Tim is available for hire
Hire TimTim Bohn
Verified Expert in Product Management
Product Manager
Location
London, United Kingdom
Toptal Member Since
January 6, 2023
Tim is a commercially focused technical leader with experience building product teams and creating digital products, often in startup or bootstrap environments. He has extensive experience in marketing technology, helping clients leverage the investment in their marketing stack and implementing data-driven communication strategies. Tim has a passion for invention, creativity, and achieving project goals with limited time and technical resources.
Project Highlights
GatedContent.com
Founded and built a team to create a SaaS marketing tech solution. Blue-chip businesses around the world use the software.
Marketing Technology Ecosystem
Acted as the primary MarTech consultant for Rockwell Automation. The project won an Oracle Markie for the best ecosystem.
Cortex—Revenue Insights Product
Built a revenue performance and media optimization platform.
Expertise
Work Experience
Marketing Technology Consultant
2022 - PRESENT
Three
- Handled the marketing automation vendor selection and the technology roadmap.
- Conducted the email marketing journey planning and campaign reporting.
- Contributed to digital marketing and demand generation strategies.
Chief Executive Officer
2012 - PRESENT
GatedContent.com
- Worked with engineers to formulate the product architecture focusing on performance, scalability, and service resilience; our chosen solution incorporates cloud services, scalable servers, and multiple layers of caching.
- Generated over £2 million in sales and built trusted relationships with prospects, clients, and partners.
- Worked with customer success to develop customer onboarding processes and support systems, including ticketing, a knowledge base, and in-product help.
- Designed interface wireframes and system navigation. Directed ongoing user testing and UX improvements as the product matured.
- Worked with the team to develop an API strategy for the platform.
Chief Marketing Technologist
2014 - 2022
Ledger Bennett Ltd
- Delivered over £4 million worth of consultancy and solutions.
- Acted as the consultant marketing technologist to global B2B clients, building trust with stakeholders and analyzing marketing objectives to devise marketing operational strategies.
- Carried out the technology audits and analysis of lead workflows through client systems.
- Ran discovery sessions, workshops, and training sessions with enterprise marketing teams. Supported the sales team with technical selling and solution development.
Project History
GatedContent.com
http://www.gatedcontent.comFounded and built a team to create a SaaS marketing tech solution. Blue-chip businesses around the world use the software.
GatedContent.com is an enterprise of web form management and content gating solutions. It allows businesses to scale their inbound lead-generation activities across their websites. I founded the business and ideated the product, building the team to develop and maintain the solution.
Marketing Technology Ecosystem
Acted as the primary MarTech consultant for Rockwell Automation. The project won an Oracle Markie for the best ecosystem.
The project scope was to build a demand generation infrastructure incorporating Oracle Eloqua, DMP, Demandbase, Microsoft Dynamics, web personalization, and business insights. The demand generation campaigns were implemented with content gating across hundreds of high-value assets. Lead volumes increased by 700%, and the project won the best ecosystem at the annual Oracle awards (Markies).
Cortex—Revenue Insights Product
Built a revenue performance and media optimization platform.
Cortex is a multi-touch revenue attribution platform that also provides media optimization for B2B businesses that can deliver up to 30% savings on lead acquisition costs.
I built the vision and roadmap for the product, including pivoting our engineering plans as new revenue opportunities were presented. I also drove the client acquisition efforts with technical sales and solution development, building trust with new customers. In addition, I led the onboarding process for new enterprise companies using the platform.
I built the vision and roadmap for the product, including pivoting our engineering plans as new revenue opportunities were presented. I also drove the client acquisition efforts with technical sales and solution development, building trust with new customers. In addition, I led the onboarding process for new enterprise companies using the platform.
Education
1994 - 1998
Bachelor's Degree in Engineering
University of Surrey - United Kingdom
Certifications
OCTOBER 2019 - PRESENT
Certified Pardot Specialist
Salesforce
SEPTEMBER 2019 - PRESENT
Marketo Certified Expert
Adobe
AUGUST 2019 - PRESENT
Oracle Eloqua Master
Oracle
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