Shreya Dixit
Verified Expert in Marketing
Digital Marketing Expert
Greater Noida, Uttar Pradesh, India
Toptal member since July 29, 2024
Shreya is a global marketing strategist specializing in social media strategy, content and SEO-led organic growth, AI marketing, influencer strategy, and brand strategy. With 10 years of experience across North America, APAC, UAE, and the UK, she partners with brands as a senior marketing account lead — delivering strategic clarity and measurable growth across B2B, B2C, D2C, and enterprise engagements.
Project Highlights
Expertise
- Account Management
- Brand Marketing
- Brand Strategy
- Campaign Management
- Content Marketing
- Digital Marketing
- Project Management Professional (PMP)
- Social Media Management
Work Experience
Content Marketing & SEO Strategist Delivery Hero (Foodpanda)
Delivery Hero - Vendor
- Owned end-to-end content strategy and SEO roadmap for Foodpanda's regional web presence across six APAC markets — Singapore, Hong Kong, Philippines, Bangladesh, Malaysia, and Pakistan —.
- Architected a comprehensive keyword mapping and SEO framework across regional websites and blogs — directing site restructuring, metadata overhaul, and content positioning to drive organic discoverability market-by-market.
- Managed creation and optimization of 200+ localized articles and 50+ legacy content pieces — overseeing tone alignment, keyword integration, and brand consistency — delivering a 4x increase in organic reach and qualified leads.
- Served as the primary account lead for Content & SEO strategy, execution, and brand alignment.
Digital Marketing Manager | Contract
Hozio
- Operated as a senior account lead across concurrent client accounts spanning CPG, F&B, retail, and small business — owning brand strategy, 360° marketing roadmaps, and C-suite client relationships end-to-end.
- Consulted at the CMO level on brand positioning, content strategy, organic social, SEO, and online reputation management — serving as the strategic bridge between agency and client.
- Delivered 30% growth in website traffic and 25% uplift in lead generation — driven entirely by organic content, SEO, brand, and social strategies tailored to each client's market position and growth objectives.
- Translated business objectives into integrated, always-on marketing programs.
Social Media & Content Marketing Strategist ARM Worldwide
ARM Worldwide Pvt
- Served as senior account lead and content strategist for multinational clients across fintech, HR tech, finance, and SaaS — including Sodexo, Pluxee, MTV, Bajaj, and Pearson — owning strategy, brand positioning, and client relationships end-to-end.
- Led Sodexo's global social and content presence across multiple regional pages — architecting content pillars, annual campaign calendars, thought leadership programs, buyer personas, and full-funnel brand strategy.
- Produced press releases, PR reports, website blogs, and executive thought leadership content —delivering a 10x increase in organic reach and engagement across all managed accounts.
- Directed creative, influencer, and SEO initiatives simultaneously with managing cross-functional creative teams on visual identity and campaigns.
Social Media & Brand Strategy Lead
Ferns N Petals
- Embedded as senior brand and social strategy partner within India's largest D2C gifting platform — working directly alongside the Founder, MD, and CMO in board-level strategic sessions.
- Owned social media strategy and content operations across 50+ company accounts — while directing cross-functional teams across creative, content, and production simultaneously.
- Led influencer and celebrity marketing programs end-to-end — managing outreach, endorsement logistics, ad film production, event premieres, and media planning.
- Delivered a 6x increase in followers, engagement, and organic reach across Facebook, Instagram, LinkedIn, Twitter, and YouTube — presenting performance reporting decks and strategic recommendations directly to C-suite and board stakeholders.
Project History
Digital Marketing Strategy Boosts VEML's Market Penetration
Increased brand awareness by 50% and acquired 100,000 users within the first year.
CHALLENGE
VEML, a new video communication tool, needed a robust marketing strategy to break into a competitive market dominated by established email solutions and video tools.
ACTIONS AND SOLUTIONS
• Developed and implemented a multichannel digital marketing strategy, including SEO, content marketing, social media, and email campaigns.
• Conducted SWOT and PESTLE analysis, created customer personas, and outlined a detailed content calendar.
RESULTS
• Increased brand awareness by 50%.
• Acquired 100,000 users within the first year.
• Projected $10 million in revenue within the first year.
Foodpanda Blogs
- 4x — Increase in Organic Reach and Qualified Leads
The primary challenge was that the client was not satisfied with their organic performance, particularly from SEO. Most of the existing blogs were outdated, the website required a complete revamp, and the content lacked alignment with current search intent and business goals.
Managed the creation and optimization of 200+ localized blog articles and 50+ legacy content pieces, overseeing tone alignment, keyword integration, and brand consistency across markets. Directed on-page SEO enhancements across key landing pages and blog categories, including technical metadata audits and structured content revamps, as part of a unified content and SEO growth roadmap.
