Savannah Enright
Verified Expert in Product Management
Product Manager
New York, NY, United States
Toptal member since March 23, 2020
Savannah is a seasoned customer experience (CX) strategist and innovation consultant with over 15 years of experience leading innovation, strategy, and design projects and teams. Previously of Fjord and BCG, she excels in transforming products and experiences to meet modern consumer expectations. Savannah's work spans industries and levels of seniority, where she leads user research, crafts actionable business strategies, and develops innovative concepts across the entire customer journey.
Project Highlights
Expertise
- Business Design
- Business Strategy
- Competitor Analysis & Profiling
- Innovation
- Innovation Labs
- Qualitative Research
- UX Research
- Workshops
Work Experience
Independent Consultant
Self-employed
- Enhanced and developed the client-side research, design, and technology teams' capabilities in experience strategy through targeted support and training.
- Guided clients through transformative CX projects that championed human-centered design principles and consumer-centricity.
- Innovated HR onboarding experiences using CX principles, resulting in enhanced employee engagement and streamlined processes for stakeholder buy-in.
- Led comprehensive user research programs, translating insights into actionable CX improvements that address user needs and business goals.
- Collaborated with clients at various business and product development stages to help define, design, and prioritize user needs and commercial interests while considering markets, timing, financial, and technology constraints.
- Helped HR improve the onboarding experience after a transformation that left them struggling. Key deliverables allowed our stakeholders to present the problem/solution and advocate for funds from the C-suite in qualitative and quantitative measures.
- Researched consumer adaptability and openness to advanced technology. The research results fed almost every department in the organization as they progressed through development into a product launch.
- Strategized and conceptualized the use of AI and ML for infield workers to support maximal utilization and safety.
- Supported design and technology consulting firms and clients in building their internal design strategy capabilities.
Innovation Consultant
Freelance Clients
- Conducted extensive consumer research to uncover unmet needs, pain points, and emerging trends in the home appliance market.
- Analyzed research data to derive valuable insights, informing the development of a differentiated product strategy and unique value proposition.
- Collaborated with the entrepreneur and cross-functional teams to translate consumer insights into tangible product features and specifications.
- Contributed to the development of a business strategy and go-to-market plan, aligning the product roadmap with target market segments.
- Identified key technological advancements required to bring the entrepreneur's vision to life, informing the technical roadmap.
- Contributed to the ongoing development and refinement of the product, ensuring alignment with evolving consumer needs and technological advancements. It is currently in development and going through patent filings.
Innovation Consultant
Johnson & Johnson
- Acted as the consumer subject matter expert through the prototyping and development process and the primary researcher within the testing phase.
- Worked with key stakeholders to identify suture management as a critical area for cost savings and operational efficiency, leading to the focus on reimagining suture inventory systems.
- Played a pivotal role in bringing innovative management solutions to market, enabling hospitals to optimize inventory, reduce waste, and improve cost-effectiveness.
- Supported multiple rounds of prototype development with vendors. At each iteration, insights into usability, business viability, and consumer desirability, learnings were gathered and disseminated to the organization to develop a go-to-market strategy.
- Presented compelling data and insights from the pilot, securing buy-in from stakeholders for the commercial launch of the product. The product is in the market: https://www.jnjmedtech.com/en-US/product/aita-ethicon-suture-management.
Senior Business Designer
Fjord (Accenture)
- Fused business strategy with human-centered design, enabling global brands to transform their products and complex interactions into seamless customer experiences.
- Crafted compelling future visions for clients, anchored in both consumer desirability and business feasibility, to inspire and unite stakeholder efforts.
- Directed the research and insights phases, guaranteeing that the final outputs and solutions were rooted in verified facts and evidence.
- Facilitated client collaborations to translate CX concepts into strategic roadmaps, establishing clear KPIs and KEIs for ongoing evaluation.
- Created and led project-specific research based on deliverable needs while utilizing best practices and various methods, including primary and secondary sources and qualitative and quantitative data.
- Shepherded new key clients through the design process, quickly earning trust and gaining the organization's confidence, resulting in expanded opportunities for Fjord and Accenture.
- Presented at the 2018 SXSW conference and created post-event content that expanded Fjord's thought leadership. My topic was "Embrace Being Irrationally Annoyed."
- Developed and led the external Design Ambassador Program to increase participation with the local design community and produce thought leadership—which served as a case study and catalyst for the global marketing team.
