Shreya Dixit
Verified Expert in Marketing
Digital Marketing Expert
Greater Noida, Uttar Pradesh, India
Toptal member since July 29, 2024
Shreya is a seasoned digital marketing specialist with five years of experience and a background in journalism from Delhi University. She excels in digital and content strategy, content creation, and campaign management. Her focus on storytelling helps connect with audiences and deliver impactful campaigns. With a proven track record in launching products, increasing brand awareness, and driving engagement, Shreya is ready to help achieve business goals.
Project Highlights
Expertise
- Brand Marketing
- Brand Strategy
- Campaign Management
- Canva
- Content Marketing
- Organic Social Media
- Social Media Campaigns
- Social Media Management
Work Experience
Paid Ad Expert
Vibrant Planet, PBC
- Optimized Google and Meta ad campaigns, driving a 3x increase in brand awareness and generating over 200 qualified leads.
- Enhanced website performance through targeted SEO, leading to improved organic search visibility and audience reach.
- Provided strategic consultation on content and website optimization, increasing engagement and supporting lead generation efforts.
Digital Marketing Manager | Contract
Hozio
- Oversaw four client accounts, developing and executing comprehensive digital marketing strategies. Planned and implemented organic and paid media campaigns across platforms like Google Ads, Facebook Ads, and social media.
- Managed a monthly budget of over $20,000, ensuring effective allocation and optimization of funds. Conducted market research and analysis to identify target audiences and trends, informing media planning and strategies.
- Supported search engine optimization (SEO) initiatives to improve content, keywords, and branding for improved organic reach. Increased client website traffic by 30% and boosted lead generation by 25%.
Social Media Assistant Manager
ARM Worldwide Pvt
- Developed and executed content marketing and branding strategies for clients like Sodexo, Pluxee, MTV, Bajaj, and Pearson. Created content calendars, content for websites, blogs, social media platforms, and sales and marketing collateral.
- Managed social media accounts, boosting organic reach and engagement by ten times. Analyzed website traffic metrics to refine strategies. Assisted in daily operations, client account management, and strategic discussions.
- Collaborated with creative teams to design visuals for digital marketing campaigns. Performed keyword research and analyzed the SEO performance of web pages.
Social Media Planner
Ferns N Petals
- Managed all social media accounts for the managing director and founder, creating and planning engaging content. Developed and implemented social media strategies to grow brand awareness and engagement.
- Achieved a sixfold increase in followers, engagement, and reach across Facebook, Twitter, Instagram, LinkedIn, and YouTube. Created, edited, and managed content for various social media platforms.
- Analyzed key metrics to measure campaigns' success and identify improvement areas. Assisted in creating 10+ advertising campaigns for the advertising and public relations departments.
Project History
Digital Marketing Strategy Boosts VEML's Market Penetration
Increased brand awareness by 50% and acquired 100,000 users within the first year.
VEML, a new video communication tool, needed a robust marketing strategy to break into a competitive market dominated by established email solutions and video tools.
ACTIONS AND SOLUTIONS
• Developed and implemented a multichannel digital marketing strategy, including SEO, content marketing, social media, and email campaigns.
• Conducted SWOT and PESTLE analysis, created customer personas, and outlined a detailed content calendar.
RESULTS
• Increased brand awareness by 50%.
• Acquired 100,000 users within the first year.
• Projected $10 million in revenue within the first year.
Belle – Stackable Lipsticks | Product Launch Digital Strategy
https://1drv.ms/p/c/8b8d8b66aca9b740/EWIBldv8j19BhjwdiSNhVTwB9kwlip6elsAhx0lDSCnhPw?e=swa2itDelivered a revolutionary 5-shade lipstick pencil, increasing Belle's annual revenue by $10 million.
Belle aimed to redefine beauty standards with an innovative product, enhancing market presence and promoting inclusivity.
ACTIONS AND SOLUTIONS
• Developed the stackable 5-shade lipstick pencil for personalized lip colors.
• Launched an eCommerce website and digital marketing campaigns.
• Engaged customers with a virtual and augmented reality mobile app for virtual try-ons.
• Used 80% recycled materials for packaging.
• Partnered with three major Canadian retailers.
RESULTS
• Acquired 400,000 new customers in the first year.
• Increased social media followers by 10% in the first quarter.
• Achieved a 4.5 out of 5 stars customer satisfaction rating within six months.
