Vikrant Singh
Verified Expert in Marketing
Marketing Expert
Ottawa, ON, Canada
Toptal member since May 16, 2023
With six years of experience as a performance marketing manager, Vikrant brings a proven track record of driving measurable growth across both B2B and eCommerce brands. He’s increased return on ad spend by 84% and boosted PPC revenue by 239% in past roles. Skilled in SEO, PPC, content marketing, and social media, Vikrant combines strategy with execution to deliver real business impact. Discover how he can help elevate your marketing performance.
Project Highlights
Expertise
- B2B Lead Generation
- Digital Marketing Strategy
- Digital Strategy
- Google Ads
- Pay-per-Click (PPC)
- SaaS Product Marketing
- Search Engine Optimization (SEO)
- Software as a Service (SaaS)
Work Experience
Digital Marketing Manager
CAGP - Will Power
- Developed and executed a new PPC strategy across Google Ads and Meta Ads to launch lead generation for a legacy gift-giving campaign, resulting in over 1,500 qualified leads within six months.
- Drove a 64% increase in PPC traffic to the website using Meta ads and Google ads.
- Boosted organic traffic by 92% by overhauling SEO strategy and elevating the site’s search visibility.
- Built and executed content marketing initiatives that increased engagement.
- Spearheaded a comprehensive website redesign to strengthen brand identity and significantly boost conversion rates.
Digital Marketing Session Lead
Udacity
- Created training material for a digital marketing nanodegree program.
- Trained professionals who wanted to improve their digital marketing skills.
- Provided insight into current digital marketing trends and helped implement the curriculum.
Digital Marketing Manager (Contract)
Mixmax
- Oversaw comprehensive paid media strategies across Google Ads, Bing, LinkedIn, and multiple paid social platforms, driving maximum reach, engagement, and ROI.
- Led strategic initiatives across paid channels, achieving a 127% increase in conversion rates.
- Utilized a data-driven strategy to increase marketing qualified leads (MQLs) by 92%.
- Collaborated with the content team to implement effective SEO strategies, resulting in a 76% increase in organic traffic.
- Ran strategic A/B testing campaigns that drove a 41% increase in return on ad spend (ROAS).
- Developed and implemented high-impact content marketing strategies that elevated brand visibility and significantly boosted audience engagement.
Digital Marketing Strategist
CaseIQ
- Developed and executed integrated marketing strategies across organic and paid channels to drive high-quality traffic, generate qualified leads, and boost sales.
- Managed and optimized all paid media campaigns, driving a 187% increase in sales generated through PPC and significantly improving overall campaign performance.
- Boosted PPC-generated leads by 239% through effective campaigns on channels such as Google Ads, LinkedIn, and Capterra.
- Developed traffic-driving strategies in collaboration with content and social media teams, increasing ROAS from 2.4 to 6.3.
- Optimized SEO strategy, resulting in a 63% increase in organic traffic.
- Led website redesign efforts to enhance branding and significantly increase conversion rates.
- Developed and executed content marketing strategies for complex technical subjects, creating clear, engaging content tailored to both technical and business audiences, boosting engagement across channels and supporting sustained business growth.
Digital Marketing Specialist
Pondstone Digital
- Strategized and implemented marketing campaigns for various B2B and B2C clients.
- Led paid media efforts using Google Ads, Bing, and other paid socials. Increased conversion rates by 35%.
- Managed social media accounts and implemented content strategies to boost brand awareness and increase engagement.
- Led SEO efforts for clients and worked cross-functionally with the content team to increase organic traffic by over 73%.
- Conducted CRO efforts to reduce cost per action (CPA) across channels and boost ROAS.
- Created and implemented successful content marketing strategies.
Project History
187% Surge in PPC Generated Revenue
Revamped the paid media strategy, driving a 239% surge in PPC-generated leads and a 187% increase in sales. Achieved a significant return on ad spend (ROAS) improvement, growing it from 2.4 to 6.3.