- Innovated HR onboarding experiences using CX principles, resulting in enhanced employee engagement and streamlined processes for stakeholder buy-in.
Senior Project Manager | Design Strategist
J. Walter Thompson
- Led multimillion-dollar projects through the entire development cycle from scope to delivery for the most prestigious clients while contributing as a creative service manager and design strategist.
- Developed an award-winning children's game (app), an accompanying toy stylus, and a film that integrates CX strategies to align with Macy's broader business and brand experience goals.
- Led a multidisciplinary team that utilized best practices in research, user testing, prototyping, and branding.
- Conducted a strategic audit of consumer experience (CX), social media presence, informing RFPs and campaign development—aligning the brand's communications across touchpoints.
- Managed projects through the creative process, ensuring focus on value-added activities and adherence to the SOW, and provided an escalation point for teams.
- Maximized project success by developing SOWs that included project (re)framing, defining deliverables, brief development, staff plans, and financials.
- Fulfilled additional responsibilities, including regularly leading global and North American C-suite creative projects in collaboration with the design team.
Consultant
The Luckman Fine Arts Complex
- Consulted and collaborated with Luckman's new marketing director to strategically course-correct years of unfocused management, leading to a decline in trust contributions, its primary revenue source.
- Conducted market analysis, consumer research, brand audit, and business assessment unveiling the need to shift the business model and rebrand.
- Developed and executed the new strategy—based on addressing the industry's changing landscape while recognizing the local demographic shifts that had taken place over the previous decade.
- Contributed to work that doubled the new audience attendance; ticket purchases increased 254% in the first year, and year-over-year growth was experienced.
- Ensured that brand awareness increased dramatically due to the heightened profile; currently, additional revenue streams comprise more than 60% of total earnings.
- Revitalized the brand and audience strategy from a CX standpoint, conducting market and consumer research to inform a customer-centric rebranding.
Design Strategist | Project Manager
Arnell
- Served as a member of the Innovation Lab, a select group of multi-disciplined designers focused on groundbreaking design strategy, product development, and branding.
- Worked closely with the C-suite and project lead in developing and launching a new electric car and its brand, Peapod by Chrysler. Developed external technology partnerships that enabled project completion in a record-breaking 11 months.
- Assisted in designing the launch strategy for Peapod Mobility, ultimately launching the Peapod on Earth Day, when it was featured on CNN and the Today Show.
- Developed conceptual and brand-driven strategies for aspirational brands seeking to deliver consumer experiences that deliver on the brand's promise.
Project History
Valuing Employee Experience
https://www.savannahenright.com/employeeexperienceLed research, business design, and account management with key stakeholders. Also gained the client's trust, allowing us to get specific financials, which were ultimately used to create project value and investment guides.
A large pharmaceutical company was looking to reimagine its onboarding experience to delight new hires while embodying the organization’s core values and supporting its transformation objectives. We set out to create a consistent experience across the organization globally, discovering and articulating the value of the initiative to effectively guide investment.
Reimagining the Future: Global B2B Partner Experience
https://www.savannahenright.com/reimagine-the-futureLed the business strategy and market landscape analysis—breaking down the various internal operations and consumer expectations globally through the various lens of key partners in the supply chain, including end-user, wholesale, and OEM.
The project aimed to improve the digital experience of a global B2B manufacturer and its partners, while addressing communication silos and operational inefficiencies negatively affecting its competitiveness. The project involved identifying similarities and differences in business models and operational practices across geographies and designing a digitally enabled future experience for the manufacturer and its partners. The goal was to improve speed, responsiveness, and overall ease of doing business to build loyalty and position the OEM as a preferred and trusted partner.
The complete case study, including process documentation, is available at the project URL.
Turning Holiday Traditions Digital: Macy's Wish Writer
https://www.savannahenright.com/macys-the-wish-writerLed the project management and design strategy for Macy's account—orchestrating various cross-functional teams and prioritizing the design and technical needs throughout the project. This resulted in 2.7 million letters sent through the app.
Macy’s spent decades making itself synonymous with Christmas and establishing itself as the preferred destination for holiday shopping. However, rapidly changing consumer habits and evolving expectations are putting increasing pressure on all retail companies and established brands to deliver exceptional online and in-store experiences.
Our challenge was to keep the tradition of Macy’s and Christmas alive while meeting the desires of consumers’ rapidly changing habits.
