Logan Neave, Product Manager in Aberdeen, United Kingdom
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Logan Neave

Verified Expert  in Product Management

Product Manager

Aberdeen, United Kingdom
Toptal Member Since
April 12, 2021

Logan is a results-oriented product manager with over a decade's worth of experience managing product development, business processes, and strategic development. For the past 3 years, Logan has worked in start-ups managing product development teams, and meeting goals and funding objectives for the companies. Prior to that, Logan spent many years as a product manager and operations leader, driving results and process changes to help manage headcount, increase revenue and transform processes.

Project Highlights

Digital Process for End-to-End Event Management
Led the design, supplier engagement, development, and process implementation of a digital events management process for a corporate event with 1,700+ external attendees and 500+ internal employees.
Incremental Revenue Project Through the Largest Oil and Gas Merger
Co-led a global team of 5,000+ sales/commercial staff on best practices and key elements that optimized collaborative revenue growth, exceeding the 2018 business target of $400 million.


Work Experience

Product Owner

2022 - PRESENT
  • Provided product management expertise in the development of the mobile application for both IOS and Android, utilizing scrum and agile methodologies to ensure the product milestones are achieved.
  • Helped build the technology team and tools to ensure the company is ready to scale after achieving the next round of funding.
  • Re-evaluated and built development processes from requirement discovery through to launching features to ensure efficiency and consistency are maintained throughout the product development process.

Product Manager

2020 - 2022
  • Provided strategic, operational, and tactical product management expertise in the development and positioning of eCERTO’s eCommerce Platform.
  • Managed multiple software development teams, including IBM, STC INSISO, and ITU students in the development and design of INTEGRATI's Strategy Definition Module.
  • Completed capability and feasibility studies on behalf of eCERTO to demonstrate the technological capabilities of the INTEGRATI platform.

Giving Tree Coordinator – Christmas Appeal

2020 - 2020
Instant Neighbour
  • Coordinated the delivery of 13,000+ gifts to 4,500 children in need throughout North East Scotland.
  • Designed the new digital appeal by simplifying buying processes for participants with contactless giving, creating online booking systems for volunteers, and driving the communication strategy for the appeal.
  • Facilitated the implementation of COVID-19 processes and procedures to ensure the safety of all parties involved in the Giving Tree’s cradle-to-grave process.

Product Manager | Global Excellence Manager – Digital Platforms

2018 - 2020
Baker Hughes, a GE Company
  • Designed and introduced an effective end-to-end events digital process to streamline the planning and coordination of a corporate event with 1,700+ external attendees and 500 internal employees.
  • Drove product strategy through the efficient implementation of 150+ new Salesforce and Skuid CRM developments.
  • Solicited and documented business requirements through consultation with internal stakeholders to determine future digital needs and supported the development teams to implement the proposed changes.
  • Partnered across functions to oversee the successful delivery of numerous pricing and HR projects as a coordinator, scrum master, and assistant project manager.
  • Facilitated the accomplishment of the strategic vision and objectives by refining business platforms and developing new processes while serving as a business process expert.
  • Completed comprehensive data control reviews for quality and compliance purposes.
  • Assisted in the development and implementation of lead generation, contact auditing, and sales pipeline analytics to deliver insights for informed decision-making.

Global Inquiry-to-Order Operations Leader

2016 - 2017
General Electric
  • Applied previously created demand/supply tools to monitor headcount numbers and influence core reforms with a focus on optimizing staff count in commercial operations departments during a recession.
  • Developed reliable forecasts and tracked global commercial tenders with an approximate $5 billion revenue stream and managed operational budgets of up to $2 billion in conjunction with BD, commercial, sales teams, and leaders.
  • Acted as the commercial representative during department meetings with the CEO and CFO to present foresight, outline forward plans and changes, update on progress, and provide analytics that supported major decisions.
  • Developed and led the strategic footprint for strategic commercial tenders and the subsequent commercial operations, creating a process and rhythm to ensure that market share was captured effectively.
  • Analyzed and consolidated project costs, person-hours, and all the data necessary to ensure that business development and hardware tendering project operations stayed within budget.
  • Coordinated divisional sourcing and recruiting of the required talent pool and training of existing employees to upskill capacity and capability for top performance and productivity.

Growth & Revenue Synergy Analyst – Commercial M&A

2016 - 2017
Baker Hughes, a GE Company
  • Contributed significantly to exceeding the 2017 market expectations by $11 million and achieving the 2018 business target of $400 million.
  • Supported prospective initiatives and identified new revenue streams with the potential for $2 billion+ and facilitated the introduction of a bonus scheme to promote positive growth and revenue synergies.
  • Assisted with the successful integration of analytics, processes, and changes following the merger of Baker Hughes with GE in 2017.
  • Coordinated an investment process and commercial actions relating to new product initiatives, ensuring that data analytics, market forecasts, and cross-business opportunities were understood and commercialized.

