Vikrant Singh
Verified Expert in Marketing
Marketing Expert
Ottawa, ON, Canada
Toptal member since May 16, 2023
Vikrant builds and runs full-funnel growth systems — PPC (Google Ads, Meta Ads), SEO, CRO, and marketing automation — for B2B, SaaS, and eCommerce brands. The results speak for themselves: 1,400% growth in PPC sales, 1,860% growth in organic traffic, 239% growth in leads, and 161% growth in email revenue. He doesn't just run campaigns — he builds the systems behind sustainable growth.
Project Highlights
Expertise
- Digital Marketing
- Digital Marketing Strategy
- Digital Strategy
- Google Ads
- Meta Ads
- Pay-per-Click (PPC)
- Search Engine Optimization (SEO)
- Software as a Service (SaaS)
Work Experience
Social Media Strategist | Content Expert
2AG
- Increased sales generated through Meta Ads and Google Ads by 1,400% by optimizing campaign structure, audience targeting, ad creative, bidding strategies, and conversion funnels through continuous performance analysis and testing.
- Analyzed campaign and social media performance using GA4, Meta Ads Manager, and platform analytics, continuously optimizing content, audience targeting, and creative based on engagement and conversion data.
- Mapped and optimized customer journeys across touchpoints, using remarketing campaigns, customer segmentation, and lifecycle marketing strategies to increase repeat orders by 400%.
- Created high-performing social media content using Canva, Adobe Creative Suite, and AI-powered creative tools, producing graphics, short-form videos, and ad creatives that improved engagement and conversions.
- Increased conversion rates by 324% through CRO and A/B testing of landing pages supporting Meta Ads and Google Ads, optimizing page layout, messaging, offers, calls-to-action, and user journeys based on performance data.
- Communicated testing methodology, performance results, and strategic recommendations to stakeholders.
- Led a strategy and implementation role spanning customer journey mapping, A/B testing, and client-facing communication, translating data insights into actionable campaign strategy while directly executing tests and optimizations.
Digital Marketing Manager
CAGP - Will Power
- Developed and executed a new PPC strategy across Google Ads and Meta Ads to launch lead generation for a legacy gift-giving campaign, resulting in over 1,500 qualified leads within six months.
- Drove a 167% increase in national brand awareness, growing aided awareness from 12% to 32% through integrated brand and performance marketing strategies across Meta Ads, Google Ads, content, audience targeting, and creative optimization.
- Boosted organic traffic by 92% by overhauling SEO strategy and elevating the site’s search visibility. Owned high-quality SEO and AEO reporting.
- Built and executed content marketing initiatives that increased engagement.
- Spearheaded a comprehensive website redesign, incorporating A/B testing to strengthen brand identity and increase conversion rates by 124%.
- Led systematic A/B testing across Meta Ads and Google Ads, testing creative, messaging, audiences, and campaign strategies to identify high-performing variations, improve efficiency, and drive stronger ROAS.
- Ran fast iterations and testing to evaluate growth and engagement tactics.
- Developed and ran lead generation initiatives across Facebook, LinkedIn, Google Ads, and organic channels.
- Pulled clean, reliable data from Google Analytics, Search Console, and the broader analytics stack.
- Delivered custom reporting, recommendations, and implementation plans.
Digital Marketing Session Lead
Udacity
- Created training material for a digital marketing nanodegree program.
- Trained professionals who wanted to improve their digital marketing skills.
- Provided insight into current digital marketing trends and helped implement the curriculum.
GoHighLevel Expert for Outreach Automation, Planning, and Report Creation
CBC Brands, LLC dba CBC Banking Solutions
- Architected daily activity workflows that generate automated, daily schedules, call lists, scripts, and follow-up sequences.
- Configured call automation triggers and evaluated integration between GoHighLevel and RingCentral for streamlined dialing and follow-up logging.
- Deployed conversion metrics and reporting dashboards to track metrics such as call success rates, appointment settings, and referral pipeline progression.
