Salman Rizwan

DAMAC Properties is the UAE's second most prominent real estate developer, with multiple projects across the Middle East. The company wanted to explore new markets for lead generation after the COVID-19 pandemic. Its objective was to increase the share of international sales.

As the digital marketing manager, I tackled the challenge by employing a detailed marketing strategy to effectively target each region with a uniquely creative approach and channel mix. I worked closely with our contacts at Google, Meta, Yandex, and TikTok to gain essential insights for each market and use the information to create custom campaigns. The campaign increased revenue by 2.5 and helped us discover new potential markets for further growth.

I organized and led a company's transformation from traditional conversion tracking to Google's offline conversion tracking, value-based bidding, and Meta's offline conversion API. Introducing offline events as conversions and assigning values to these events led to a more focused campaign strategy and a higher ROI.

I led the digital marketing strategy for Paramount Hotels to increase bookings and revenue. I created offers and creatives to ensure a higher length of stay ratio among the target demographics. The process also included launching branded campaigns in multiple languages to international audiences to secure quality leads. These efforts resulted in Paramount Hotels increasing its occupancy rate by 101%.