Geetansh Merani, Project Manager in Mumbai, Maharashtra, India
Geetansh Merani

Project Manager in Mumbai, Maharashtra, India

Member since August 3, 2020
Geetansh brings nearly a decade of development and Agile expertise to projects for the successful end to end delivery. He is a seasoned project manager who has worked with consumer products, startups, and corporates across eCommerce, telecom, media, and enterprises such as VMware, AirWatch, and Jio. Geetansh has led cross-functional teams with a focus on problem-solving, customer service, and managed products with over 100 million active users.
Geetansh is now available for hire

Project Highlights

Expertise

Education

Employment

  • Agile Product Manager

    2020 - 2020
    Optimize App
    • Planned and implemented Agile and Scrum ceremonies for the development team.
    • Set up Jira scrum board and project for the team enacting the role of Jira administrator.
    • Set up Mixpanel, Google Analytics for product analytics with app events, and user profiles.
    • Created user cohorts and set up communication channels to reach out to app end-users based on event triggers.
    • Conducted Agile and Scrum training sessions for the team and trained developers to be certified as a scrum master.
  • Product Director

    2019 - 2020
    Apertum Online
    • Designed and implemented a help desk solution with Chatbot, Zendesk KB, and chat integration to reduce missed customer service requests from 66% to 40% in four weeks.
    • Led the development of the SportyBet Fantasy product offering for the African market.
    • Managed a team of eight developers and product designers. Acted as Jira administrator and scrum master for the SportyBet help desk and fantasy products.
    • Implemented Azure Active Directory for customer service agents and operation agent machines, which allowed agents to work out of any office and any desk on the company's network.
  • Technology and Platform Owner (JioPhone)

    2017 - 2019
    Reliance Jio Infocomm
    • Acted as technical business owner for all JioPhone models, hardware, OS, App Store, apps, and new initiatives.
    • Led the development of a micro-finance project. Over 4.5 million JioPhone devices were distributed with five million Jio payment bank accounts opened with one activation scheme using micro-financing with Rs. 10,000 crore loan disbursal each year.
    • Led technical integration and deployment for the Rajasthan government with over five million devices distributed in under two months. Deployed three government apps on JioStore and the go-live of special Order2Activation journey for the user’s part.
    • Managed the release cycle and process deployment of more than 50 apps on the JioPhone Jio Store. Reduced the service level agreement from five days to two days to go-live.
    • Managed the usage growth of Jio apps on JioPhone (currently approximately 106 million users) with average daily active users of 39 million.
    • Increased usage from 1.2 million daily active users to 11 million and monthly 40 million users pan India.
    • Handled commercial discussions and the agreement closure for JioPhone apps and services offered. Achieved revenue targets of 30+ crore for fiscal year 19-20.
    • Managed the release and distribution launch of JioPhone 2 and Jio Media Cable.
    • Oversaw relationships with third-party applications such as WhatsApp, Facebook, YouTube, Hotstar, ZEE5, and SonyLIV for JioStore on JioPhone.
  • CTO

    2016 - 2017
    BrandTouch & Analytics
    • Acted as technical business owner for BrandTouch, Tryy.in, and all BrandTouch properties.
    • Set up the IT infrastructure from scratch, including the hardware architecture, the software development process, and the company IT policy.
    • Led Tryy.in, set up the POC, and developed the website and mobile web. Led the AWS set up along with code development using Laravel and AngularJS.
    • Set up the architecture for the CMS, which included an eCommerce module, logistics, feedback, and analytics.
  • General Manager - Product and Marketing

    2016 - 2016
    Essel Utilities Distribution, Co. Ltd.
    • Product-owned the Essel broadband app, a device that creates the digital services ecosystem. This includes the Android, Android TV, and iOS apps.
    • Managed integrations across various categories such as app-to-app calling, video/voice, messaging, movies, music, games, live TV, flight and hotel booking, taxi services, healthcare, payments, news, education, dating, shopping, and IoT.
    • Collaborated with 24+ alliance partners to integrate the app. These include Google, Amazon, Flipkart, PayU, Oxigen, Hungama Media, PayTM, Pine Labs, BookMyShow, Via.com, Uber, Ola, Spuul, HOOQ, InMobi, and Vserv amongst others.
    • Finalized and brought on board an app and website development vendor resulting in over 80% savings in the development budget.
    • Assisted in the set-top box hardware and software development. Created a one-of-a-kind TV box to convert any television to a Smart TV. Worked with vendors from China to prototype, test, and finalize the device.
  • Senior Product Manager