Architected a comprehensive keyword mapping and SEO framework across regional websites and blogs, driving site restructuring, metadata optimization, and content positioning. Delivered a 4x increase in organic reach and qualified leads.
Belle – Stackable Lipsticks | Product Launch Digital Strategy
https://1drv.ms/p/c/8b8d8b66aca9b740/EWIBldv8j19BhjwdiSNhVTwB9kwlip6elsAhx0lDSCnhPw?e=swa2itDelivered a revolutionary 5-shade lipstick pencil, increasing Belle's annual revenue by $10 million.
CHALLENGE
Belle aimed to redefine beauty standards with an innovative product, enhancing market presence and promoting inclusivity.
ACTIONS AND SOLUTIONS
• Developed the stackable 5-shade lipstick pencil for personalized lip colors.
• Launched an eCommerce website and digital marketing campaigns.
• Engaged customers with a virtual and augmented reality mobile app for virtual try-ons.
• Used 80% recycled materials for packaging.
• Partnered with three major Canadian retailers.
RESULTS
• Acquired 400,000 new customers in the first year.
• Increased social media followers by 10% in the first quarter.
• Achieved a 4.5 out of 5 stars customer satisfaction rating within six months.
• Generated $10 million in annual revenue.
Guest Blogging on Transformative Second Chances
https://www.secondchancescholarshipfoundation.ca/2024/03/26/the-transformative-power-of-second-chances/Highlighted the life-changing impact of scholarships for at-risk youth, inspiring increased support and donations.
CHALLENGE
The blog post addresses the challenges faced by at-risk youth, particularly those who have been incarcerated, and the transformative power of scholarships and financial aid in providing them with a second chance at education and a better life.
ACTIONS AND SOLUTIONS
I shared compelling stories of individuals like Sarah and David, who overcame significant obstacles with the help of the Second Chance Scholarship Foundation. Through emotional storytelling, I illustrated the profound impact of educational opportunities on their lives, emphasizing the importance of support systems, mentorship programs, and community outreach initiatives. The article also highlighted the statistical significance of these programs in breaking the cycle of incarceration and poverty.
RESULTS
The article resonated with readers, as evidenced by the engagement metrics (309 views, 36 shares), and inspired increased awareness and support for the Second Chance Scholarship Foundation. It effectively showcased the foundation’s mission and the tangible results of its efforts, contributing to a greater understanding of the importance of educational support for at-risk youth.
Education
Post-graduate Diploma in Digital and Content Marketing
York University - Toronto, Ontario, Canada
Bachelor's Degree in Journalism and Mass Communication
University of Delhi - New Delhi, India
Certifications
SEO Certified
HubSpot Academy
Digital Advertising Certified
HubSpot Academy
Content Marketing Certified
HubSpot Academy
Email Marketing Certified
HubSpot Academy
Social Media Marketing Certification
Hootsuite Academy
Google AdWords Certification
Skills
Core
Social Media Campaigns, Brand Marketing, Content Marketing Strategy, Strategic Marketing, Digital Marketing, Content Marketing, Content Creation, Social Media Management, Email Marketing, Facebook Marketing, Brand Strategy, Digital Marketing Strategy, Campaign Management, Organic Social Media, Social Media, Scriptwriting, Social Media Strategy, Marketing, Social Media Marketing (SMM), Copywriting, Product Marketing, Search Engine Optimization (SEO), Influencer Marketing, Go-to-market (GTM) Strategies, Marketing Campaigns, Marketing Leadership, Omnichannel Marketing, Branding, Content Strategy, Social Media Content, Public Relations (PR), Marketing Analytics, B2C Marketing, Marketing Strategy, Digital Campaigns, Community Management, TikTok Marketing, Growth Model, SEO Content, Writing & Editing, Market Research & Analysis, Product Positioning, A/B Testing, Backlinks, Pinterest Marketing, Inbound Marketing, Instagram Marketing, Google SEO, SEO Audits, Generative Artificial Intelligence (GenAI), Infographics, Marketing Technology (MarTech), Social Media Analytics, Landing Pages, Link Building, Customer Engagement, Funnel Optimization, Email Automation, Affiliate Marketing, SEO Keyword Research, Digital Marketing Best Practices, Content, Customer Success, Marketing Communications (MarCom), SEO Backlinking, Marketing Operations, Organic SEO, SEO Marketing, Channel Strategy, Account-based Marketing (ABM), Marketing Research & Analysis, Marketing Automation, Funnel Analysis, Customer Segmentation, Content Operations, Social Media Posting, SEO Tools, Local SEO, Off-page SEO, On-page SEO, Keyword Research, AI Marketing, Growth Hacking, LinkedIn Marketing, Search Engine Marketing (SEM), Funnel Marketing, Email Marketing Automation, Audience Targeting, Blogging