• Generated $10 million in annual revenue.
Guest Blogging on Transformative Second Chances
https://www.secondchancescholarshipfoundation.ca/2024/03/26/the-transformative-power-of-second-chances/Highlighted the life-changing impact of scholarships for at-risk youth, inspiring increased support and donations.
The blog post addresses the challenges faced by at-risk youth, particularly those who have been incarcerated, and the transformative power of scholarships and financial aid in providing them with a second chance at education and a better life.
ACTIONS AND SOLUTIONS
I shared compelling stories of individuals like Sarah and David, who overcame significant obstacles with the help of the Second Chance Scholarship Foundation. Through emotional storytelling, I illustrated the profound impact of educational opportunities on their lives, emphasizing the importance of support systems, mentorship programs, and community outreach initiatives. The article also highlighted the statistical significance of these programs in breaking the cycle of incarceration and poverty.
RESULTS
The article resonated with readers, as evidenced by the engagement metrics (309 views, 36 shares), and inspired increased awareness and support for the Second Chance Scholarship Foundation. It effectively showcased the foundation's mission and the tangible results of its efforts, contributing to a greater understanding of the importance of educational support for at-risk youth.
Education
Post-graduate Diploma in Digital and Content Marketing
York University - Toronto, Ontario, Canada
Bachelor's Degree in Journalism and Mass Communication
University of Delhi - New Delhi, India
Certifications
SEO Certified
HubSpot Academy
Digital Advertising Certified
HubSpot Academy
Content Marketing Certified
HubSpot Academy
Email Marketing Certified
HubSpot Academy
Social Media Marketing Certification
Hootsuite Academy
Google AdWords Certification
Skills
Core
Social Media Campaigns, Brand Marketing, Content Marketing Strategy, Strategic Marketing, Digital Marketing, Content Marketing, Content Creation, Social Media Management, Email Marketing, Facebook Marketing, Brand Strategy, Digital Marketing Strategy, Campaign Management, Google Ads, Organic Social Media, Social Media, Scriptwriting, Social Media Strategy, Performance Marketing, Marketing, Social Media Marketing (SMM), Copywriting, Product Marketing, Search Engine Optimization (SEO), Influencer Marketing, Paid Advertising, Go-to-market Strategy, Marketing Campaigns, Marketing Leadership, Omnichannel Marketing, Branding, Facebook Ads, Content Strategy, Lead Generation, Social Media Content, Public Relations (PR), Marketing Analytics, B2C Marketing, Google Paid Ads, Conversion Rate Optimization (CRO), Marketing Strategy, Google Tag Manager, Digital Campaigns, Community Management, TikTok Marketing, Growth Model, SEO Content, Writing & Editing, Pay-per-Click (PPC), Market Research & Analysis, Product Positioning, App Store Optimization (ASO), A/B Testing, Backlinks, Pinterest Marketing, Ad Campaigns, Inbound Marketing, Instagram Marketing, Google SEO, SEO Audits, Digital Advertising, App Store Marketing, TikTok Ads, Generative Artificial Intelligence (GenAI), Infographics, Marketing Technology (MarTech), Social Media Analytics, Sales, Landing Pages, Link Building, Customer Engagement, Funnel Optimization, Email Automation, Affiliate Marketing, SEO Keyword Research, Digital Marketing Best Practices, Content, Customer Success, Marketing Communications (MarCom), Facebook Video Ads, Video Ads, Financial Marketing, SEO Backlinking, Marketing Operations, Organic SEO, SEO Marketing, Channel Strategy, SMS Marketing, Account-based Marketing (ABM), Ads, Email Campaigns, SEO Tools, Local SEO, Off-page SEO, On-page SEO, Keyword Research, X (formerly Twitter) Ads, AI Marketing, Growth Hacking, LinkedIn Marketing, TV Advertising, Search Engine Marketing (SEM), LinkedIn Ads, Funnel Marketing, Apple Search Ads, Email Marketing Automation, Reddit Ads, Audience Targeting, Blogging
Platforms & Tools