- Provided clear guidance to non-technical stakeholders on how to navigate, utilize, and manage the newly built automations.
- Recreated a small number of existing email campaign designs as reusable GoHighLevel templates.
- Configured the GoHighLevel account, contact structure, and a simple lead pipeline.
- Built call reminder, no-show sales-call recovery sequence, email reminders, and email campaign workflows.
Fractional CMO
LUX Pro LLC
- Served as a strategic marketing advisor for dental brands, providing data-driven recommendations on acquisition strategy, funnel performance, lead flow, and customer journey optimization.
- Implemented and optimized GoHighLevel CRM and marketing automation workflows to improve lead capture, nurturing, follow-up processes, and sales pipeline visibility.
- Built centralized reporting processes to monitor key marketing KPIs, including website traffic, lead volume, conversion rates, campaign performance, and pipeline impact.
- Reviewed marketing funnels and customer journeys to identify conversion bottlenecks, improve messaging alignment, and recommend high-impact optimization opportunities.
- Developed automated lead nurturing sequences, appointment follow-up workflows, and customer communication campaigns using GoHighLevel to improve engagement and reduce lead leakage.
- Analyzed campaign and funnel performance data to provide actionable insights, helping leadership prioritize initiatives based on business impact rather than vanity metrics.
- Optimized GoHighLevel CRM workflows and lead management processes, improving lead response times, pipeline visibility, and marketing-to-sales alignment.
- Built automated nurture campaigns and follow-up sequences that helped convert more inbound leads into qualified opportunities while reducing manual marketing effort.
- Created executive-level reporting frameworks that transformed marketing data into actionable insights, enabling faster decision-making around campaigns, funnels, and customer acquisition strategies.
HubSpot Expert
Rob Crow
- Managed and optimized HubSpot CRM and Marketing Hub workflows, creating automated email campaigns, lead nurturing sequences, and lifecycle marketing programs to improve engagement and conversion rates.
- Built webinar marketing automation workflows, including registration confirmations, reminder sequences, follow-up emails, and attendee segmentation to improve webinar attendance and lead engagement.
- Integrated HubSpot with 3rd-party platforms, including Zoom, Typeform, Calendly, Zapier, and other marketing automation tools to streamline lead capture and campaign execution.
- Developed and maintained clean CRM databases through contact imports, list segmentation, duplicate management, lifecycle stage optimization, and email deliverability best practices.
- Created targeted email campaigns using HubSpot segmentation, personalization, and workflow automation to deliver relevant messaging based on user behavior and engagement.
- Improved marketing operations by documenting processes, troubleshooting automation issues, and advising teams on HubSpot best practices.
- Implemented tracking and reporting frameworks to monitor campaign performance, including email engagement metrics, conversion rates, lead sources, and pipeline impact.
- Managed lead nurturing strategies across the customer journey, ensuring prospects received timely communications while preventing duplicate outreach to existing registrants or customers.
Full-stack Marketing Specialist
PepXpress, LLC
- Developed and executed a full-stack digital marketing strategy for a research peptide company operating in a highly regulated US market, balancing aggressive growth objectives with advertising and compliance requirements.
- Increased monthly organic traffic by 1,860% through a comprehensive SEO strategy that included technical optimization, keyword research, content development, internal linking, and on-page improvements.
- Identified compliant customer acquisition opportunities by combining SEO, content marketing, email marketing, and owned media channels to reduce reliance on restricted paid advertising platforms.
- Increased organic search impressions by 760% by improving search visibility, optimizing site architecture, and expanding high-intent keyword coverage.
- Collaborated with leadership to develop marketing strategies that increased brand visibility while adhering to the unique compliance requirements of a regulated industry.
- Managed WooCommerce website updates, landing page optimization, technical SEO improvements, and ongoing site maintenance to support marketing initiatives and improve user experience.
- Implemented GA4, Google Search Console, and Google Tag Manager to monitor traffic, search performance, conversions, and user behavior, using data to prioritize optimization efforts.