Platforms & Tools
HubSpot, Canva, Content Marketing Platforms, Marketing Platforms, TikTok, YouTube Shorts, Content Management Systems (CMS), Contentstack, Asana, X (formerly Twitter) Marketing, HubSpot Marketing Hub, Salesforce Marketing Cloud, Claude, Meltwater
Business Models
SaaS, SaaS Product Marketing, B2B2C, B2B, Business to Government (B2G), Business Models, Market Positioning, Business to Consumer (B2C), Software as a Service (SaaS), Business to Business (B2B)
Technical
HTML
Other
Microsoft Teams, Project Management, Seos, Content Writing, Team Leadership, Content Management, Storytelling, Brand Awareness, Keyword Analysis, Article Writing, Growth Marketing, Competitor Analysis & Profiling, Marketing Plans, Pitch Decks, Pitch Deck Consultant, B2B Marketing, Messaging, Startups, Advertising Copy, Copy Editing, Digital PR, Editorials, Reporting, Strategy, Business Proposals, Event Management, Event Planning, Event Marketing, Data Analysis, Data Collection, Market Fit, Digital Newsletters, Digital Branding, Digital Media, AI Social Media Content Creation, Consumer Products, Outreach, Brand Positioning, Business Strategy, Communication, Blogs, Digital Storyboards, Customer Acquisition, Stakeholder Management, Digital Brand Identity, Market Research, User Personas, Market Research Analyst, Market Segmentation, Quantitative Research, eCommerce, Restaurants & Dining, Hospitality, Growth Strategy, Go-to-market Plans, Go-to-market Optimization, Proofreading, Facebook, Instagram, Audience Segmentation, Buyer Personas, D2C Branding Strategy, Mentorship & Coaching, Healthcare, Gaming, Beauty Products, Launch Strategy, Amazon, Market Assessment, Reddit, X (formerly Twitter), Digital Publishing, Partnerships, Growth Strategy Consultants, Apps, Product Growth, Retail & Wholesale, Graphic Design, Audits, Integration, Brand Management, Creative Strategy, Technical Writing, B2B Lead Generation, Influencers, eCommerce Marketing, Agency, Solution Design, YouTube, SEO Copywriting, SEO Writing, Landing Page Design, Customer Journey, Dashboards, Government, Healthcare Software, Cross-channel Marketing, B2B Partnerships, Design, Adobe Workfront, Product Lifecycle Management (PLM), Consumer Packaged Goods (CPG), Startup Consulting, Personas, Social Listening, Key Performance Indicators (KPIs), Web Content, Internal Communications, eCommerce SEO, Fashion, Ideation, Process Development, Process Optimization, Product Ideation, Value Proposition, Digital Marketing Product Manager, Brand Awareness Campaigns, SEO Reporting, Creative Design, Video Scripts, Social Media Content Writing, Global SEO, Luxury Industry, Product Analytics, Data Analytics, Lifecycle Marketing, Online Reputation Management, Newsletters, Artificial Intelligence (AI), Adobe Creative Cloud, Competitive Strategy, Team Management, Organic Content Marketing, Content Design, Management, Cross-functional Team Leadership, Consumer Branding, Consumer Behavior, Brand Development, White Papers, Media, Consumer Insights, Marketing Reports, Data Reporting, Marketing Management, User Retention, Social Networks, Marketing Optimization, Customer Lifecycle, Customer Journey Analytics, Customer Analysis, DTC branding, Asia-Pacific (APAC), Strategic Communication & Messaging, Campaign Design, Slack, Brand Building, Audience Development, Positioning, Cross-functional Collaboration, Communication Management, Creative Operations, Digital Asset Management, Creative Briefs, Strategic Planning & Execution, Account Management, Project Management Professional (PMP), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Shopify, Health & Wellness, Content Optimization, Digital Strategy, AI-enabled Search, Search Engines, Web Search, Roadmaps, Competitive Analysis, Brand Voice, Rebranding, Data Analytics (Marketing), Engagement Analytics, Moderation, User Engagement, Webinars, Stakeholder Communication, Airtable, Sprout Social, Header Bidding, Technical SEO, Client Services, Market Insights, Marketplaces, Content Distribution Strategy, Content Production, Content Calendar Management, Case Studies, Brand Repositioning, Website Audits, Product Roadmaps, Journalism, Product Launch, Advertising, Email Content, Email Design, Keyword Mapping, Campaigns, Personal Branding, Scripting, Remote Team Leadership, Consulting, YouTube Marketing, Direct to Consumer (D2C), WordPress, Email Marketing Strategy, Leadership, Startup Marketing, Analytics, Thought Leadership, Corporate Communications, Press Releases, Salesforce, Blog Posting
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