Rohan Jahagirdar, Marketing Expert in Bengaluru, Karnataka, India
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Rohan Jahagirdar

Verified Expert  in Marketing

Marketing Expert

Location
Bengaluru, Karnataka, India
Toptal Member Since
November 8, 2022

Rohan is a marketing expert with an outstanding track record of delivering top and bottom-line growth. He specializes in developing strategic narratives for leadership teams at technology-led companies across the eCommerce, banking, and healthcare industries. Rohan is keen on aligning product development, technology, sales, and marketing teams around a high-level story to prompt higher growth and improve customer engagement.

Project Highlights

Identity and Brand Revision for Teabox
At Teabox, I led the effort to redefine the brand identity and design architecture which led to a significant uplift in conversions and tangible improvements with the CX metrics. Wired magazine called it "super hip and made for the future."
Transforming Customer Journey for an Online Cancer Care Aggregator
I worked with the CEO and leadership team of a growing cancer care aggregator to transform the user onboarding experience and identify new opportunities. The exercise resulted in an overall conversion uplift of 300% and notable revenue gains.
A Digital Transformation for an Up-and-coming Bank
In an emerging economy with improving internet connectivity and rising mobile phone availability, I led the product and strategy engagement to launch a fully digital bank.

Expertise

Work Experience

Email Marketing Specialist

2023 - 2023
Teachable Inc.
  • Owned a weekly digital newsletters cadence. This involved internal stakeholder alignment over content, customer segmentation, and targets.
  • Managed an email design, set up the process using SFMC and Litmus, and optimized efficiency and engagement through strategic marketing automation techniques.
  • Managed business intelligence (BI), AI content creation, QA, email template design for autoresponders using GetResponse, customer segment definitions per content, and surveys through SurveyMonkey.

Business Analyst

2021 - 2022
Large US-based Japanese Fund - Administration Co.
  • Managed the product development of an in-house banking and payments platform that replaced Oracle's banking products. User clients included IMs such as BlackRock, Blackstone, and Grosvernor, among others. The platform managed over $300 million in daily payment volume.
  • Provided product-based solutions, aligned with the overarching product strategy to regulatory, legal, and technological challenges, and managed stakeholder expectations across several distributed teams in multiple geographies.
  • Authored detailed project requirements by aligning multiple distributed teams. Managed product documentation, backlog, and sprints through the project lifecycle.
  • Contributed to some great results. For the first time, the new platform achieved twice the volume in STP SWIFT transactions and five nines availability. The increased confidence in the new product helped 1.25x overall monthly transaction volume.

Product Manager

2021 - 2021
Large Israel-based eCommerce and Retail Company
  • Worked with a Middle East-based, large-scale eCommerce player on their transition from a monolith to a headless commerce platform.
  • Directed the solutions, tooling, and integration mechanism for multiple components as part of the product stack.
  • Handled product execution and delivery for key components, including recommendations, checkout, and payments, and helped reduce implementation timelines by over 30%.

Co-founder and Head of Products

2017 - 2021
Shadegrown Tech Private
  • Led engagements with financial entities to navigate challenges in neobanking, identity management, and 3rd-party API integrations. Customers included some of the world's largest payment companies, listed banks, and VC-funded startups.
  • Directed a digital transformation engagement for a publicly listed bank. Architected a novel API stack that adopted cutting-edge PSD2 standards and enabled the integration of third parties with their core banking system.
  • Implemented a lead management system built using Salesforce Sales Cloud with custom approval flows for multiple roles and profiles and integrating with Google Maps API, Oracle Responsys, sales strategy, and content strategy.
  • Partnered with one of India's largest AMCs to build an IFTTT channel, connecting external events with savings. Racked up 5,000+ users in four months on a zero-dollar marketing budget.
  • Collaborated with a marquee fintech startup with marketing budgeting to design and build a new challenger banking app focused on urban millennial audience segments in entry-level jobs.
  • Co-authored an essay for the EPW Journal on India's newly proposed policy on setting up data brokers for financial institutions. The essay was selected as part of the reading list for a parliamentary session discussing the policy.
  • Teamed with a major IT consulting company to create a GTM strategy for a new division aiming to enter and serve the US market. Helped identify and prioritize target accounts. Set up and scaled ABM campaigns using Marketo to engage with stakeholders.
  • Collaborated with the leadership of an early-stage VC-funded cancer care aggregator to optimize new user conversion. Helped optimize the onboarding funnel using Intercom product tours, capture questions, and users' latent interests.

Product Owner – Supply Side

2016 - 2017
Nestaway
  • Directed end-to-end development and implementation of an in-house developed ERP system that integrated with 300+ users across functions.
  • Replaced a Salesforce implementation with the purpose-built, scalable ERP system (based on ERPNext) that seamlessly integrated the sales strategy and sales, business finance, supply chain, and operations teams across multiple cities.
  • Led the effort to build a modular supply selection tool that used over 35 data points to score incoming homeowner leads and provide estimates on rental revenues. The internal tool drove up the utilization factor by 2x.