We translated one of the most cherished holiday traditions—letters to Santa—and modernized it for the 21st century. Working with experts ranging from industrial designers to child psychologists, we prototyped and developed a fun and engaging app and an accompanying stylus to make the process as magical as possible.
The complete case study, including process documentation, is available at the project URL.
Peapod by Chrysler
https://www.savannahenright.com/peapodSupported the Innovation Lab team in developing a multi-phased approach allowing Peapod to reach consumers in record time while testing the market for fit. Subsequent phases focused on adding models, improved technology, and strategic partnerships.
The project aimed to help Chrysler establish itself as a significant player in the eco-friendly vehicle market by repositioning their existing GEM line through a redesign and creating a new brand called Peapod.
The team developed a multi-phased strategy that allowed Peapod to reach consumers quickly, test the market for fit, and focus on increasing the number of models and improving the technology through strategic partnerships. The project involved identifying a new target market of urban dwellers, building a brand, transforming the GEM line into the Peapod brand, and being one of the first to integrate iPhone technology into the dashboard and car management experience.
The project delivered a full-scale working prototype, a full line of concept models for the entire phase 1, production-ready specifications for the minimum viable product (MVP), and a working prototype of iPhone integration and app.
The project received press coverage from various publications, including HuffPost, Newsweek, and Wired.
Education
Master’s Degree in Business Administration (MBA)
Baruch Zicklin School of Business - New York, NY, USA
Bachelor of Business Administration Degree in Design and Management: Product Development and Communication Design
Parsons School of Design - New York, NY, USA
Coursework Toward a Bachelor's Degree in Research Methods and Management (Research Year)
Association Franco-Américaine de Design - Paris, France
Certifications
YouTube Certified
YouTube
Skills
Tools
Microsoft Word, Apple Keynote, Adobe InDesign, Adobe Illustrator, Trello, Confluence, Slack, Evernote, Zoom, Skype
Paradigms
B2C, B2B2C, Business to Business to Consumer (B2B2C), Human-centered Design (HCD), Quantitative Research, User Testing
Platforms
dscout, Monday.com
Other
Roadmaps, Product Roadmaps, Minimum Viable Product (MVP), Design, Creative Strategy, Marketing, Research, Customer Experience, Business Design, Business Strategy, Qualitative Research, Innovation, Creative Problem Solving, Competitor Analysis & Profiling, Discovery Workshops, Ideation Workshops, Workshop Facilitation, Workshops, Product Research, User Research, Customer Research, Research Analysis, User Experience (UX), Product Design, Brand Marketing, Employee Experience, Advertising, Branding, Innovation Labs, Analysis, Market Research & Analysis, Project Management, Project Planning, UI Research, UX Design, Product Management, Mobile Apps, Product Development, Microsoft PowerPoint, Microsoft Excel, Google, Adobe Photoshop, SurveyMonkey, Typeform.io, Smartsheet, BlueJeans, B2B, UX Research, Machine Learning, Artificial Intelligence (AI), Data Research, User Journey Maps, Business Administration, Management, Service Design, Innovation Workshops, New Products, Strategy, CX Strategy, UX Audits, Digital Transformation, Design Strategy, Strategic Design, Business Cases, User Experience Design, Concepting, Business Transformation, User Personas, Onboarding, GAP Analysis, SWOT Analysis, Innovation Strategy, Systems Mapping, Product Journeys, Customer Journey, Global Operations, Vendors & Suppliers, Solutioning, Apps, Mobile Game Design, Gaming, Mobile, Creative Thinking, MVP Design, Prototyping, New Product Rollout, New Product Development, New Product Business Cases, Direct to Consumer (D2C), Consulting, Consumer Insights, Personalization, User Flows, Digital Product Design, Objectives & Key Results (OKRs), Key Performance Indicators (KPIs), Feature Prioritization, Personas, User Surveys, User Journeys, UX Testing, Mapping, Mind Mapping, Service Blueprints, Storyboarding, Storytelling, Technology Trends, Web Trends, Videos, Print Ads, Mobile Advertising, Conceptual Design, Journey Mapping, Audits, Product Positioning, Industrial Design, User Requirements, Validated User Research, Product Strategy, UX Strategy, UI Testing, Vendor Management, Feature Roadmaps, Remote User Testing, Feature Analysis, Ideation, Customer Service, Startups, Industrial Engineering
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