- Pulled clean, reliable data from Google Analytics, Adobe Analytics, Search Console, and the broader analytics stack.
CRM Consultant
Rules Beauty, Inc.
- Developed and optimized Klaviyo email and SMS lifecycle strategies, including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and customer retention flows.
- Increased email flow revenue by 161% in through audience segmentation, A/B testing, personalized messaging, and continuous lifecycle optimization.
- Improved email open rates by 76.3% and click-through rates by 64% by refining subject lines, creative assets, content strategy, and customer segmentation.
- Built customer journeys using behavioral triggers, purchase history, engagement data, and predictive analytics to increase retention and customer lifetime value.
- Leveraged GA4, Klaviyo Analytics, and Triple Whale to monitor campaign performance, attribution, revenue, and retention KPIs, translating insights into actionable optimization strategies.
- Executed A/B tests across email design, messaging, timing, offers, and audience segmentation to continuously improve engagement, conversions, and repeat purchases.
- Ran A/B tests on landing pages and website elements, increasing conversion rates by 182% through iterative testing and optimization.
- Executed A/B tests across email design, messaging, timing, offers, and audience segmentation to continuously improve engagement, conversions, and repeat purchases.
- Produced enterprise-grade reporting tailored to goals, competitive landscape, and key performance drivers.
- Designed visually polished, easy-to-digest reports for client and executive audiences.
Digital Marketing Manager (Contract)
Mixmax
- Oversaw comprehensive paid media strategies across Google Ads, Bing, LinkedIn, and multiple paid social platforms, driving maximum reach, engagement, and ROI.
- Recommended CRO opportunities to improve landing page performance, achieving a 127% increase in conversion rates.
- Drove a 92% increase in subscriptions through data-driven Meta Ads and Google Ads campaigns, leveraging audience segmentation, creative testing, campaign optimization, and conversion-focused strategies.
- Guided SEO, GEO, and basic social media presence improvements, resulting in a 106% increase in organic traffic.
- Increased ROAS by 113% through systematic A/B testing and optimization across Meta Ads and Google Ads, identifying high-performing creatives, audiences, messaging, and campaign strategies to improve paid media efficiency.
- Developed and implemented high-impact content marketing strategies that elevated brand visibility and significantly boosted audience engagement.
- Advised on website and landing page direction to support customer acquisition.
- Defined branding and positioning for the business's digital presence.
- Defined and refined the target audience to reach users most likely to activate and stay engaged.
- Developed a marketing strategy focused on lead generation and business growth.
Digital Marketing Strategist
CaseIQ
- Developed and executed integrated marketing strategies across organic and paid channels to drive high-quality traffic, generate qualified leads, and boost sales.
- Drove a 187% increase in PPC-generated sales by managing and optimizing Meta Ads and Google Ads campaigns, leveraging data-driven audience targeting, creative testing, bid optimization, and ongoing performance analysis.
- Boosted PPC-generated leads by 239% through effective campaigns on channels such as Google Ads, Meta Ads, and Capterra.
- Developed traffic-driving strategies in collaboration with content and social media teams, increasing ROAS from 2.4 to 6.3.
- Guided SEO, GEO, and basic social media presence improvements, resulting in an increase from around 10,000 visitors a month to over 150,000.
- Advised on website and landing page direction to support customer acquisition.
- Developed and executed content marketing strategies for complex technical subjects, creating clear, engaging content tailored to both technical and business audiences, boosting engagement across channels, and supporting sustained business growth.
- Improved lead generation through digital channels and inbound marketing efforts.
- Defined branding and positioning for the business's digital presence.
- Developed a marketing strategy focused on lead generation and business growth.
Digital Marketing Specialist
Pondstone Digital
- Strategized and implemented marketing campaigns for various B2B and B2C clients.
- Led paid media efforts using Google Ads, Bing, and other paid socials. Increased conversion rates by 35%.
- Managed social media accounts and implemented content strategies to boost brand awareness and increase engagement.
- Led SEO efforts for clients and worked cross-functionally with the content team to increase organic traffic by over 73%.
