Shiraz Iqbal
Verified Expert in Marketing
Marketing Expert
Lahore, Punjab, Pakistan
Toptal member since October 11, 2022
Shiraz is a certified digital marketing expert with a decade of experience building, maintaining, and running successful digital marketing campaigns. He is adept at creating and implementing domain-focused campaigns to improve brand awareness and presence. Shiraz has worked with top organizations like American TelePhysicians, Abacus Global, and DevBatch, and his background in different industry domains helps him make forward-thinking marketing strategies.
Expertise
- Content Writing
- Digital Marketing
- Digital Marketing Strategy
- Email Marketing
- Facebook Ads
- Google Ads
- Product Marketing
- Search Engine Optimization (SEO)
Work Experience
Digital Marketing Manager
Vaival Technologies
- Developed and executed comprehensive digital marketing strategies aligned with business objectives and target audience preferences.
- Oversaw creating, optimizing, and distributing engaging content across multiple platforms, including the website, blog, social media, email, and video. Ensured content consistency, quality, and alignment with brand voice and messaging.
- Managed website development, design, and optimization to enhance UX and drive conversions. Monitored website performance metrics and implemented improvements to increase traffic, engagement, and conversion rates.
- Developed and implemented SEO strategies to improve organic search visibility and rankings. Conducted keyword research, optimized on-page content, and built high-quality backlinks to increase website authority, with a heavy emphasis on manual and AI SEO as well.
- Planned, executed, and optimized PPC campaigns across search engines (Google Ads and Bing Ads) and social media platforms (Facebook Ads and LinkedIn Ads). Handled campaign monitoring and performance, adjusted bidding strategies, and optimized ads.
- Developed and implemented social media strategies to increase brand awareness, engagement, and loyalty. Managed social media accounts using Hootsuite, created compelling content, and engaged with followers to foster community and drive conversions.
- Planned and executed email marketing campaigns and implemented marketing automation tools and workflows to streamline processes, personalize digital communication, and nurture leads effectively.
- Implemented cross-channel marketing and lead-generation strategies to attract and capture qualified leads through viral marketing, content marketing, email, social media optimization, and paid advertising. Utilized AI writing in content creation.
- Tracked and analyzed key performance indicators (KPIs) across all digital marketing channels. Generated regular reports to assess campaign effectiveness, identify trends, and make data-driven decisions for optimization.
- Identified areas of friction in the conversion funnel, presented them in a slide deck using Microsoft PowerPoint, and implemented CRO strategies to improve website usability, design, and messaging through A/B testing and user experience (UX) research.
Go-to-market Strategist
Peggy AI Inc
- Developed go-to-market strategies for product launches that need to acquire users fast. Worked on market positioning, offering, pricing, and productization.
- Created branded accounts on digital mediums for a firm presence, set up ad accounts, and tracked each medium.
- Worked on campaign planning, content formation, creatives, and execution of campaigns, and successfully acquired leads in the given budget on Facebook, Instagram, Linkedin, and Google Ads.
Marketing Strategist
Pinpointe On-Demand, Inc
- Orchestrated a comprehensive overhaul of the content creation process, resulting in a 40% increase in content output while maintaining high-quality standards. Implemented data-driven content ideation techniques that helped in increasing engagement.
- Led a cross-functional initiative to redesign website landing pages, focusing on optimized content, user experience, and conversion rate optimization (CRO).
- Handled focus groups and research to develop and execute targeted paid advertising campaigns across multiple platforms, including Google Ads, LinkedIn, and Facebook, and utilized advanced audience segmentation and remarketing strategies.
- Managed blog posts, social media calendars, ad copies, designs, and more for brand and online reputation management and organic outreach.
Digital Marketing Manager
DevBatch
- Developed a strategy, conducted market research, and led project execution with short- and long-term digital and conventional campaigns, public relations, content plans, and fan communication based on best practices and analytics to drive revenue.
- Used and measured all traffic insights using multiple web analytics tools, Microsoft Advertising, search engines, TikTok, social media, and email drip marketing to ensure brand development, design consistency, and growth on digital platforms.
- Created and led a comprehensive cross-channel marketing and sales strategy, from awareness to conversion, by working closely with paid search, display, video, social, on- and off-page SEO, referral programs, and other digital mediums.
