Viktoriia Mokrynchuk

Strategically orchestrated Zibra AI's product launch and marketing campaign for Zibra Effects, driving substantial user engagement and trial requests.

Zibra AI is a Ukrainian deep-tech company building a platform for creating AI-generated assets for any virtual world or experience.

The platform aims to accelerate and simplify the creation process with the power of generative AI, solving two major content challenges: creating interactive visual effects (VFX) and 3D assets and characters.

Currently, the company is focused on two core layers: Zibra Effects and Zibra Generation.

With more than 90,000 developers already benefiting from its platform, Zibra AI's technology has secured a strong position in the industry. The startup has received a total investment of $2.5 million, reflecting its promising potential.

My involvement in the project encompassed leading the development of a comprehensive marketing strategy, including a complete redesign of the Zibra Effects website. This strategy effectively communicated the platform's unique value proposition and streamlined the user experience. Additionally, I successfully established an automated B2C stream, resulting in 400+ trial requests in Q1 alone.

My role in this project started with the strategic integration of a marketing consulting service within BDO Centers. As a project lead for a sub-brand launch, I orchestrated a comprehensive approach, including developing a brand book that encapsulated the essence of the brand, followed by a go-to-market strategy, the creation of a website, and the effective use of social media channels.

At the same time, I embarked on a data-driven initiative to assess BDO Germany's digital presence. This innovative methodology encompassed in-depth analysis of multiple digital touchpoints. By implementing this approach in a tangible test project, I provided actionable insights to enhance BDO Germany's online engagement and visibility.

Throughout this journey, my role encompassed strategic integration, project management, and pioneering a data-centric approach to assessing digital presence.

The outcomes were substantial: BDO Centers expanded their service landscape, and the launch of Kyiv Consulting underscored strategic acumen and impactful execution. The data-driven digital presence assessment also laid the foundation for BDO Germany's enhanced online visibility.

The project focused on introducing a resume-writing service to the market, necessitating a comprehensive advertising strategy. We orchestrated over 20 distinct campaigns spanning platforms like Facebook, Instagram, Twitter, TikTok, and Google Ads, targeting specific audience segments. These campaigns were strategically designed to generate anticipation and drive conversions in anticipation of the product launch.

At the same time, I spearheaded the creation of an entirely new landing page, crafted to optimize the user experience and boost conversions.

By tracking campaign performance through advanced analytics tools, we discerned which platforms and creative approaches were yielding optimal outcomes. Guided by data insights, we iteratively refined our strategies, reallocating budgets to strong-performing campaigns and optimizing those that needed improvement.

Throughout the project, I undertook responsibilities ranging from strategic planning and creative direction to making informed decisions based on data analysis. The outcome was a successful product launch highlighted by a 40% bounce rate reduction at key sales funnel stages.