Inquiry-to-Order Operations Analyst

2013 - 2016
General Electric
  • Received the CEO Award for creating and implementing the Inquiry-to-Order Factory as a tool for measuring demand/supply and accurately computing internal headcount numbers.
  • Streamlined and reduced processes from days to hours by issuing up-to-date commercial tender forecasts to global functions, resulting in improved workload/demand projections and revision of ineffective processes.
  • Applied insights gained from forecasts to predict needs, schedule demand/supply requirements, and monitor trends and competitors, ensuring that demand levels were maintained with minimal deficits or surpluses.

Digital Process for End-to-End Event Management

Led the design, supplier engagement, development, and process implementation of a digital events management process for a corporate event with 1,700+ external attendees and 500+ internal employees.

I led a diverse team of developers to implement a seamless and automated process for the company's largest in-person event in 2020 (the 21st Annual Meeting). The process included invitations, customer analytics, registration, on-site analytics, and future opportunity ROI analytics. We utilized our existing Salesforce and Marketo infrastructure alongside the embodiment of Cvent (event management software) to create and implement the process.

Key Activities:
• Led the design changes on our lead management system and processes.
• Managed development teams to integrate Cvent and Salesforce/Marketo, ensuring that real-time invitation updates and statuses were being sent back to the organization.
• Built robust registration processes for multiple customer types.
• Managed the creation of event analytics to calculate ROIs for strategic positioning of future events.
• Coordinated stakeholder management across functions, including communications, marketing, finance, and IT.
• Managed change management and training for all sales and commercial functions and employees.

Project Management of Christmas Charity Appeal

Ensured the organization and delivery of over 10,000 gifts to 4,500 children in need during the COVID-19 pandemic

Instant Charity is a local charity in North East Scotland that conducts a Christmas Giving Tree Appeal where the general public can purchase a Christmas gift for a child in need. The project lasted four months and required the planning, budgeting, marketing, communication, and team management of the Appeal. Prior to the launch of the Appeal, I was in charge of key aspects:

• A venue for sorting the gifts.
• Volunteers to help with packing gift bags for the children.
• Social media campaigns.
• Organizing the partners (local charities, support groups, and schools that helped to identify children in need) and supporters (local companies that participated and supported the appeal).

For the final six weeks, I was onsite at the sorting location, where I ensured that all the gifts donated were quarantined per government regulations, packed accordingly by partners, and delivered in enough time before Christmas.

Incremental Revenue Project Through the Largest Oil and Gas Merger


Co-led a global team of 5,000+ sales/commercial staff on best practices and key elements that optimized collaborative revenue growth, exceeding the 2018 business target of $400 million.

GE Oil & Gas and Baker Hughes merged in 2017 with targets established to the market. One of the targets was to identify and proactively generate new, incremental revenue through the merger of both product lines.

For the 12-month project, my role was to coordinate global workshops and forums, train all sales/commercial teams on how best to utilize existing platforms, information and data to create new forms of revenue, and provide C-suite analytics and progress reports.

The project was set up to be handed over on a regular basis to the business functions and units to continue building the new culture through the successful post-merger integration of analytics, processes, and changes. The overall project helped to open up over $2 billion in new potential sales and to create a new bonus scheme to reward individuals and teams that utilized the new methods of thinking and acting to create new revenue streams.
2018 - 2020

MBA in Business Administration

Robert Gordon University - Aberdeen, Scotland

2008 - 2012

Diploma (Bachelor's Degree Equivalent) in Accounting and Finance

Robert Gordon University - Aberdeen, Scotland


Microsoft Outlook, Slack, Pivotal Tracker, Tableau, Jira


Change Management, Scrum, Incremental Development, Agile Project Management, Agile Product Management, Agile, Kanban




Communication, People Management, Operations Strategy, Project Management, Microsoft Office, Microsoft Excel, Microsoft PowerPoint, Product Owner, Product Roadmaps, User Stories, Planning, Team Management, Distributed Team Management, Analytics, Strategic Planning, Process Management, Lead Generation, Data Analytics, Customer Relationship Management (CRM), Marketing, Leadership, Organizational Development, Innovation, Commercialization, Project Consultancy, Consulting, Salesforce, ClickUp, Miro, Fundraising, Development, IT Projects, Agile Leadership, Agile Sprints, Minimum Viable Product (MVP), Budget Management, Social Media, CRM Design, Cvent, Events, Quality Assurance (QA), Mergers & Acquisitions (M&A), Processing, Strategy, Operational Excellence, Process Improvement, Win/Loss Analysis, Budgeting, Commercial Strategy, Strategic Planning & Execution, Project Coordination, Event Management, Event Management Platforms, ROI, Stakeholder Management, Commercials, Product Ownership, Social Media Posting, Facebook, Sales Training, Training Videos, Training Content, Post-merger Integration, Data Integration, Integration, Agile Delivery, Agile Practices, Business Analysis, Roadmaps, Technical Writing, Product Management, Requirements, Product Strategy, Business Strategy, Agile Product Delivery, MVP Design, Business Development, Sales, Economics, Financial Accounting, Management Accounting, Business Ethics, Business Law, Quantitative Analysis, Auditing, Financial Management, Business Taxation, Corporate Tax Planning, Finance, Volunteering, Branding, Revenue Strategy, Headcount Management, Social Media Strategy, Social Media Content, WordPress, Startups, Process Flows, Business, Notion, iOS, Android

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