- Designed and implemented objective-driven, analytically supported search engine marketing (SEM), social, and email drip marketing that leveraged best practices, sales strategies, and tactics best suited for the target market and the business.
- Led the marketing team and all business marketing operations, including entertainment marketing and advertising campaigns with customer relationship management (CRM) that increased awareness, traffic, and leads.
- Provided continuous feedback to the top-tier management and the development team by creating consumer insights and strategies for better user experience to improve the engagement and lead generation graph.
Digital Marketing Manager
Tazteq PK (part of Global Engineering Services)
- Devised and implemented a unified brand strategy that drove significant web traffic to the company website, leveraging email drip marketing, on- and off-page SEO, SEM, social media channels, public relations, and consumer insights.
- Raised lead generation by 120% in one quarter through CRM product marketing, focused Instagram growth strategies, and various digital campaign efforts with Google Ads, LinkedIn Ads, and Facebook account management.
- Measured site traffic, identified and evaluated new digital technologies, and optimized marketing campaigns using web and app analytics tools, including App Store Optimization (ASO).
- Managed and reported on the performance of all digital marketing campaigns and assessments against goals, such as ROI and KPIs, using effective asset management strategies to ensure the success of marketing campaigns.
- Planned and managed the budget of marketing campaigns and inbound marketing, creating and presenting detailed reports to top management.
Digital Marketing Manager
Abacus Global
- Developed and executed the organization's marketing strategy and campaigns and worked on brand visibility and recognition in the market, including public relations.
- Maintained the content calendar and executed high-quality digital and print marketing collateral. Oversaw the preparation and execution of commemorative days and special events, including public relations.
- Directed the paid advertising strategy, including digital and print advertising, and monitored all analytics from each marketing channel to gain consumer insights and make data-driven adjustments as needed.
- Drove projects on multiple digital channels, such as web, SEO, drip marketing email campaigns, social media, and paid advertising, to increase traffic and conversions.
- Managed SEO, pay-per-click (PPC), content, and graphics team members to ensure consistent brand design, messaging, and content quality. Conducted copy editing and copywriting responsibilities.
Digital Marketing Manager
American TelePhysicians
- Led the innovation of brand design and integrated digital marketing strategies for SEO, social media, Google Ads, email drip marketing, and content marketing and aligned the campaign and public relations strategy with the annual marketing plan.
- Managed digital marketing of a healthcare service project and B2B healthcare electronic medical records (EMR) and electronic health records (EHR) products, from strategizing and forecasting to completing the marketing plan for the year.
- Engaged in cross-functional work with other departments to gather requirements, prepare feasibility, and execute the required operations and tasks.
- Directed the graphics design and video editing to bring out the best representation to viewers and generate more business leads.
- Worked on market trends via competitor analysis and presented ideas, marketing and sales strategies, and plans for the future by keeping financial aspects in mind.
Digital Marketing Expert
Adept Enterprise
- Led and coordinated social media marketing activities and policies to promote products, creating content strategies like linkbait, outreach, blog postings, copywriting, and running campaigns on Facebook, Instagram, LinkedIn, Twitter, and YouTube.
- Analyzed digital business development and developed strategies to drive web traffic. Monitored market trends and project statistics and improved them using Google Trends, Google Search Console, Google Analytics, and Screaming Frog.
- Applied digital pricing models and engaged in strategic planning and the sales strategy to boost sales and profitability of services, managed client brands, and ran Google Ads, Facebook and LinkedIn ads, and other digital campaigns.
- Managed client relationships and drove agency sales through client retention and identification of new clients. Implemented targeted marketing, email, and public relations campaigns and provided after-sales follow-ups.
Digital Marketing Executive
ZASA Solutions
- Performed keyword research and tracking of website analytics considering company business objectives.
- Handled the content management system (CMS) to maintain the website's category pages, blog section, link-building bookmarking, guest posting, company profiling, and business listings.
- Implemented SEO strategies and techniques for organic growth on search engine platforms, on-page and off-page.
- Worked on social media optimization, content calendars, creative designing, scheduling, and maintaining the platforms with the right brand design and metrics.
- Analyzed website brand design and user experience, incorporating influencer marketing insights alongside research and competitor strategies.