- Conducted CRO efforts to reduce cost per action (CPA) across channels and boost ROAS.
- Created and implemented successful content marketing strategies.
Project History
187% Surge in PPC Generated Revenue
Revamped the paid media strategy, driving a 239% surge in PPC-generated leads and a 187% increase in sales. Achieved a significant return on ad spend (ROAS) improvement, growing it from 2.4 to 6.3.
CaseIQ is a B2B SaaS case management platform serving HR, legal, compliance, and healthcare teams. I successfully expanded its target verticals in a niche market and executed high-impact PPC, SEO, and content marketing campaigns. This led to a 239% increase in demo requests, a 187% boost in PPC-driven sales, and ROAS improvement from 2.4 to 6.3. I also implemented A/B testing to reduce CPA and further optimize campaign performance.
68% Increase in Organic Traffic and a Boost in Conversion Rates
Led a complete website overhaul—revamping layout, messaging, and UX—which boosted conversion rates, while redefining SEO and content strategy to drive a 68% increase in organic traffic.
Mixmax, a sales engagement software platform, needed a refreshed brand presence, a modernized website, and a new SEO strategy. Using years of user behavior and performance data, I led a complete website overhaul—revamping layout, messaging, and UX—resulting in a strong lift in conversion rates. I also redefined the SEO and content marketing strategy, driving a 68% increase in organic traffic.
Testing Our Way to 182% More Conversions
Increased Google Ads conversions by 62% for an eCommerce brand through a series of strategic A/B tests.
I developed and executed a paid media strategy for a UK-based eCommerce brand. By revamping campaigns, optimizing landing pages, and running strategic A/B tests, I increased PPC-driven conversions by 62%.
Technical Content Creation
• Develop clear, accurate, and compliant technical documentation for products, processes, and systems within regulated environments.
• Translate complex technical and regulatory information into well-structured documentation tailored to both technical and non-technical audiences.
• Collaborated with subject matter experts and cross-functional stakeholders to gather requirements
I create technical documentation by gathering requirements from stakeholders and SMEs, reviewing existing processes, and translating complex information into clear, structured documents. Using tools like Microsoft Word, SharePoint, Confluence, and Visio, I manage version control, incorporate feedback, ensure compliance, and maintain accurate documentation throughout its lifecycle.
• Reduced documentation errors and rework.
• Improved audit readiness and regulatory compliance.
• Increased process consistency across departments.
• Reduced support requests by providing clearer documentation.
Education
Bachelor's Degree in Economics
University of London - London, United Kingdom
Skills
Core
Google Ads, SEO Audits, Google SEO, SEO Marketing, Conversion Rate Optimization (CRO), Pay-per-Click (PPC), Content Marketing, Google Tag Manager, Marketing, SEO Content, Digital Marketing Strategy, Marketing Strategy, Search Engine Optimization (SEO), Content Marketing Strategy, Paid Advertising, Google Paid Ads, Facebook Ads, Social Media Strategy, LinkedIn Ads, Inbound Marketing, Search Engine Marketing (SEM), Lead Generation, Performance Marketing, Copywriting, Writing & Editing, Omnichannel Marketing, Social Media Marketing (SMM), Marketing Analytics, TikTok Ads, App Store Marketing, App Store Optimization (ASO), Email Marketing, Social Media Management, Instagram Marketing, Social Media, Social Media Content, TikTok Marketing, Digital Marketing, Landing Pages, Digital Advertising, Growth Hacking, Content, Content Strategy, Go-to-market (GTM) Strategy, Marketing Operations, Organic SEO, Brand