital campaigns by more than 2.5 YOY, which resulted in a higher digital sales share. Oversaw the digital marketing campaign, boosting international sales and acquiring customers.
  • Led a digital marketing awareness campaign that went viral for the company's 40th anniversary in the Middle East region.
  • Contributed to digital and performance marketing strategies for all businesses within the DAMAC group, including Roberto Cavalli, Paramount Hotels, CryptoBear, and WhiteSpot.
  • Hired, managed, and trained multiple resources for digital and performance marketing for the company.

Digital Marketing Manager

2018 - 2020
Zoom Digital
  • Managed digital marketing strategies for legal, beauty, healthcare, technology, and real estate clients, including website and mobile projects, pay-per-click and programmatic advertising, eCommerce, eCommerce SEO, SEO management, and email marketing.
  • Handled media planning and campaign setup for clients like Emaar, DAMAC, Art Dubai, EDNOC, Clinton Street Baking Company, RedTag, Aventura Parks, and GymNation.
  • Created and led the strategic digital marketing efforts for Zoom Property, a real estate startup launched in the UAE.

Team Lead – Digital Marketing

2016 - 2018
Zameen
  • Worked with the head of the department to strategize and execute marketing strategies to increase traffic and leads on the website.
  • Conducted strategies to increase installs and in-app actions for the Zameen app within all platforms.
  • Helped restructure the entire search and social campaign structure to maximize campaign efficiency and deliver cheaper cost-per-lead.

Multimarket Lead Generation Drive for DAMAC Properties

Led the digital marketing campaign for DAMAC Properties to increase its digital footprint and boost international sales. This effort increased revenue by 2.5.

DAMAC Properties is the UAE's second most prominent real estate developer, with multiple projects across the Middle East. The company wanted to explore new markets for lead generation after the COVID-19 pandemic. Its objective was to increase the share of international sales.

As the digital marketing manager, I tackled the challenge by employing a detailed marketing strategy to effectively target each region with a uniquely creative approach and channel mix. I worked closely with our contacts at Google, Meta, Yandex, and TikTok to gain essential insights for each market and use the information to create custom campaigns. The campaign increased revenue by 2.5 and helped us discover new potential markets for further growth.

Conversion Transformation with Google and Meta

Increased campaign efficiency using Google's and Meta's offline conversion tracking and value-based bidding.

I organized and led a company's transformation from traditional conversion tracking to Google's offline conversion tracking, value-based bidding, and Meta's offline conversion API. Introducing offline events as conversions and assigning values to these events led to a more focused campaign strategy and a higher ROI.

Digital Marketing Strategy for Paramount Hotels

Increased hotel bookings, the average booking value, and the length of stay using effective marketing campaigns.

I led the digital marketing strategy for Paramount Hotels to increase bookings and revenue. I created offers and creatives to ensure a higher length of stay ratio among the target demographics. The process also included launching branded campaigns in multiple languages to international audiences to secure quality leads. These efforts resulted in Paramount Hotels increasing its occupancy rate by 101%.

Core

Performance Marketing, Lead Generation, Social Media Marketing (SMM), Search Engine Marketing (SEM), App Store Marketing, Digital Marketing Strategy, Google Ads, Facebook Ads, Marketing Strategy, Go-to-market Strategy, Social Media Strategy, Brand Marketing, Digital Marketing, Google Tag Manager, LinkedIn Marketing, Email Campaigns, Pinterest Marketing, Paid Advertising, Display Advertising, TikTok Ads, YouTube Ads, Pay-per-Click (PPC), Email Marketing, Search Engine Optimization (SEO), B2C Marketing, Marketing Budgeting

Platforms & Tools

Google Analytics, Marketing Platforms, Instagram Ads, Facebook Ads Manager, Eloqua

Business Models

Business to Business (B2B)

Technical

Google Search Console

Other

B2B Lead Generation, Real Estate, Media Planning, Creative Strategy, Data Analysis, Marketing Plans, Customer Acquisition, Paid Media, Paid Search, Salesforce, eCommerce, Team Management, Digital Marketing Design, International Marketing, Analytics, Data, Revenue Optimization, Hospitality, eCommerce SEO, Real Estate Marketing, Programmatic Advertising

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