Tim Bohn
Verified Expert in Product Management
Product Manager
London, United Kingdom
Toptal member since January 6, 2023
Tim is a strategic marketing technology leader with a proven track record of optimizing digital marketing strategies for enterprise clients. He specializes in driving data strategy, enabling data-driven multi-channel marketing, and advancing multi-touch revenue attribution models. An expert at aligning marketing operations with overarching business goals, he bridges the gap between commercial objectives and technical execution. Tim leads cross-functional teams to enhance digital performance.
Project Highlights
Expertise
Work Experience
Chief Executive Officer
Formulayt
- Partnered with engineers to formulate the product architecture focusing on performance, scalability, and service resilience; our chosen solution incorporates cloud services, scalable servers, and multiple layers of caching.
- Generated over £2 million in sales and built trusted relationships with prospects, clients, and partners.
- Collaborated with customer success to develop customer onboarding processes and support systems, including ticketing, a knowledge base, and in-product help.
- Designed interface wireframes and system navigation. Directed ongoing user testing and UX improvements as the product matured.
- Worked with the team to develop an API strategy for the platform.
Marketing Technology Consultant
Adobe
- Led and successfully executed a £100,000 consulting project, enhancing the performance of Adobe’s automated email programs through strategic and best-in-class recommendations.
- Conducted a comprehensive audit and in-depth analysis of existing Marketo programs, identifying critical optimization opportunities to drive effectiveness.
- Delivered strategic recommendations to refine program reporting, elevate customer journeys, and restructure programs for improved performance and scalability.
- Planned and implemented Marketo enhancements and partnered with the internal teams to deliver sustainable operational improvements and visibility of performance.
Marketing Technology Consultant
Three
- Handled the marketing automation vendor selection and technology roadmap.
- Conducted email marketing journey planning and campaign reporting.
- Contributed to digital marketing and demand generation strategies.
Chief Marketing Technologist
Ledger Bennett Ltd
- Delivered over £4 million worth of consultancy and solutions.
- Acted as the consultant marketing technologist to global B2B clients, building trust with stakeholders and analyzing marketing objectives to devise marketing operational strategies.
- Carried out the technology audits and analysis of lead workflows through client systems.
- Ran discovery sessions, workshops, and training sessions with enterprise marketing teams. Supported the sales team with technical selling and solution development.
Project History
GatedContent.com
http://www.gatedcontent.comFounded and built a team to create a SaaS marketing tech solution. Blue-chip businesses around the world use the software.
Marketing Technology Ecosystem
Acted as the primary MarTech consultant for Rockwell Automation. The project won an Oracle Markie for the best ecosystem.
Cortex—Revenue Insights Product
Built a revenue performance and media optimization platform.
I built the vision and roadmap for the product, including pivoting our engineering plans as new revenue opportunities were presented. I also drove the client acquisition efforts with technical sales and solution development, building trust with new customers. In addition, I led the onboarding process for new enterprise companies using the platform.
Education
Bachelor's Degree in Engineering
University of Surrey - United Kingdom
Certifications
Certified Pardot Specialist
Salesforce
Marketo Certified Expert
Adobe
Oracle Eloqua Master
Oracle
Skills
Tools
Eloqua, Pardot, HubSpot, Slack, Zoom, Trello, Tableau, BigQuery
Platforms
Marketo, Monday.com, Heroku
Other
Email Marketing, Marketing Technology (MarTech), Digital Marketing Strategy, HubSpot CRM, Email Marketing Automation, Marketing Automation, Google Sheets, Product Management, Wireframing, Solution Design Management, Stakeholder Management, Business Development, Product Marketing, Consulting, Salesforce Sales Cloud, Google Tag Manager, Google Cloud, HTML, Cloudflare, JavaScript, Demandbase, DMP, Engineering, Data, Salesforce
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