Marketing, Content Creation, Branding, Chief Marketing Officer (CMO), Ad Campaigns, Campaign Strategy, Audience Targeting, Influencer Marketing, Instagram Growth, Email Campaigns, Affiliate Marketing, Google Marketing Platform, Local SEO, SEO Tools, LinkedIn Marketing, Product Marketing, On-page SEO, SEO Keyword Research, WordPress SEO, Marketing Automation, Sales, YouTube Ads, Brand Strategy, Media Buying, Off-page SEO, Funnel Marketing, Marketing Technology (MarTech), SMS Marketing, SEO Backlinking, A/B Testing, Customer Segmentation, Return on Ad Spend (ROAS), Funnel Optimization, Product Positioning, Public Relations (PR), Marketing Campaigns, Community Management, Customer Journey Management, Marketing Leadership, Email Marketing Automation, Organic Social Media, Mobile Marketing, Competitive Intelligence, Pinterest, Link Building, Keyword Research, Video Ads, Social Media Advertising, Market Research & Analysis, ASO, Google Advertising, AI Marketing, Campaign Management, B2C Marketing, Marketing Research & Analysis, Social Media Posting, Social Media Analytics, Growth Model, Cold Emailing, Sales & Marketing, Backlinks, Funnel Analysis, Reddit Ads, Blogging, Ads, Automotive, Account-based Marketing (ABM)
Platforms & Tools
Google Analytics, Instagram Ads, TikTok, Iterable, HubSpot, Google Ads Editor, Search Ads 360, Canva, Marketo, Google Analytics 4 (GA4), Klaviyo, Adobe Suite, Adobe Marketing Cloud, Metricool, YouTube Shorts, Facebook for Business, Meta Platform, Linkedln, Claude, CRM Systems, X (formerly Twitter) Marketing, Zoho, Bing Ads, Monday.com, Adobe Experience Manager (AEM), Looker Studio, Performance Max, HubSpot Marketing Hub, Google Business Profile, Facebook Ads Manager, Ahrefs, Google My Business, Triple Whale
Business Models
SaaS Product Marketing, B2B, SaaS, Software as a Service (SaaS), Business to Business (B2B), Business to Consumer (B2C), Business to Government (B2G), B2C, Consumer to Consumer (C2C)
Technical
Google Search Console, HTML, CSS, JavaScript
Other
B2B Lead Generation, Digital Strategy, eCommerce, Paid Media, Storytelling, Web Content, Search Engine Advertising (SEA), Startup Marketing, Web Analytics, Amazon, Instagram, Meta Ads, iOS, Email Delivery, B2B Marketing, Growth Strategy, Customer Acquisition, Engagement Strategy, Digital Publishing, SEO Copywriting, Go-to-market Execution, Go-to-market Plans, Growth Marketing, Direct to Consumer (D2C), Customer Journey, Analytics, Website Audits, Web Design, WordPress, Outbound Marketing, Brand Management, Brand Guidelines, Content Writing, Landing Page Optimization, Creative Thinking, Tone of Voice, Data Analytics (Marketing), Data Reporting, Consumer Insights, Dashboards, Data Analytics, Databases, Marketing Reports, Reporting, Social Ad Design, Advertising Copy, Sales & CRM Platforms, Design, Pricing Strategy, Product Launch, TikTok Shop, Graphic Design, AI Content Creation, AI Social Media Content Creation, Artificial Intelligence (AI), Customer Acquisition Cost (CAC), Copy Editing, Content Management, Brand Positioning, Value Proposition, SEO Outreach, Facebook, D2C Branding Strategy, Rebranding, Webflow, User-generated Content (UGC), Media Planning, Newsletters, News Media, Advertising, Media Sales, Publicity, Generative Engine Optimization (GEO), YouTube, Fractional CMO, Construction, Data Analysis, Real Estate, Facebook Pixel, API Integration, HubSpot API, HubSpot CRM, Semrush, Influencers, Negotiation, Partnerships, Luxury Industry, Sales Strategy, Startups, Paid Search, eCommerce Marketing, eCommerce Strategy, AI-based Content SEO, Sales Funnel, Shopify, Shopify Design, Lifecycle Marketing, Launch Strategy, Market Fit, Mobile Apps, Mobile User Acquisition, Technical SEO, GoHighLevel, Intercom, google tracking, Video Editing, Audits, Manuals & Documentation, Technical Documentation, Technical