CaseIQ is a B2B SaaS case management platform serving HR, legal, compliance, and healthcare teams. I successfully expanded its target verticals in a niche market and executed high-impact PPC, SEO, and content marketing campaigns. This led to a 239% increase in demo requests, a 187% boost in PPC-driven sales, and ROAS improvement from 2.4 to 6.3. I also implemented A/B testing to reduce CPA and further optimize campaign performance.
68% Increase in Organic Traffic and a Boost in Conversion Rates
Led a complete website overhaul—revamping layout, messaging, and UX—which boosted conversion rates, while redefining SEO and content strategy to drive a 68% increase in organic traffic.
Mixmax, a sales engagement software platform, needed a refreshed brand presence, a modernized website, and a new SEO strategy. Using years of user behavior and performance data, I led a complete website overhaul—revamping layout, messaging, and UX—resulting in a strong lift in conversion rates. I also redefined the SEO and content marketing strategy, driving a 68% increase in organic traffic.
Growing Paid Conversions
Increased Google Ads conversions by 62% for an eCommerce brand through a series of strategic A/B tests.
I developed and executed a paid media strategy for a UK-based eCommerce brand. By revamping campaigns, optimizing landing pages, and running strategic A/B tests, I increased PPC-driven conversions by 62%.
Education
Bachelor's Degree in Economics
University of London - London, United Kingdom
Skills
Core
Google Ads, SEO Audits, Google SEO, SEO Marketing, Conversion Rate Optimization (CRO), Pay-per-Click (PPC), Content Marketing, Google Tag Manager, Marketing, SEO Content, Digital Marketing Strategy, Marketing Strategy, Search Engine Optimization (SEO), Content Marketing Strategy, Paid Advertising, Google Paid Ads, Facebook Ads, Social Media Strategy, LinkedIn Ads, Inbound Marketing, Search Engine Marketing (SEM), Lead Generation, Performance Marketing, Copywriting, Writing & Editing, Omnichannel Marketing, Social Media Marketing (SMM), Marketing Analytics, TikTok Ads, App Store Marketing, App Store Optimization (ASO), Email Marketing, Social Media Management, Instagram Marketing, Social Media, Social Media Content, TikTok Marketing, Digital Marketing, Landing Pages, Digital Advertising, Growth Hacking, Content, Content Strategy, Go-to-market (GTM) Strategies, Marketing Operations, Organic SEO, Brand Marketing, Content Creation, Branding, Chief Marketing Officer (CMO), Ad Campaigns, Campaign Strategy, Audience Targeting, Influencer Marketing, Instagram Growth, Email Campaigns, Affiliate Marketing, Google Marketing Platform, Local SEO, SEO Tools, LinkedIn Marketing, Product Marketing, On-page SEO, SEO Keyword Research, WordPress SEO, Marketing Automation, Sales, YouTube Ads, Brand Strategy, Media Buying, Off-page SEO, Funnel Marketing, Marketing Technology (MarTech), SMS Marketing, SEO Backlinking, A/B Testing, Customer Segmentation, Return on Ad Spend (ROAS), Funnel Optimization, Product Positioning, Public Relations (PR), Marketing Campaigns, Community Management, Customer Journey Management, Marketing Leadership, Email Marketing Automation, Organic Social Media, Mobile Marketing, Competitive Intelligence, Pinterest, Link Building, Keyword Research, Video Ads, Social Media Advertising, Market Research & Analysis, ASO, Google Advertising, AI Marketing
Platforms & Tools
Google Analytics, Instagram Ads, TikTok, Iterable, HubSpot, Google Ads Editor, Search Ads 360, Canva, Marketo, Google Analytics 4 (GA4), Klaviyo, Adobe Suite, Adobe Marketing Cloud, Metricool, YouTube Shorts, Facebook for Business, Meta Platform, Linkedln, Claude
