Dan McClure

I led the strategic design and oversaw the rapid implementation of the OEM’s first fully integrated online sales channel. Working with top tier agencies, I conceived and implemented numerous cross-enterprise projects that sought to disrupt the industry through the creative use of online systems.

The world’s top automotive manufacturer spent nearly a billion dollars a year on marketing incentives customized for each buyer. The challenge was to enable real-time integration of sophisticated personalization strategies across dozens of traditional business silos, hundreds of independent dealers, and millions of online customers.

I architected and led the execution of a new cross-enterprise approach that leveraged new high-performance technologies integrating the real-time decisions and actions of the diverse actors, personalizing billions of dollars of offers for millions of customers.

The early days of US energy deregulation strongly favored large industrial consumers, leaving public sector users with thousands of scattered facilities paying high rates. By leveraging business change and technology innovation together, this initiative enabled thousands of schools and government facilities to correct this unfair situation.

The strategy brought together the buying power of various public facilities in a collaborative model that leveraged innovations in technology, official purchasing rules, regulatory permissions, and individual engagement.

A client’s perspective of a highly collaborative workshop.

“I loved the passion that Dan brought and the ability he had to elicit big ideas and real action from us. Dan didn’t seem like just a facilitator, but rather it was as if he was personally invested in getting the best outcomes. The sessions were compelling and engaging and the whole executive came together and produced work that felt like it really mattered.”

A client’s perspective of an executive workshop while I worked at ThoughtWorks.

“Unlike many executive workshops built around rigid formalities and tight structures, the workshop that Dan facilitated produced actual tangible value in an enjoyable, productive, and open approach. We thought at a high level, brought in new perspectives, challenged our underlying assumptions, and created new models that better describe our work.”