Alejandro is available for hire
Hire AlejandroAlejandro Simkievich
Verified Expert in Product Management
Product Manager
Location
Berlin, Germany
Toptal Member Since
May 20, 2022
Alejandro is an entrepreneurial product executive with a solid understanding of technology. He excels in product leadership and management roles in startups, high-growth, and mature companies. Alejandro has generated tens of millions of dollars in incremental revenue for large eCommerce companies by introducing improved AI models and revamping the payment user experience. He also advises startups on product strategy. He holds an MBA from the Massachusetts Institute of Technology.
Project Highlights
Smart Templates App for Product Managers
45 users signed up in the first two weeks after launch.
Expertise
Work Experience
Senior Product Manager
2023 - PRESENT
VDE e. V.
- Signed up 15 early adopters to try out the software alpha version.
- Received purchase commitments from at least five customers.
- Designed a successful product and go-to-market strategy.
Technical Product Manager
2023 - PRESENT
Genomelink, Inc.
- Ran an experimentation program that increased the average conversion rate by 15% and Average Revenue per User (ARPU) by 20% in Q2 and Q3 of 2023.
- Analyzed and selected initiatives with the highest potential to impact key metrics.
- Obtained key data insights that improved marketing investment allocation across channels.
Product Lead
2022 - 2022
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- Designed and executed the risk assessment strategy to reduce delinquency by 50%.
- Rolled out the new local payment methods to improve customer convenience and new customer acquisition by 5 to 10%.
- Eliminated friction in the late payment process to increase customer satisfaction and reduce bad debt.
Interim Chief Product Officer
2021 - 2022
Pets Deli
- Established frameworks and processes to define product vision, product strategy, roadmap, and quarterly OKRs that significantly improved the product team's performance.
- Increased new customer conversion by 8% through improved search and product pages.
- Increased customer average order value by 3% by improving product accessibility.
Product Lead
2021 - 2021
Zalando
- Launched second-generation deferred payments products (Buy Now Pay Later) with total revenue of EUR 6 billion and a gross merchandise value increase of EUR 30 million annually.
- Led the product strategy, design, execution, and go-to-market.
- Defined and implemented the new KPI tree across several products and markets.
Senior Product Management
2020 - 2021
Zalando
- Developed the mitigation strategy for new payment guidelines with an estimated positive impact of EUR 100 million in gross merchandise value per annum.
- Promoted and evangelized a novel risk model released in Q1 2021. The expected increase in gross merchandise value was in the EUR 10-30 million range per annum.
- Redefined the product vision, strategy, and success metrics.
Senior Product Owner
2020 - 2020
Allianz
- Introduced product management best practices and helped redefine product vision and product strategy.
- Mentored junior employees and engineers to become more effective at problem-framing and problem-solving.
- Improved the end user experience by adding a new user interface to a predominantly technical product.
Senior Product Manager
2019 - 2019
Just Eat Takeaway.com
- Reduced contingent liabilities by EUR 15 million by leading the development of an artificial intelligence product to meet food industry regulations.
- Oversaw the second-generation search engine prototype to improve customer discovery, reduce checkout time, and increase conversion.
- Set up and led a cross-functional, high-performance product team of 12 from scratch, including a scrum master, data scientists, and data engineers.
Founder and Head of Product
2016 - 2018
Identidata
- Led the sales process to recruit the first five paid enterprise customers.
- Achieved 10,000% ROI for early customers with the first paid version of the platform's release after completing POCs.
- Achieved a 4-star rating and a 99.5% crash-free usage rate after introducing the first mobile app to the Google Play Store.
Senior IT/SAP Consultant
2003 - 2014
Self-employed
- Achieved savings of EUR 5 million for a leading Brazilian company by spearheading the design and implementation of a comprehensive logistics solution.
- Successfully integrated SAP modules with third-party software (Readsoft), streamlining processes and resulting in a 20% increase in operational efficiency across finance and supply chain departments.
- Led a cross-functional team in the timely rollout of SAP S/4HANA for a global retail firm, ensuring a seamless transition with a 95% positive feedback rate.
Project History
Smart Templates App for Product Managers
https://produkando.io45 users signed up in the first two weeks after launch.
I developed a web application to provide product managers with intelligent templates for strategy, discovery, and experimentation projects. The app utilizes gamification methods to assist product managers with organizing their schedules and completing important tasks that are often left unfinished. Additionally, it utilizes artificial intelligence to automatically complete certain parts of the templates based on the initial input provided. The software also encourages collaboration among product teams.
Disclaimer: Note that the application is currently in beta testing, and the look and feel are that of beta.
Disclaimer: Note that the application is currently in beta testing, and the look and feel are that of beta.
Product Management and Strategy Consultant
Recognized as a top performer by Bain & Company with some of the best content in the program created by leading experts from around the world.
Helped Bain & Company set up an online learning initiative for product managers by providing and reviewing the content on product strategy, product leadership, and machine learning product management.
Data Product Consultant
Designed and developed an analytics software product to create quotations for vehicle maintenance contracts 90% faster while improving competitiveness by 5%.
Daimler, as well as other major automotive companies, sell maintenance contracts to its truck customers. Selling maintenance contracts is difficult because the contracts extend over several years and are sold at a fixed price, but the costs are variable and uncertain. We developed a product that can predict the cost and profitability of the contract portfolio with 99% accuracy.
Refactoring Magazine Acquisition Channel
https://www.foodspring.de/interests/muskelaufbau-anfaengerIncreased conversion rates by 300% and average order values by 10% through strategically planned and implemented content.
Introduced a magazine page with content formats, including events, articles, videos, and recipes that muscle-building enthusiasts would bookmark and visit regularly. The content converted new customers and engaged existing customers in between purchases.
Data Product Consultant
Built an SEO software engine to predict Google ranking of law firm websites with 80% accuracy.
Worked with SEO experts at Consultwebs, a marketing agency for law firms in the United States, to predict the Google ranking of their client's websites using both semantic and technical website parameters.
Data Products Consultant
Built an AI prototype that could detect gas leaks on infrared camera videos.
General Electric was required to repair turbines and dispatch engineers to personally inspect turbines with an infrared camera to discover gas leaks that were not visible to the human eye.
I built a prototype that used machine learning and computer vision to detect leaks and assess, depending on a specified threshold, whether an engineer visit was necessary.
I built a prototype that used machine learning and computer vision to detect leaks and assess, depending on a specified threshold, whether an engineer visit was necessary.
Content Marketing on LinkedIn
Gained 5,000 dedicated followers in under four months.
I am posting new, useful content for product managers on LinkedIn every day, which led to the growth of the number of followers by about 12% per month. Later, the social media platform will be utilized to recruit users for a product-led growth app and consultative services.
Education
2001 - 2003
Master's Degree in Business Administration (MBA)
Massachusetts Institute of Technology - Boston, MA, USA
Certifications
MARCH 2022 - PRESENT
Growth
Reforge
SEPTEMBER 2021 - PRESENT
Product Leadership
Reforge
MARCH 2021 - PRESENT
Product Strategy
Reforge
SEPTEMBER 2020 - PRESENT
UX Design
Udacity
Collaboration That Works
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