Samer Sader
Verified Expert in Marketing
Marketing Expert
Dubai, United Arab Emirates
Toptal member since October 28, 2025
Samer is a data-driven marketing strategist with over 16 years of experience driving growth for fintech, SaaS, and enterprise brands. Leveraging expertise in full-funnel performance, search engine optimization (SEO), search engine marketing (SEM), paid media, and AI-powered automation, he delivers measurable results. With a proven track record, Samer has scaled multi-region campaigns across the United States, LATAM, and MENA through analytics, lead generation, and data-driven decision-making.
Project Highlights
Expertise
- AI Marketing
- Digital Marketing
- Fintech
- Generative Engine Optimization (GEO)
- Google Ads
- Google SEO
- Lead Generation
- Performance Marketing
Work Experience
Senior Marketing Strategist | Growth and Performance Leader
Economies.com - FxNewsToday.ae
- Drove a multichannel digital growth strategy that increased organic traffic by 420% across the Middle East and North Africa (MENA), establishing both brands as leading financial news authorities.
- Supervised a 15-member cross-functional marketing team, coordinating content, design, and acquisition workflows to drive consistent ROI growth across more than 10 markets.
- Directed SEO and generative engine optimization (GEO) initiatives to enhance content visibility in AI-driven search platforms such as Google AI Overviews, Perplexity, and ChatGPT, increasing branded queries by 190% year over year.
- Managed performance marketing campaigns across Google Ads, Meta, and programmatic platforms, achieving an average return on ad spend of 4.3 times and reducing customer acquisition cost by 28% through automation.
Project History
Economies VIP Channel Growth and Automation Program
- 180% — Paid Subscribers Growth
- 40% — Customer Acquisition Cost (CAC) Reduction
The Economies VIP trading channel aimed to accelerate subscription growth while maintaining engagement and retention. Campaigns ran manually across multiple platforms, lacking automation, data integration, and personalized communication workflows to scale efficiently.
I implemented a data-driven funnel connecting website forms, WhatsApp automation, and Telegram VIP onboarding. I also built performance dashboards using Google Analytics 4 and Looker, and automated retargeting ads and lifecycle email sequences through HubSpot and Meta.
Through automated conversion tracking and personalized messaging, I generated 180% growth in active VIP members, improved retention by 55%, and reduced CAC by 40%.
Economies.com – Global Go-to-market Strategy and Performance Campaign
- 420% — Increase in Organic Traffic Through SEO and AI Optimization
- 4.3x — Return on Ad Spend (ROAS)
- 35% — Year-over-year Growth in Revenue from Lead Generation Channels
- 28% — Reduction in CAC via Automation and Data Analytics
Economies.com and FxNewsToday.ae were expanding rapidly across global markets. They needed a unified growth framework to centralize analytics, connect paid and organic data, and optimize visibility for AI-driven search while maintaining ROI discipline and scalability.
I developed a unified growth ecosystem integrating analytics, automation, and AI-driven marketing. I also implemented Google Analytics 4, HubSpot, and Looker Studio for cross-channel attribution and data visibility. I built predictive targeting and multilingual GEO SEO systems to optimize campaigns, improve acquisition efficiency, and scale engagement across MENA and globally.
Through AI-driven SEO, automation, and predictive targeting, I achieved 420% organic growth and 35% revenue uplift, building a scalable global marketing framework across fintech and media markets.
GEO Optimization
- 180% — Organic Growth
- 60% — Conversion Improvement
Economies.com needed to expand its presence across MENA, LATAM, and Europe by improving multilingual visibility and AI search performance. The existing site structure was not fully optimized for GEO targeting, AI snippets, or localization needed to scale international traffic efficiently.
I developed and executed a GEO-driven SEO strategy combining multilingual site architecture, AI-optimized metadata, and structured data for AI search engines like Google AI Overviews and Perplexity. I also built localized landing pages for 20+ countries using automation and Tailwind CMS. I created FAQs and a content schema to improve LLM discoverability and organic click-through rate (CTR) across regional queries.
I delivered a 180% increase in international traffic, a 60% boost in user engagement, and first-page rankings across 12 key markets, establishing Economies.com as a leading multilingual financial hub for AI-driven search visibility.
Education
Bachelor's Degree in Bioinformatics
Claude Bernard University Lyon 1 - Lyon, France
Skills
Core
Google Ads, Google SEO, Digital Marketing, SEO Tools, Lead Generation, Marketing, AI Marketing, Performance Marketing, A/B Testing, Campaign Management, Marketing Analytics, Paid Advertising, Go-to-market (GTM) Strategy, Content Strategy, Financial Marketing, Google Tag Manager, Pay-per-Click (PPC), Copywriting, Landing Pages, Search Engine Optimization (SEO), B2C Marketing, Product Marketing, Digital Marketing Best Practices, Marketing Strategy, Brand Marketing, Funnel Optimization, Conversion Rate Optimization (CRO), Link Building, SEO Audits, Off-page SEO, Social Media Marketing (SMM), Email Marketing, Funnel Marketing, Affiliate Marketing, On-page SEO
Platforms & Tools
Google Analytics 4 (GA4), Looker Studio, HubSpot, Google Ads Editor, Performance Max, Google Analytics, Search Ads 360, Bing Ads
Other
Generative Engine Optimization (GEO), HubSpot CRM, Meta Ads, Make (formerly Integromat), Large Language Models (LLMs), Fintech, Performance Planning, Performance Analysis, Digital Strategy, Paid Media, Analytics, Startups, Product Launch, Fractional CMO, Trading, Investment & Trading Advisory, Growth Marketing, Brand Building, Conversion Rate, Customer Acquisition Cost (CAC), Data Analysis, Key Performance Indicators (KPIs), Customer Acquisition, Analytics Implementation, Remarketing, Technical SEO, Search Engines, AI-based Content SEO, Content Optimization, AI Tools, B2B Partnerships, Answer Engine Optimization (AEO), Computer Science, Coding, UX Design, Credit Cards, Programmatic SEO
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