Chief Product Officer2018 - PRESENTDiscourse Analytics
- Designed and launched a campaign to improve FAFSA verification rate and timeframe for major research university by more than 25%.
- Delivered 90%+ improvement in deposit rate for admitted class at a small religious university.
Head of Product2018 - 2019Intellei
- Created a bot framework leveraging AWS Lex, serverless technologies, and content management system.
- Developed interactive games and ad campaigns with 70% conversion to register for leading non-profits.
VP, Digital Product2017 - 2018Total Wine
- Drove 20% improvements in mobile carting rate, that resulted in millions of dollars of incremental revenue.
- Generated 14% in cart conversion through iterative A/B testing and funnel optimization.
- Managed a team of 35 product managers, designers, and scrum masters.
Senior Director, Product2015 - 2017SocialCode
- Architected, built, and launched the Audience Intelligence product that leveraged 3rd party data appends, machine learning and streaming analytics to stack-ranked personalized audiences for paid media.
- Built multi-armed bandit test and optimization tool that consistently drove 15%+ conversion improvement in direct response campaigns.