Canva, Marketing Platforms, Google Analytics, CRM Systems, TikTok, YouTube Shorts, Google Ad Manager, Google My Business, Content Management Systems (CMS), Google Analytics 4, Acquisition Channels, Klaviyo, HubSpot, X (formerly Twitter) Marketing, Pardot, Content Marketing Platforms, HubSpot Marketing Hub, Instagram Ads, Marketo, Demandbase, Meltwater
Business Models
SaaS, SaaS Product Marketing, B2B2C, B2B, Business to Government (B2G), Business Models, Market Positioning, Business to Consumer (B2C), Software as a Service (SaaS), Business to Business (B2B)
Technical
Web3
Other
Microsoft Teams, Project Management, Content Writing, Team Leadership, Content Management, Storytelling, Brand Awareness, Meta Ads, Keyword Analysis, Article Writing, Growth Marketing, Competitor Analysis & Profiling, Marketing Plans, Pitch Decks, B2B Marketing, Messaging, Startups, Advertising Copy, Copy Editing, Sales Funnel, Digital PR, Editorials, Reporting, Strategy, Business Proposals, Event Management, Event Planning, Event Marketing, Data Analysis, Minimum Viable Product (MVP), Data Collection, Market Fit, Digital Newsletters, Digital Branding, Digital Media, AI Social Media Content Creation, Consumer Products, Outreach, BCG Matrix, Balance Scorecards, Radar Chart, Brand Positioning, Business Strategy, Magic Quadrant, Raw Data Analysis, Sales Effectiveness, Sales & CRM Platforms, Salesforce, Communication, Blogs, Digital Storyboards, Customer Acquisition, Stakeholder Management, Digital Brand Identity, Market Research, User Personas, Market Research Analyst, Market Segmentation, Quantitative Research, eCommerce, Restaurants & Dining, Hospitality, Ad Optimization, Paid Media, Paid Search, App Growth, Growth Strategy, Go-to-market Plans, Go-to-market Optimization, Proofreading, User Experience (UX), Facebook, Instagram, Audience Segmentation, Buyer Personas, D2C Branding Strategy, Mentorship & Coaching, Healthcare, Gaming, VR Marketing, Beauty Products, Launch Strategy, Amazon, Market Assessment, Blockchain, Cryptocurrency, Reddit, X (formerly Twitter), Discord, Databases, Marketplaces, Affinity Marketing, Digital Publishing, Partnerships, Sales Strategy, Online Sales, Growth Strategy Consultants, Website Optimization, Apps, Product Growth, Web UI, Retail & Wholesale, Graphic Design, Video Editing, Audits, Integration, Microsoft Power BI, Salesforce Sales Cloud, Brand Management, Google Shopping, Creative Strategy, Web Analytics, Technical Writing, B2B Lead Generation, Google Optimize, Influencers, eCommerce Marketing, Agency, Presales, Solution Design, YouTube, Webinars, SEO Copywriting, SEO Writing, Landing Page Design, Unbounce, Customer Journeys, Automation, Dashboards, Government, Healthcare Software, Cross-channel Marketing, B2B Partnerships, Design, Adobe Workfront, Product Lifecycle Management (PLM), Consumer Packaged Goods (CPG), Regulatory Compliance, Startup Consulting, Personas, Social Listening, Key Performance Indicators (KPIs), Web Content, Internal Communications, Shopify, Shopify SEO, eCommerce SEO, Pinterest Ads, Fashion, Ideation, Process Development, Process Optimization, Product Ideation, Value Proposition, Digital Marketing Product Manager, Etsy, Brand Awareness Campaigns, Python, Pixel, SEO Reporting, Creative Design, Video Scripts, Social Media Content Writing, Retargeting Pixels, Crypto, Global SEO, Luxury Industry, Product Analytics, Data Analytics, Lifecycle Marketing, Online Reputation Management, Newsletters, Nonprofits, Fundraising, Artificial Intelligence (AI), Google, Seos, Website Audits, Customer Relationship Management (CRM), Product Roadmaps, Journalism, Product Launch, Advertising, Email Content, Email Design, Technical SEO, Keyword Mapping, Campaigns, Personal Branding, Scripting, Remote Team Leadership, Consulting, YouTube Marketing, Direct to Consumer (D2C), Pricing Strategy, Business Development, Investor Relations, Pitch Deck Consultant, WordPress, Web Design, Email Marketing Strategy, Leadership, Web UX, Distribution Operations, Startup Marketing, Geofencing & Geotargeting, Facebook Pixel, Analytics, Thought Leadership, Corporate Communications, Press Releases, Pendo
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