    2014 - 2016
    CouponDunia Media
    • Managed the application with 2.8+ million downloads, over 500,000 monthly active users, and an app rating of 4.4 on the Android Play Store.
    • Received the highest ranking of three in the lifestyle category for Android. Featured in the shopping category in the iOS App Store.
    • Increased monthly active users from 350,000 to 500,000+ in two months by increasing user engagement.
    • Led the revamp of the website and app for the introduction of a retail vertical. Redesigned the complete workflow for the offline vertical. Introduced features such as geo-fencing and mCoupon for CouponDunia with increased results in redemption.
    • Oversaw design and wrote functional specifications for both Android and iOS apps. Introduced features to increase app engagement and user retention.
    • Acted as the scrum master for the team, improved resource utilization, reduced product backlog, and ensured the team met product release deadlines.
    • Analyzed the data on app usage by customers. Made product enhancements based on the data collected.
    • Acted as the engineering manager for the app development team–managed the daily functions of the developers, assigning tasks, and managing timelines.
    • Collaborated on the last-minute hotel booking app since its inception. Managed the business plan and marketing strategy. Involved with the branding agency on marketing strategy and brand development.
  • Product Manager

    2012 - 2014
    VMware AirWatch
    • Implemented Agile methodology and transitioning from TFS to Jira across all R&D teams at AirWatch for a 500+ strong technology team.
    • Implemented gamification for myAirWatch suite of portals (integration with Badgeville) for increasing customer engagement.
    • Redesigned and implemented a complete support infrastructure for myAirWatch (integration with Zendesk).
    • Oversaw the design and wrote functional specifications of products used by more than 6,000 clients. Developers used these functional specifications as a guideline to develop the product.
    • Acted as a scrum master for the team. Tasks included improving resource utilization, reducing product backlog, and helping the team meet product release deadlines.
    • Product owned SaaSWatch–an array of internal tools to help the SaaS operations team manage more than 200 environments with more than 850,000 devices.

Project History

  • Agile Implementation for VMware AirWatch
    Successfully transitioned a 500+ strong R&D team from Waterfall to the Agile Scrum development process.

    • Fulfilled the role of Jira Administrator to set up Jira projects and boards for 20+ development teams.
    • Set up the release management process to move from waterfall to scrum development cycle.
    • Led the training of 500+ members using the "train the trainer" process.
    • Successfully completed Jira and Confluence integration and definition of documentation process.
    • Acted as scrum master for the team. Tasks included improving resource utilization, reducing product backlog, and helping the team meet product release deadlines.
    • Implemented Planning Poker for story point estimations.
    • Led Sprint ceremonies for multiple development teams during transition from TFS to Jira.

  • Jio App Store - App Release Project for 100+ Million Active Users
    Accomplished managing app approval and deployment process for 50+ mobile apps deployed for 100+ million active users.

    • Defined and implemented App Store submission and approval process including working with multiple departments like app testing, device testing, app store testing, and monetization teams.
    • Successfully launched new and updates for third-party apps like Facebook, WhatsApp, YouTube, Google Maps, Google Assistant, etc.
    • Handled commercial discussions and the agreement closure for JioPhone apps and services offered. Achieved revenue targets of 30+ crore for fiscal year 19-20.
    • Reduced the app release time from 15 days to four days post submission to the App Store.

  • Digital Repayment of Loan Using JioPhone
    Led the project for a micro-finance project. Over 4.5 million JioPhone devices were distributed with five million Jio payment bank accounts opened with one activation scheme using micro-financing with Rs. 10,000 crore loan disbursal each year.

    • The micro-finance company disburses Rs. 10,000 crore loans to self-help groups across a state in India. They receive weekly repayments in the tune of 200,000 to 600,000 daily in cash.
    • The objective was to digitize the repayment process.
    • My role was to lead the project through the discovery phase to closure by designing the solution and getting it implemented.
    • The solution included integrating the micro-finance systems with a messaging service to remind the user of the pending repayment and a banking solution for the digital repayment of the loan amount.
    • The messaging solution integrates with webhooks to perform specific actions for a closed group. It allows for one to many and 1-to-1 messaging privileges supporting different media types such as video, images, and rich text.
    • The repayment webhook integrates with a micro-finance banking system, which triggers a message regarding loan repayment.
    • The customer clicks the "pay now" option in the message, after which the banking app opens, and the user enters their security pin to complete the transaction.
    • Successfully conceptualized and implemented the solution, obtaining a confirmed order for the same from the client.

Education

  • Master of Science degree in Information Security
    2010 - 2011
    Georgia Institute of Technology - Atlanta, Georgia, USA
  • Bachelor of Engineering degree in Computer Engineering
    2006 - 2010
    University of Mumbai - Mumbai, India

Certifications

  • AWS Certified Cloud Practitioner (CLF)
    MAY 2020 - MAY 2023
    AWS Certifications
  • AWS Certified Solutions Architect - Associate (SAA)
    MAY 2020 - MAY 2023
    AWS Certifications
  • Certified Scrum Product Owner
    OCTOBER 2014 - PRESENT
    Scrum Alliance

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