Writing, Compliance, Website Management, Messaging, Team Building, Team Leadership, Euka AI, Health & Wellness, Healthcare, Wellness, Health, Coaching, CRM Implementation, Event Coordination, Project Coordination, Customer Journey Optimization, Personas, Apps, Shopify Marketing, Growth, Visual Design, Market Entry, Brand Awareness, X (formerly Twitter), Content Optimization, Event Marketing, Strategy, AppsFlyer, Automation, Sales Leadership, Startup Consulting, Business Development, Brand Building, Data-driven Marketing, Product Branding, Trends, Email Template Design, Buyer Personas, Minimum Viable Product (MVP), Beauty Products, Fashion & Beauty, Healthcare Services, UI Design, UX Design, Website Copywriting, Figma, Content Research, X (formerly Twitter) Account Management, Website Optimization, Websites, Attribution Modeling, Budgeting, Email Marketing Strategy, Email Content, Organic Content Marketing, Reddit, Real Estate Marketing, Blogs, Case Studies, Implementation, Implementation Project Management, Pinterest Ads, Global SEO, Media Relations, Social Media Video Marketing, Answer Engine Optimization (AEO), Brand Development, Ad Optimization, Brand Architecture, Large Language Models (LLMs), Data-driven Decision-making, Education Technology (Edtech), Content Calendar Management, Creative Testing, PPC Campaign Management, Performance Metrics, eCommerce SEO, AI Algorithms, AI Automation, AI Consulting, LinkedIn, Multi-channel, Customer Relationship Management (CRM), CRM, Market Segmentation, Business Proposals, Pitch Decks, Business Strategy, Pitch Presentations, Competitor Analysis & Profiling, Consumer Packaged Goods (CPG), Content Distribution Strategy, Content Production, Thought Leadership, Marketing Plans, Brand Repositioning, Demand Generation, Product-led Growth (PLG), Government, Govtech, Online Auctions, Social Media Content Writing, Executive Coaching, Personal Branding, Creative Operations & Leadership, Project Management, Cybersecurity, Marketing Channel Strategy, Subscriptions, AI Tools, Healthtech, Microsoft Advertising, Stakeholder Management, Vendor Management, Education, Professional Services, Writing, Higher Education, Corporate Culture, Auditing, Marketing Consulting, Advisory, Campaign Optimization, Client Management, Fashion, Social Media Copywriting, Sales Operations, Apollo, Clay, Marketplaces, Salesforce, Reporting & Dashboards, Segment, Predictive Modeling, Snowflake, Early-stage Startups, ChatGPT, Paid Acquisition, Email Design, Editing, Adobe, Marketing Metrics, Creative Strategy, Tracking, Account Management, Quality Assurance (QA), 360 Campaigns, Pharmaceuticals, Microsoft Power BI, Revenue Operations (RevOps), Lead Magnet, Competition Research, Account Manager, Marketing Management, Budget Management, Fintech, Partnership Marketing, Trading, Investments, Google Merchant Center, CMS, Digital PR, SEO Writing, Data Tracking, Social Media Apps, Risk & Compliance, Brand Voice, Content Audits, Google Docs, Slack, ROI, Revenue Growth, Marketing Attribution, Keyword Advertising, Keyword Mapping, Article Writing, UX Writing, Blog Posting, Outreach, Program Management, Affiliate Programs, Partner Management, Community Outreach, Geofencing & Geotargeting, SEO Consultant, Data Migration, Workflow Automation, HighLevel, Audience Analysis, Integrated Marketing Strategy, Marketing Agencies, Campaign Planning, Adobe Analytics, YouTube Marketing, Team Management, Landing Page Design, Strategic Communication & Messaging, Sales Enablement, Google Local Services Ads, Keyword Analysis, Brand Books, Zendesk, Economics, Data, Training, Training & Training Content Development, Nonprofits, Customer Retention, Loyalty Programs/CRM, Consulting, WooCommerce, Full-funnel Marketing, AI-generated Video, RingCentral
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