Business Models
SaaS Product Marketing, B2B, SaaS, Software as a Service (SaaS), Business to Business (B2B), Business to Consumer (B2C)
Technical
Google Search Console, HTML, CSS, JavaScript
Other
B2B Lead Generation, Digital Strategy, eCommerce, Paid Media, Storytelling, Web Content, Search Engine Advertising (SEA), Startup Marketing, Web Analytics, Amazon, Instagram, Meta Ads, iOS, Email Delivery, B2B Marketing, Growth Strategy, Customer Acquisition, Engagement Strategy, Digital Publishing, SEO Copywriting, Go-to-market Execution, Go-to-market Plans, Growth Marketing, Direct to Consumer (D2C), Customer Journey, Analytics, Website Audits, Web Design, WordPress, Outbound Marketing, Brand Management, Brand Guidelines, Content Writing, Landing Page Optimization, Creative Thinking, Tone of Voice, Data Analytics (Marketing), Data Reporting, Consumer Insights, Dashboards, Data Analytics, Databases, Marketing Reports, Reporting, Social Ad Design, Advertising Copy, Sales & CRM Platforms, Design, Pricing Strategy, Product Launch, TikTok Shop, Graphic Design, AI Content Creation, AI Social Media Content Creation, Artificial Intelligence (AI), Customer Acquisition Cost (CAC), Copy Editing, Content Management, Brand Positioning, Value Proposition, SEO Outreach, Facebook, D2C Branding Strategy, Rebranding, Webflow, User-generated Content (UGC), Media Planning, Newsletters, News Media, Advertising, Media Sales, Publicity, Generative Engine Optimization (GEO), YouTube, Fractional CMO, Construction, Data Analysis, Real Estate, Facebook Pixel, API Integration, HubSpot API, HubSpot CRM, Semrush, Influencers, Negotiation, Partnerships, Luxury Industry, Sales Strategy, Startups, Paid Search, eCommerce Marketing, eCommerce Strategy, AI-based Content SEO, Sales Funnel, Shopify, Shopify Design, Lifecycle Marketing, Launch Strategy, Market Fit, Mobile Apps, Mobile User Acquisition, Technical SEO, GoHighLevel, Intercom, google tracking, Video Editing, Audits, Manuals & Documentation, Technical Documentation, Technical Writing, Compliance, Website Management, Messaging, Team Building, Team Leadership, Euka AI, Health & Wellness, Healthcare, Wellness, Health, Coaching, CRM Implementation, Event Coordination, Project Coordination, Customer Journey Optimization, Personas, Apps, Shopify Marketing, Growth, Visual Design, Market Entry, Brand Awareness, X (formerly Twitter), Content Optimization, Event Marketing, Strategy, AppsFlyer, Automation, Sales Leadership, Startup Consulting, Business Development, Brand Building, Data-driven Marketing, Product Branding, Trends, Email Template Design, Buyer Personas, Minimum Viable Product (MVP), Beauty Products, Fashion & Beauty, Healthcare Services, UI Design, UX Design, Website Copywriting, Figma, Content Research, X (formerly Twitter) Account Management, Website Optimization, Websites, Attribution Modeling, Budgeting, Email Marketing Strategy, Email Content, Organic Content Marketing, Reddit, Real Estate Marketing, Blogs, Case Studies, Implementation, Implementation Project Management, Pinterest Ads, Global SEO, Media Relations, Social Media Video Marketing, Answer Engine Optimization (AEO), Brand Development, Ad Optimization, Brand Architecture, Large Language Models (LLMs), Data-driven Decision-making, Education Technology (Edtech), Content Calendar Management, Creative Testing, PPC Campaign Management, Performance Metrics, eCommerce SEO, AI Algorithms, AI Automation, AI Consulting, LinkedIn, Multi-channel, Keyword Analysis, Brand Books, Zendesk, Economics, Data, Training, Training & Training Content Development, Nonprofits
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