Digital Marketing Intern
ZASA Solutions
- Handled all the social media accounts, evaluating the target market, customer research, and competitor data.
- Managed content creation for social media and blogs, updating them on the website blog via the CMS.
- Worked on developing audiences with relevant target market traits and initiated Facebook and Google Ads campaigns.
Project History
Cura4u Healthcare Marketplace
https://cura4u.com/Led the marketing team and built the brand on digital media, such as web, SEO, social media, Google Ads, influencers, and referral marketing, as one of the fastest growing healthcare marketplaces in the USA.
Cura4u is one of the leading healthcare marketplaces in the United States, providing home healthcare services. They have thousands of visitors from the most demanding states in the USA.
I initiated all the marketing efforts for the organic and paid growth of the healthcare marketplace, ranking the website on some of the top and competitive healthcare keywords and increasing the traffic by 230%.
Acounte CRM
Directed the overall digital marketing of this CRM product, including team handling, by working on multiple digital platforms to generate traffic and leads, making the digital channels a potential revenue stream.
Acounte is a CRM product, software as a service (SaaS), that was initially accounting software. After the success of the accounting software, the management team decided to make it a fully functional CRM product, and we made it one of the highest-demand software products for the retail industry in the South Asian region.
I oversaw the team and initiated the organic and paid campaigns on multiple social and search engine platforms, by thoroughly working on content marketing, including blogs, testimonials, case studies, and webinars to provide resources to existing and new users for a better understanding of the product.
SmartClinix Healthcare EMR and EHR Software
Guided the entire digital marketing operations for the EMR and EHR (SaaS) healthcare product, including digital growth and lead generation, generating around $1 million in revenue in the first year with campaigns on multiple digital platforms.
SmartClinix is a healthcare EMR and EHR (SaaS) product for hospitals and healthcare organizations. It is an innovative health information system that transforms healthcare organizations’ administrative and clinical operations.
I led the team and worked on the website, SEO, social media, email marketing, and marketing automation, creating and initiating the market plan for the year. I successfully carried out multiple campaigns through Facebook, Instagram, LinkedIn ads, Google Ads, and email marketing, increasing the lead generation by 150%.
Education
Master of Business Administration (MBA) in Marketing
University of Engineering and Technology - Lahore, Punjab, Pakistan
Bachelor's Degree in Information Technology
University of Education - Lahore, Punjab, Pakistan
Certifications
Google Analytics Certification
Google Ads Search Certification
Google Ads Display Certification
LinkedIn Marketing Fundamentals Certification
LinkedIn Marketing Strategy Certification
Content Marketing Certification
HubSpot Academy
Social Marketing Certification
HubSpot Academy
Skills
Core
Facebook Ads, Google Ads, LinkedIn Marketing, Search Engine Optimization (SEO), Email Marketing, Growth Hacking, Product Marketing, Digital Marketing, Digital Marketing Strategy, Marketing Analytics, Facebook Marketing, Social Media, Instagram Marketing, Content, Content Marketing, Content Strategy, Content Creation, LinkedIn Ads, Social Media Marketing (SMM), Paid Advertising, Ad Campaigns, Email Campaigns, Lead Generation, Performance Marketing, Marketing Strategy, Search Engine Marketing (SEM), Audience Targeting, Social Media Strategy, Social Media Content, Branding, Copywriting, Marketing, Conversion Rate Optimization (CRO), Digital Campaigns, Social Media Campaigns, Funnel Optimization, Go-to-market (GTM) Strategy, Organic SEO, Writing & Editing, Blogging, Social Media Posting, Market Research & Analysis, Product Positioning, Brand Marketing, TikTok Ads, Inbound Marketing, Funnel Marketing, Cold Emailing, Marketing Technology (MarTech), Public Relations (PR), Marketing Operations, Reddit Ads, App Store Optimization (ASO), Pay-per-Click (PPC), Social Media Management, A/B Testing, Content Marketing Strategy, Landing Pages, Organic Social Media, Social Media Platforms, Marketing Leadership, Influencer Marketing, SEO Tools, SEO Keyword Research, SEO Backlinking, Off-page SEO, On-page SEO, Social Media Analytics, Social Media Advertising, Keyword Research, SEO Content, Brand Strategy, Campaign Strategy, Omnichannel Marketing, YouTube Ads, B2C Marketing, Return on Ad Spend (ROAS), Marketing Campaigns, SEO Audits, Google Paid Ads, X (formerly Twitter) Ads, Local SEO, Entertainment Marketing, Google SEO, Social Media Optimization, Campaign Monitoring, Marketing Automation, Marketing Budgeting, Social Media Design, Media Buying, Digital Marketing Best Practices, Marketing Collateral Development, Google Tag Manager, Email Marketing Automation, Pinterest Marketing, Drip Marketing, Print Advertising, Instagram Growth, AI Marketing
Platforms & Tools
Google Analytics, Instagram Ads, Mailchimp, X (formerly Twitter) Marketing, Facebook Ads Manager, Advertising Tools & Platforms, TikTok, Google Ad Manager, Content Management Systems (CMS), Google Analytics 4 (GA4), Marketing Platforms, Bing Ads, Google My Business, Screaming Frog, Linkedln, Ahrefs, Asana, HubSpot, Zoho, Mobile Platforms, HubSpot Marketing Hub, Adobe Photoshop, Jasper, Lead Capture Pages
Business Models
B2B, Business to Business (B2B), Business Models, B2C, Software as a Service (SaaS), Business to Consumer (B2C), Market Positioning, SaaS, SaaS Product Marketing
Technical
Google Search Console, Web3
Other
Facebook Pixel, Branded Content, Customer Acquisition, B2B Lead Generation, Digital Media, Growth Marketing, Growth Strategy, Consumer Insights, Communication Strategy, Landing Page Optimization, Digital Marketing Product Manager, User Journeys, Web Content, Advertising, Product Launch, Content Writing, Paid Media, Social Ad Design, Revenue Strategy, Market Research, Revenue Modeling, Healthcare Services, Healthcare, Media, Programmatic Marketing, Lead Marketing, Sales Strategy, Marketing Plans, Facebook, Instagram, X (formerly Twitter), eCommerce, Business Development, Direct to Consumer (D2C), Storytelling, User Experience (UX), Email Delivery, Shopify, Fashion, Strategy, Drip Email, Paid Search, Startups, Brand Development, Brand Design, Launch Strategy, Snapchat, Project Management, Roadmaps, Project Planning, Visual Design, Asset Management, Hybrid Project Management, Blogs, Remarketing, UX Research, Blog Posting, Guest Posting, Digital Agencies, Content Management, Artificial Intelligence (AI), Copy Editing, B2B Marketing, Multichannel Marketing, Technical SEO, Podcast Marketing, Websites, Team Leadership, Team Management, Team Development, Go-to-market Plans, Hootsuite, Presentations, Podcasting, Interviewing, Brand Management, Online Reputation Management, Focus Groups, Digital Communication, Google Display Network, Sales Funnel, Sales Effectiveness, Microsoft Advertising, Cross-channel Marketing, Microsoft PowerPoint, Medical Marketing, Competitor Analysis & Profiling, Personas, Buyer Personas, Forecasting, Marketing Forecasting, Revenue & Expense Projections, Website Audits, Website Optimization, Blockchain, Blockchain & Cryptocurrency, Decentralized Finance (DeFi), Product Management, Press Releases, Social Media Engagement, YouTube, AI Social Media Content Creation, SEO with AI, Meta Ads, Transportation & Logistics, Brand Awareness, Digital PR, Article Writing, Technical Writing, Fractional CMO, GoHighLevel, AI Content Creation, Geofencing & Geotargeting, Campaign Optimization, Performance Metrics, Reporting, Campaign Execution, PPC Campaign Management, Editorial Direction, AI Tools, Rebranding, AI-generated Video, Semrush, Trello, Microsoft Teams, Slack, Budgeting, Innovation Strategy, WordPress, Niche Email Marketing, Hotjar, Drip Campaigns, Viral Marketing, Zapier, Instagram Account Management, SaaS Sales, MarTech Solutions, Sales Promotion, Sales Presentations, Web Research, Buffer, Taglines, Content Localization, Social Selling, Lead Magnet, Marketing Program Management, Facebook Posts
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