Director, Growth

2013 - 2016
Teabox
  • Led all aspects of growth, product marketing, video marketing, cross-channel marketing and content strategy, competitive pricing strategy, and sales strategy as a member of the founding team.
  • Grew the company from under 200 customers to over 100,000 retail customers and over 10,000 SMB clients in 75 countries.
  • Managed customer acquisition efforts that drove growth experiments, induced trials, and optimized onboarding experience and purchase funnel.
  • Directed a digital branding and guest posting effort with the renowned design agency Pentagram. The exercise helped immensely improve user experience and received significant international press coverage.
  • Achieved scale in international press coverage, including from major publications such as Wired, Forbes, Bloomberg, and CNN. Handled copy editing and copywriting responsibilities.
  • Directed the launch of the Teabox US store on Amazon, integrating Amazon FBA as a component of a comprehensive omnichannel marketing strategy. Expanded the store's operations to contribute 30% to the monthly gross merchandise value (GMV).

Assistant Manager – Customer Retention

2011 - 2013
Flipkart
  • Partnered with technology and category teams to enhance eCommerce SEO strategies, leveraging marketing communication (MarCom), including personalized email marketing and mobile notifications, as an effective customer retention channel.
  • Co-led efforts to build an internal product that enabled segmentation and automation based on behavior that drove up revenues from repeat purchases by 5x to $1.5 million per month in less than one year.
  • Outlined customer segments based on recency, frequency, and monetary spending and streamlined the communication and sales strategy for each segment.

Identity and Brand Revision for Teabox

At Teabox, I led the effort to redefine the brand identity and design architecture which led to a significant uplift in conversions and tangible improvements with the CX metrics. Wired magazine called it "super hip and made for the future."

Teabox is an Accel-funded vertically integrated brand that ships high-quality teas from India to customers across the world. The key target markets include the US, the UK, and Western Europe.

I worked with one of the partners from Pentagram and spearheaded all the aspects of the brand revision project from Teabox's end.

Specifically, I worked on the following:
• Undertook a detailed consumer research study that enabled us to develop a nuanced understanding of user persona's behavioral and tangible motivations.
• Developed a strategic narrative that clarified the value proposition and the brand attributes that lent credence to the narrative.
• Worked with the Pentagram team to design a new visual identity, including a new color scheme, typeface, logos, and marketing collateral. The new design system was deployed across all digital, web and mobile, and physical properties, such as product packaging.

The engagement helped deliver a 75 basis points uplift in sales conversions, clarify the narrative, and improve brand recognition over the long term. It also received praise and recognition from several international publications, including Wired, FastCompany, and BP&O.

Transforming Customer Journey for an Online Cancer Care Aggregator

I worked with the CEO and leadership team of a growing cancer care aggregator to transform the user onboarding experience and identify new opportunities. The exercise resulted in an overall conversion uplift of 300% and notable revenue gains.

The organization, a fast-growing online cancer care platform, was ready to look at the user journey and product offerings completely anew. I led the company's transformation by working out a new digital strategy and aligning the leadership team with it.

Specifically, I worked on the following:
• Conducted user research that revealed that customers wanted the onboarding process to be more conversational, self-serving, and in local languages.
• Built a thorough understanding of the jobs to be done and aligned the teams on the strategic narrative framed around the jobs.
• Transformed the entire customer onboarding flow with an automated, one-on-one chat-based interface that gave the users the personal attention they deserved while serving at scale.
• Integrated event-based triggers through the flow with CRMs, support flows, and marketing communications.
• Built integrated conversational flows on popular chat platforms like WhatsApp and Telegram with web properties.
• Identified ancillary opportunities and built a framework to test and launch new business lines.
• Set up and monitored actionable metrics and CXO dashboards.

A Digital Transformation for an Up-and-coming Bank

In an emerging economy with improving internet connectivity and rising mobile phone availability, I led the product and strategy engagement to launch a fully digital bank.

One of our clients, an up-and-coming bank with 200,000+ retail customers, wanted to navigate the changing financial landscape and make deep inroads into digital financial products for emerging urban audiences.

My co-founder, a team of engineers and designers, and I worked closely with the client to build the product line from the ground up.

Over 24 weeks, I led the efforts on:
• Identifying new audience targets, principal use cases, and operating models.
• Defining a working strategy, pricing strategy, and value proposition for a new bank.
• Building the first versions of the products to attract a new segment of customers. And further designing a long-term roadmap for the team to implement post-engagement.
• Identifying opportunities and weaknesses in the existing back-end system—specifically with the user identity, authorization, authentication schema, and solution of new components where needed, using the latest DevOps and API infra practices.
• Implementing Salesforce Sales Cloud, building a custom approval flow based on various roles and profiles of the bank's users, and integrating Oracle's Responsys.
• Conducting workshops for customer-facing product and technology teams to build a digital-focused culture and capabilities.
2006 - 2010

Bachelor's Degree in Electrical Engineering

National Institute of Technology Rourkela - Rourkela, India

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